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Ahmed Abdelghany, Purchasing & Sales Manager

Ahmed Abdelghany

Purchasing & Sales Manager·Shamsuna Co.

Saudi Arabia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 19 years, 5 months

Purchasing & Sales Manager

January 2025 - Present

Shamsuna Co.

Riyadh, Saudi Arabia

January 2025 - Present

• Search for new suppliers and distributors and evaluate them.
• Open client accounts with new suppliers and distributors
• Follow up on account-opening procedures with suppliers and distributors
• Classify suppliers based on quality, performance, and reliability.
• Coordinate workflow mechanisms with suppliers (orders, shipping, payments).
• Negotiate discounts and payment terms.
• Monitor contract implementation and agreements with suppliers.
• Analyze prices and compare them to secure the best deals.
• Manage supplier relationships and resolve issues.
• Prepare reports on performance, procurement, and sales
Company industry:
Consumer Packaged Goods Manufacture
Job role:
Purchasing and Procurement

Sales Manager

January 2024 - January 2025

SFAQAT

Mecca, Saudi Arabia

January 2024 - January 2025

Managed and optimized day-to-day sales operations across all region Riyadh, Jeddah, Macca, Qassim,
Cultivated a high-performing sales team through coaching, mentorship, and reviews performance, fostering a culture of continuous
Monitored and analyzed sales data to identify trends, optimize pricing strategies, and drive profitability across all product categories.
Managed and executed B2B channel deals within the GCC region, like Bahrain, Qatar, and UAE
Proficient in utilizing CRM systems to track customer data, personalize marketing efforts, and drive repeat business.
Strong understanding of visual merchandising techniques to create appealing displays and maximize product visibility
Optimized sales processes for maximum efficiency and customer satisfaction.
Prioritized customer satisfaction by actively seeking feedback, resolving issues promptly
Company industry:
Retail & Wholesale
Job role:
Sales

Sales Manager

December 2022 - December 2023

SONAI of small home appliances,

Cairo, Egypt

December 2022 - December 2023

• Responsible for selling a full range of small home appliances (blenders, juicers, choppers, kitchen machines, microwaves, ovens, fryers, vacuum
cleaners, irons, fans, water dispensers, etc.).
• Develop and implement seasonal sales promotions aligned with major campaigns and key retail events.
• Prepare accurate sales forecasts, analysis, and performance reports to support business decisions.
• Ensure timely collection of receivables and maintain approved credit limits in line with company policies.
• Manage sales incentive programs and reward top performers to drive motivation and productivity.
• Monitor daily sales operations and resolve issues to ensure smooth transaction processing.
• Set sales targets, monitor performance, and drive the team to achieve KPIs.
• Foster a competitive yet collaborative team environment with continuous motivation and coaching.
• Develop strategic sales plans to achieve revenue growth and market penetration.
Company industry:
Consumer Electronics
Job role:
Sales

Sales Operation Manager

January 2021 - December 2022

Alarabia Group for home appliances,

Cairo, Egypt

January 2021 - December 2022

• Set and measured sales objectives for brands: Royal, Atlantic, Simfer, and Levon.
• Managed sellout of home appliances like Cookers, Built-in, Water Heaters, Ovens, Vacuum, Water dispenser, TVs, AC, and etc.
• Developed seasonal promotions aligned with key annual events.
• Researched and expanded sales channels to grow the merchant and distribution network.
• Forecasted sales targets, analyzed performance, and supported decision-making.
• Monitored accounts and ensured credit compliance with policies.
• Provided sales teams with tools, scripts, and content for client interactions.
• Motivated and monitored team performance to achieve targets.
• Utilized CRM data to segment customers and tailor marketing strategies.
• Ensured seamless sales operations and quick transaction processing
Company industry:
Consumer Electronics
Job role:
Management

Business Retail Manager

January 2020 - January 2021

IKU Mobile,

Cairo, Egypt

January 2020 - January 2021

• Developed sales plans for distributors to achieve targets and drive revenue growth.
• Built and maintained strong relationships with retailers and wholesalers through regular visits.
• Managed and assigned sales staff across Egypt for optimal coverage and performance.
• Analyzed weekly visit reports to identify trends and improve sales strategies.
• Provided technical guidance and support to sales teams, area managers, retailers, and wholesalers.
• Conducted sales forecasting and monitored staff performance to enhance strategies.
• Oversaw purchasing requests, aligned them with sales forecasts, and implemented competitive pricing.
• Prepared monthly KPI reports for HR and Financial Accounts to track team performance.
Company industry:
Telecommunications
Job role:
Sales

