Mohamed Ezzat

Responsible for meeting the financial targets (P&L) for the company and to ensure the company value growth via successful launch of the innovative products.

Leading the communication with all the distributors in the region to ensure the sales process is in place.

Driving the company growth and managing negotiations and improving relations with the authorities in order to align with the marketing strategy to successfully penetrate the governmental and the private sectors.

Determining the annual units and gross-profit plans by implementing the marketing strategies, analyzing the trends and results.

Establishing the sales objectives by forecasting and developing the annual sales quotas for the regions and territories, projecting expected sales volume and profit for the existing and new products.

Developing the sales programs by developing the field sales action plans.

Maintaining and enhancing the sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.

Planning to ensure achievement of divisional and personal targets, aligning with the company sales policies and strategies.

Managing, developing, coaching and motivating the sales force to develop their skills to ensure that a high professional standard is achieved, monthly targets and KPI's targets are met.

Ensuring targets are delivered through people management, performance review, rewards and individual recognition.

In direct contact with the existing and potential accounts as well as providing sales support to the distribution partners to participate in closing deals and to add value to the selling process.

Developing the marketing strategy for the company in line with the company objectives.

Leading the implementation of the Integrated Marketing concept, process and tools.

Providing actionable market, customer and competitive insights to better shape the strategy.

Co-ordinating the marketing campaigns with the sales activities.

Overseeing the company’s marketing budget.

Responsible for the creation and publication of all the marketing materials in line with the marketing plans.

Planning and implementing the promotional campaigns per therapeutic segment per brand.

Managing and improving the lead generation campaigns and measuring the results.

Having the overall responsibility for the brand management and the corporate identity

Preparing the online and printed marketing campaigns.

Responsible for conducting the proper training curriculum to the sales team.

Responsible for managing the Multi-channel marketing initiatives.

Leading the implementation of the KAM strategy.

Monitoring and reporting the effectiveness of the marketing communications campaigns.

Influenced the decisions of the business partners through valuable market/competition performance insights in the designated relevant market

Provided actionable market, customer and competitive insights and recommendations to better enhance the brand performance and shape the strategy

Developed pricing and tender management strategies to optimize business results

Maintaining and enhancing the sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.

Planning to ensure achievement of divisional and personal targets, aligning with the company sales policies and strategies.

Managing, developing, coaching and motivating the sales force to develop their skills to ensure that a high professional standard is achieved, monthly targets and KPI's targets are met.

Ensuring targets are delivered through people management, performance review, rewards and individual recognition.

In direct contact with the existing and potential accounts as well as providing sales support to the distribution partners to participate in closing deals and to add value to the selling process.

Developing the marketing strategy for the company in line with the company objectives.

Leading the implementation of the Integrated Marketing concept, process and tools.

Providing actionable market, customer and competitive insights to better shape the strategy.

Co-ordinating the marketing campaigns with the sales activities.

Overseeing the company’s marketing budget.

Responsible for the creation and publication of all the marketing materials in line with the marketing plans.

Managing and improving the lead generation campaigns and measuring the results.

Having the overall responsibility for the brand management and the corporate identity

Preparing the online and printed marketing campaigns.

Responsible for conducting the proper training curriculum to the sales team.

Responsible for managing the Multi-channel marketing initiatives.

Leading the implementation of the KAM strategy.

Monitoring and reporting the effectiveness of the marketing communications campaigns.