Marketing and media manager
Khalid Edrees Medical Group
Total years of experience :15 years, 0 Months
Managing the media TV, Radio, and social media existence, Increasing brand awareness and market share, Coordinating marketing strategies with the sales, financial, public relations, and production departments, Developing and managing the marketing department's budget, Overseeing branding, advertising, and promotional campaigns, Managing the marketing department's staff, Preparing and presenting quarterly and annual reports to senior management, Promoting our brand at trade shows and major industry-related events, Keeping informed of marketing strategies and trends.
Accomplishments:
Achieved the highest income in 2019 last quarter compared to last 3 years.
Increasing the digital market share from 8% to 20% in the first year.
Superintended a team of core professional marketers and directing activities in achieving the Organization’s short term and long-term strategic objectives
Key Responsibilities:
- Identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration>
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and End-to-End strategies, complete with formal proposals and recommendations on tactics.
- Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.
Accomplishments:
Superintended a team of core professional marketers and directing activities in achieving
Organization’s short term and long term strategic objectives
Achieved growth for the first year in Saudi market with +313% in clinics income.
Participate in the expansion of the centers from 3 to 9 within 2 years.
Key Responsibilities:
Managing a team of professional marketers in creating out of the box campaigns that optimize ROI.
Strategic and tactical planning for annual projects, activities and campaigns.
Designing and running digital marketing campaigns, managing budgets & timelines for asset creation
Digging into the details, working with analytics to forecast performance trends and increase market share.
Design, build, and maintain social media strategy to ensure successful online presence.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability while coordinating with the analytics team to evaluate end-to-end customer experience across multiple channels and customer touch points.
Build partnerships with agencies and other vendors.
Remain up to date with emerging social platforms providing thought leadership and perspective for adoption where appropriate.
Design, build, and maintain social media strategy to ensure successful online presence.
Responsible for online advertising budget.
Identify trends and insights, and optimize spend and performance based on the insights.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability while coordinating with the analytics team to evaluate end-to-end customer experience across multiple channels and customer touch points.
Build partnerships with agencies and other vendors.
Remain up to date with emerging social platforms providing thought leadership and perspective for adoption where appropriate.
Lead, coach, and mentor a young team of Social Media specialists and designers.
Accomplishments:
Designed and Launched the Avon website and direct the sales to online which achieve
58% sales through the website in the first quarter.
I created the Avon fan page from scratch in May 2011 and close the year with 20, 000
likes without promotions, when I left, it had more than 16 million likes.
Key Responsibilities:
Build Digital media strategic and tactic plans with focus of AVON digital position, branding, leads, campaign and filed support which incorporates both B2B and B2C.
Managing all Avon Egypt websites and applications and follow the strategies of SEO.
Manage all social media channels with a monthly plan according to month targeted sales.
Digital marketing and promoting plans and strategies for social media campaigns.
Preparing monthly reports for website traffic and directing the sales. Monitors and Reports on Social Media channels and on-line communities, inside and outside AVON. Digital training for the sales force.
Deliver Java SE and EE using JSP & Servlet.
Teach how to use Websphere application server as a web server.
Supervising Java projects which done by Computer science students.
Designing and Developing company website.
Deliver Java and DB2 UDB courses to the company clients.
Maintaining and develop Company WebSphere application server.
Maintain organizations web application and website and troubleshooting their servers.
Digital Marketing Diploma.
E-Commerce & Web developing Diploma