Sales Manager Commercial

December 2017 - January 2020

B.TECH for home appliances,

Cairo, Egypt

December 2017 - January 2020

• Achieve sales targets & revenue growth from Cookers, Built-in, Water Heaters, Ovens, Vacuum, Water dispenser, TVs, AC, SDA and etc.
• Managed commercial department and the chains sector (e.g., Carrefour), ensuring product availability and increasing sell-out rates.
Forecasting annual and quarterly sales to plan inventory
Provided training and support to internal teams on CRM usage and best practices, improving team efficiency and performance.
Monitored team performance, providing coaching and feedback to achieve sales KPIs.
Collaborated with product management to know time arrival new products to our warehouses
Reviewed and approved purchasing requests from retailers and wholesalers, ensuring alignment with sales forecasts
Analyzed market and competitor pricing to recommend re-pricing to maintain competitive advantage.
Prepared and submitted monthly KPI reports, and tracking team achievements and performance.
Company industry:
Consumer Electronics
Job role:
Sales

Wholesale Manager

January 2016 - December 2017

Lenovo Smartphone,

Cairo, Egypt

January 2016 - December 2017

• Analyzed market dynamics and trends in collaboration with the Market Research team.
• Identified and supported strategic wholesalers, ensuring product availability and visibility.
• Coached Area Managers and Field Force for improved performance.
• Maintained and strengthened relationships with wholesalers and retailers.
• Oversaw Team Leaders (TLs) in the region to outperform competitors.
• Managed wholesale accounts across Egypt, focusing on merchandising, training, and increasing sellout/sell-through.
• Monitored distributor performance through branch managers, ensuring product availability in outlets.
• Calculated employee achievements and prepared monthly KPI reports for HR and Financial Accounts.
Company industry:
Telecommunications
Job role:
Sales

Area Manager

February 2014 - January 2016

Lenovo Smartphone,

Alexandria, Egypt

February 2014 - January 2016

• Supporting, coaching, and auditing my team to ensure performance alignment with sales targets
• Exported data from the Lenovo server, corrected errors, and ensured accuracy before sharing reports with my team and manager
• Designing, developing, and implementing marketing and sales campaign.
• Established and improved clients communications and maintained ongoing relationships
• Conducted weekly meetings to discuss market share, feedback & competitor activity, ensuring alignment with sales strategies and goals.
Company industry:
Telecommunications
Job role:
Management

Field Force

February 2008 - January 2014

Nokia,

Alexandria, Egypt

February 2008 - January 2014

• Designing, developing, and implementing marketing and sales campaign.
• Established and improved clients communications and maintained ongoing relationships
• Responsible to Make Market Research and get feedback.
• Responsible for 55 outlets (Merchandising, Training, increasing sellout &weekly Data sellout.)
• Following up, 5 Reps from i2 & RAYA Company, Agents Nokia.
• Attend weekly meeting with our team to discuss (Market Share, Feedback, and Competitors activity)
• Excellent user for ERP system E-Leader on NOKIA
Company industry:
Telecommunications
Job role:
Sales

Sales indoor

February 2007 - January 2008

Etisalat Egypt (PDC),

Alexandria, Egypt

February 2007 - January 2008

Achieved the largest percentage of sales of competition after first month of working.
Selling products and accessories to match customer needs (Etisalat lines, Mobiles, Bundles&….etc)
Promoting company products and accessories to customers by using new ideas to market products
Keeping up-to-date knowledge about company products, services, and sales skills.
Company industry:
Telecommunications
Job role:
Sales

Education

Alexandria University

July 2005

July 2005

Bachelor's degree, Business Administration

Egypt

GPA (percentage): 76%

GPA (percentage): 76%

Alexandria University

May 2005

May 2005

Bachelor's degree, Administration

Egypt

Faculty of commerce

January 2005

January 2005

Bachelor's degree, Degree in Business Administration & Management Information System

Egypt

Skills

Market Share Analysis

Expert

Developing Client Relationships

Expert

Implementing Sales

Expert

Implementing Training Programs

Expert

Microsoft Office

Expert

MARKET RESEARCH

Expert

SALES

Expert

RESEARCH

Expert

COMMUNICATIONS

Expert

MERCHANDISING

Expert

MFG/PRO (ERP)

Expert

MARKET SHARE

Expert

ACCOUNTS RECEIVABLE

Expert

FORECASTING

Expert

MANAGEMENT

Expert

order

Expert

retail

Expert

planning

Expert

microsoft powerpoint

Expert

operation

Expert

negotiation

Expert

problem solving

Expert

marketing

Expert

Key Account Management

Expert

Customer Service

Expert

Business Development

Expert

Project Management

Expert

Sales Management

Expert

Leadership

Expert

Public Relations

Expert

Administration

Expert

Microsoft Office

Expert

Team Management

Expert

Sales Growth

Expert

Catering Sales

Expert

Microsoft Excel

Expert

Market Share Analysis

Expert

Developing Client Relationships

Expert

Implementing Sales

Expert

Implementing Training Programs

Expert

Social profiles

Languages

English

Expert