Ghassan Ghanem

Specialized in FMCG companies within Lebanon
 Develop sales by adding new customers,
 Improve distribution for the available customers.
 Recruit and train sales people.
 Propose incentive scheme, to motivate sales team.
 Apply trade offers following the channels.
 Find new international brands to add it to the company portfolio

Meptico Products: Domo, Darina and Puit d’or.
Channels: supermarkets and groceries
Team: 6 cash van sales representatives
Self-Employer August 2016 - October 2018
Ghassan Ghanem for distribution S.A.L.
Products: Charcoal for shisha “Yalla Nara”
Channels: supermarkets and groceries
Team: 2 cash van sales representatives

(Partners) in Libya,
Products: Food division (Lactalis) specialized in chilled and frozen category.
Channels: wholesalers, supermarkets and groceries and horeca
Team: 3 supervisors + 9 presales + 14 cash van sales representatives, 1 accounting, 2 warehouse keepers, and
a logistic team, 3 drivers and helpers.
 Recruited and trained presales and cash van sales representatives, mainly from Egypt and tunis.
 Conducted dealing contacts and contracts with all types of channels.
 Coordinate with the suppliers on yearly business plan following on profit margins, sales targets and
numeric coverage.
 Implement the marketing budget on the wright place whether trade offers, visibility or promotions.
 Followed-up on the availability of the stock, so there will not be any OOS or over stock so take quick
action in liquidate or distribute to avoid expired products.
 Present quarterly business review to suppliers, versus the business plan progress to take quick action to
avoid not closing any targets.
 Present and negotiate my profit and loss report versus sales achievements, with my direct managers.

Reckitt benckiser, Johnson and Johnson, Vileda, Tungsram, Tcl, Duracell
Channel: supermarkets and groceries
Team: 19 cash van sales representatives
 Managed a team of 19 cash van sales representatives.
 Recruited and trained sales force.
 Participated in spontaneous sales visits and planned field days.
 Conducted dealings and contracts with groceries and supermarkets.
 Reached volume targets by brands and numeric coverage by areas and subareas across Lebanon.
 Implemented a stock control procedure to successfully follow-up on its activity.

Dar al Dawak, Nutridar, Natrol and others
Channel: retail pharmacies and supermarkets Team:
5 sales representatives
 Managed a team of 5 sales representatives.
 Participated in spontaneous sales visits and planned field days.
 Implemented a visit report to sales force team and ensured its preparation following each visit.
 Ensured the coverage of 2 market categories: retail pharmacies and supermarkets.
 Implemented new strategy to increase sales and grow market distribution.
 Enhanced products exposure in the market through consumer promotions.
 Achieved the sales target by conducting deals with category A and B+ supermarkets and by entering new
areas (i.e. East Beirut).
 Increased sales target for 2 years in a row and simultaneously by 26% and 42%.
 Increased sales volume, managed stock replenishment to meet market needs and negotiated the
appropriate payment method in coordination with the Country Manager and his team (5 medical
representatives) in Jordan.
Van Operation Channel Manager - Lebanon Market August 2003 - January 2010
Food stuff and consumer goods S.A.L. - Agents and distributors
Products: BIC France, Del Monte canned products and Danone Safi dairy products
Channels: Supermarket, groceries and stationeries
Team: 1 sales supervisor + 9 cash van sales representatives
 Managed a team of 1 sales supervisor and 9 cash van sales representatives.
 Recruited and trained 6 additional sales representatives to increase sales force.
 Ensured daily visit to stationeries and groceries.
 Ensured market coverage of 2 types of retailers: stationeries and supermarkets along with groceries.
 Promoted new products in the market.
 Proposed trade offers on monthly basis to Marketing Manager.

Alcoholic beverages, dairy products, canned and frozen food

Products: Affamex, Warner and Lambert products
Channel: Supermarkets and groceries