أحمد Abou-elela

• Reporting to Chief Commercial Officer
• Defining the whole sales strategy nationwide for the traditional trade Retail and Whole sales channel
• Developing and implementing effective sales strategies for Organized Trade Channels
• Leading nationwide sales team members to achieve sales targets
• Expanding the Business through the Cost-plus Distribution Model
• Drive the sales growth indifferent Retail Sector Channels

• Reporting Business transformation director and dotted line to Senior sales director

• Works with the rest of the business stakeholders to fulfil the company purpose to empower people by making all things efficient, optimized and profitable .
• Profitably grow topline revenue and improve consumer and customer satisfaction by representing the sales team strategically in:
• Enhancing existing products
• Implementing best practices
• Facilitating cross-channel sales optimization and sales EEQ (efficiency, effectiveness, quality)
• Driving collaboration with stakeholders to deliver best practices for market launches
• Responsibilities:
• Management and stakeholders
• Tactical execution of the company strategy
• Identify key stakeholders for areas of accountability
• Consult stakeholders to make prompt and clear decisions
• Be accountable for identifying and managing long term risks associated with decisions and proactively develop plans to manage these within the scope by working closely with the analytics, insight and communications teams
• Adopt a whole business perspective when solving issues and developing plans
• Ensure team members are compliant with company policies and procedures
Commercial Opportunity Analysis and Tracking
• Monitor, identify and recommend revenue growth opportunities through analysis
• Implement tactical campaigns and/or initiatives to continuously drive customer/consumer satisfaction
• Provide ongoing measurement and tracking of all active initiatives and conduct relevant post-implementation reviews to establish effectiveness
• Sales Communication
• As necessary develop and manage channel communication across sales channels
• Lead the sales force engagement strategy and support the sales leadership team
• Work with L&D to design and deliver tailored training as required, through formal sales training and sales kick-offs

Planning and Executing the sales plan for assign customers and achieve the sales volume, market share, market execution and customer service objectives through effective leadership and maximum utilization of the Regional sales teams and ensuring successful achievement of sales targets and to safeguard & develop the company image in the market place.

Develop Account Business Plan and make sure it is implemented to deliver/ exceed the planned volume, revenue and profit targets for assigned customers.

Develop & deliver the business plan through cost effective Customer Development Agreement (CDA) and World class standards merchandising materials and in store programs.

Drive volume, profitability, & share across the Organized Trade channel.

my role my preparing and conducting some parts for the initial training for the newly hired medical reps in the company and responsible for the whole induction training fir them and coordinating with all departments in the company that are involved in this training

short term assignment in the diabetes section for preparing new type 1 campaign for the diabetes market and analyses of the current market situation and preparing the sales force for pre launch activities

Medical Representative and Key Account Manager
Diabetes Team Institution sector in Riyadh
Managing the top Major Accounts and Hospitals in all Riyadh and preparing all the tenders and all the promotions regarding the Insulin sales inside those Hospitals