Sales Manager
Pure Health
Total years of experience :18 years, 4 Months
# Management of SIEMENS diagnostics, IMMUCOR, AMPLEX and other companies business in Abu Dhabi - UAE:
• Sells SIEMEMS, IMMUCOR and other companies products by implementing sales plans.
• Sales funnel update and review periodically with my manager.
• Identify and evaluate market potential and target qualified accounts.
• Building relations and creating needs for KOL (end users, lab. Managers, Procurement and CEO).
• Tenders, GPPRR, Direct Sales and reagent deals pricing review, calculations and preparation.
• Market analysis, identify, locate and evaluate new market business prospects.
• Abu Dhabi market covering with up-to-date customer Data sheet.
• Conduct professional and technical sales presentations.
• Contributes information to marketing strategy in my area through close monitoring of competitive products and customer reaction.
• Products pricing and prices update as per competition and market dynamics.
• Warehouse annual inventory with stock aging management and liquidation for the near expiry items.
# Examples of Success Stories:
• SEHA: Winning the first LPO from SKMC Surveillance lab. for AMPLEX eazyplex MCR and CRE. Also MRSA is agreed to be evaluated.
• Al Borg Laboratory SIEMENS CA660 Coagulation deal. It is the start of Al Borg group - Pure health partnership.
# Management of Beckman Coulter diagnostics business in Abu Dhabi - UAE (Private Sector):
• Sells Beckman Coulter products (Automation, Immunoassays and Chemistry) by implementing sales and application plans,
• Sales funnel update and review periodically with my manager.
• Identify and evaluate market potential and target qualified accounts.
• Building relations and creating needs for KOL (end users, lab. Managers, Procurement and CEO).
• Tenders, GPPRR, Direct Sales and reagent deals pricing review, calculations and preparation.
• Market analysis, identify, locate and evaluate new market business prospects.
• Abu Dhabi market covering with up-to-date customer Data sheet.
• Conduct professional and technical sales presentations.
• Contributes information to marketing strategy in my area through close monitoring of competitive products and customer reaction.
• Products pricing and prices update as per competition and market dynamics.
• Warehouse annual inventory with stock aging management and liquidation for the near expiry items.
Achievements: As it was the first year for me in UAE I Build a complete data for Abu Dhabi Area customers and competitors.
Management of Beckman Coulter diagnostics business in KSA Western Area (MOH and Non-MOH):
• Sells Beckman Coulter products (Immunoassays, Chemistry, Hematology & Urine) by implementing sales plans, Dealing with Distributors for the Non MOH sector, double visits and reviewing the sales funnel with them in monthly basis.
• Managing and following up MOH Business by:
1- Replacing our old Analyzers in the MOH Hospitals.
2- building relations with end users, lab. Managers, Medical supply managers and lab. Directorate Managers to place new instruments in the targeted Hospitals in order to increase our SGH share.
• Tenders, GPPRR, Direct Sales and reagent deals pricing review, calculations and preparation with the Distributors.
• Area Instruments and reagents forecasting review with the distributor.
• Market analysis, identify, locate and evaluate new market business prospects.
• Conduct professional and technical sales presentations.
• Contributes information to marketing strategy in my area through close monitoring of competitive products and customer reaction.
• Products pricing and prices update as per competition and market dynamics.
• SFDA follow up, recalls and solving the issues.
• External Quality control program managing with the participating customers.
# Hard working to finalize all the operating trainings for ministry of health (MOH) customers and private customers and solve all our customers’ application problems anytime by phone or on the field.
# Core Laboratory Automation and non-automation Projects management and execution:
• Identify and evaluate market potential and target qualifying accounts.
• Initiate a project/solution consultation sales cycle.
• Understanding/prioritizing customer needs and major challenges (customer needs prioritization matrix)
• Core Laboratory workflow analysis and Lab. Design.
• Working Hand in Hand with the customer to develop the most suitable solution that identify and cover the gap between their current status and the future status.
• Work with my manager in Commercial/financial final solution package preparation and negotiation.
1- Leading the sales team in order to achieving horizontal (new customers) and vertical (current customer) sales growth via direct purchases, tenders, reagent deals and channel filling (adding new applications) Best Performance Award + Sales Growth Winner for 2011.
2- Assuring SGH Tender quantities for the customers.
3- Liaison with logistics agency to deliver the reagents for our private and MOH customers SGH deliveries as soon as possible and solving the problems.
4- Customer transparency.
5- Hard working to finalize all the operating trainings for ministry of health (MOH) customers and private customers and solve all our customers’ application problems anytime by phone or on the site.
6- Monitoring the external quality control program (RIQAS) with the MOH customers and do the needful in case of any problem.
7- Weekly planning and Daily Reporting to be discussed daily with the team.
Sept. 2008 - Jan. 2013 Roche Diagnostics Jeddah, KSA.
Sales and application specialist
∑ Achieving horizontal (new customers) and vertical (current customer) sales growth via direct
purchases, tenders, reagent deals and channel filling (adding new applications) Best
Performance Award + Sales Growth Winner for 2011.
∑ Assuring SGH Tender quantities for the customers.
∑ Liaison with logistics agency to deliver the reagents for our private and MOH customers SGH
deliveries as soon as possible and solving the problems.
∑ Customer transparency.
∑ Hard working to finalize all the operating trainings for ministry of health (MOH) customers and private customers and solve all our customers' application problems anytime by phone or on the
site.
∑ Monitoring the external quality control program (RIQAS) with the MOH customers and do the needful in case of any problem.
∑ Weekly planning and Daily Reporting.
1
Sept 2006- Sept 2008 Americana meat Jeddah, KSA
Quality Control Supervisor
∑ Responsible for Microbiological Laboratory.
∑ Supervising the in process control activities in the factory.
∑ Training the new staff on GMPs (Good Manufacturing Practices), HACCP (Hazard Analysis
Critical Control Points) and all food safety requirements.
∑ Part of the HACCP team responsible for auditing the plant on periodic basis and taking the corrective actions.
Jan 2006 - Sept 2006 Bugshan General Hospital Jeddah, KSA
Laboratory Specialist
Working in the following departments: ∑ Blood Bank.
∑ Microbiology.
∑ Chemistry, Hormones and virology.
∑ Hematology.
∑ Phlebotomy.
TRAININGS AND CERTIFICATES
Roche Diagnostics, Jeddah, KSA 25-27 March 2012
Communication skills
Bachelor in chemistry science (2000-2005) University of Zagazig, Faculty of Science, Egypt Graduation grade: 71% (Good) . Graduation Research: Chromatography techniques (Excellent)