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Ahmed Abdel Monem, Marketing and media manager

Ahmed Abdel Monem

Marketing and media manager·Khalid Edrees Medical Group

Saudi Arabia

Master's degree, Business Administration

Work experience

Total years of experience: 17 years, 1 months

Marketing and media manager

December 2022 - Present

Khalid Edrees Medical Group

Jeddah, Saudi Arabia

December 2022 - Present

Managing the media TV, Radio, and social media existence, Increasing brand awareness and market share, Coordinating marketing strategies with the sales, financial, public relations, and production departments, Developing and managing the marketing department's budget, Overseeing branding, advertising, and promotional campaigns, Managing the marketing department's staff, Preparing and presenting quarterly and annual reports to senior management, Promoting our brand at trade shows and major industry-related events, Keeping informed of marketing strategies and trends.

Company industry:
Medical Hospital
Job role:
Marketing and PR

Marketing Manager

February 2019 - Present

Gold's Gym

Jeddah, Saudi Arabia

February 2019 - Present

Accomplishments:
 Achieved the highest income in 2019 last quarter compared to last 3 years.
 Increasing the digital market share from 8% to 20% in the first year.
 Superintended a team of core professional marketers and directing activities in achieving the Organization’s short term and long-term strategic objectives

Key Responsibilities:
- Identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration>
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and End-to-End strategies, complete with formal proposals and recommendations on tactics.
- Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.

Company industry:
Sports & Outdoor Activities
Job role:
Management

Digital Marketing Manager

July 2016 - February 2020

Rama Medical Group

Jeddah, Saudi Arabia

July 2016 - February 2020

Accomplishments:
 Superintended a team of core professional marketers and directing activities in achieving
Organization’s short term and long term strategic objectives
 Achieved growth for the first year in Saudi market with +313% in clinics income.
 Participate in the expansion of the centers from 3 to 9 within 2 years.

Key Responsibilities:
 Managing a team of professional marketers in creating out of the box campaigns that optimize ROI.
 Strategic and tactical planning for annual projects, activities and campaigns.
 Designing and running digital marketing campaigns, managing budgets & timelines for asset creation
 Digging into the details, working with analytics to forecast performance trends and increase market share.
 Design, build, and maintain social media strategy to ensure successful online presence.
 Plan, execute, and measure experiments and conversion tests.
 Collaborate with internal teams to create landing pages and optimize user experience.
 Utilize strong analytical ability while coordinating with the analytics team to evaluate end-to-end customer experience across multiple channels and customer touch points.
 Build partnerships with agencies and other vendors.
 Remain up to date with emerging social platforms providing thought leadership and perspective for adoption where appropriate.

Company industry:
Other Healthcare Services
Job role:
Marketing and PR

Digital Marketing Manager

December 2015 - October 2016

GTC

Cairo, Egypt

December 2015 - October 2016

Design, build, and maintain social media strategy to ensure successful online presence.
 Responsible for online advertising budget.
 Identify trends and insights, and optimize spend and performance based on the insights.
 Plan, execute, and measure experiments and conversion tests.
 Collaborate with internal teams to create landing pages and optimize user experience.
 Utilize strong analytical ability while coordinating with the analytics team to evaluate end-to-end customer experience across multiple channels and customer touch points.
 Build partnerships with agencies and other vendors.
 Remain up to date with emerging social platforms providing thought leadership and perspective for adoption where appropriate.
Lead, coach, and mentor a young team of Social Media specialists and designers.

Company industry:
Software Development
Job role:
Marketing and PR

Digital Marketing Specialist

October 2010 - November 2015

AVON

Cairo, Egypt

October 2010 - November 2015

Accomplishments:
 Designed and Launched the Avon website and direct the sales to online which achieve
58% sales through the website in the first quarter.
 I created the Avon fan page from scratch in May 2011 and close the year with 20, 000
likes without promotions, when I left, it had more than 16 million likes.

Key Responsibilities:
 Build Digital media strategic and tactic plans with focus of AVON digital position, branding, leads, campaign and filed support which incorporates both B2B and B2C.
 Managing all Avon Egypt websites and applications and follow the strategies of SEO.
 Manage all social media channels with a monthly plan according to month targeted sales.
 Digital marketing and promoting plans and strategies for social media campaigns.
 Preparing monthly reports for website traffic and directing the sales.  Monitors and Reports on Social Media channels and on-line communities, inside and outside AVON.  Digital training for the sales force.

Company industry:
FMCG
Job role:
Marketing and PR

Web application and Java Instructor

January 2010 - June 2010

Cairo university

Cairo, Egypt

January 2010 - June 2010

 Deliver Java SE and EE using JSP & Servlet.
 Teach how to use Websphere application server as a web server.
 Supervising Java projects which done by Computer science students.

Company industry:
Primary, Prep, & Secondary School
Job role:
Information Technology

Systems Engineer and developer

February 2009 - May 2010

IT Valley, IBM and Oracle Partner

Cairo, Egypt

February 2009 - May 2010

 Designing and Developing company website.
 Deliver Java and DB2 UDB courses to the company clients.
 Maintaining and develop Company WebSphere application server.
 Maintain organizations web application and website and troubleshooting their servers.

Company industry:
Software Development
Job role:
Information Technology

Education

Newcastle University

January 2019

January 2019

Master's degree, Business Administration

United Kingdom

GPA (point): 3.6 out of 4

GPA (point): 3.6 out of 4

American University

September 2015

September 2015

Diploma, Marketing and Advertising

Egypt

GPA (percentage): 93%

GPA (percentage): 93%

Digital Marketing Diploma.
View attachment

IBM

December 2008

December 2008

Diploma, E-Commerce

Egypt

E-Commerce & Web developing Diploma
View attachment

Cairo University

October 2002

October 2002

Bachelor's degree, Major Accounting

Egypt

Skills

Marketing
Expert
Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Online Advertising
Expert
Online Advertising
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
SEO
Expert
SEO
Expert
BUSINESS CORRESPONDENCE
Intermediate
BUSINESS CORRESPONDENCE
Intermediate
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
COMPETITIVE
Expert
COMPETITIVE
Expert
ADVERTISING
Expert
ADVERTISING
Expert
B2B
Intermediate
B2B
Intermediate
ADOBE PHOTOSHOP
Expert
ADOBE PHOTOSHOP
Expert
BUDGETING
Expert
BUDGETING
Expert
COACHING
Expert
COACHING
Expert
Online Advertising
Expert
Online Advertising
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
SEO
Expert
SEO
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert

Languages

Arabic

Expert

English

Expert

Hobbies and interests

Martial Arts

Kung fu 2nd champion in the championship of Giza governorate and 3rd on the country championship.