Trade Marketing Manager
MTC Group
Total years of experience :14 years, 8 Months
Strategic responsibilities
-Set up an annual growth percentage based on market growth and top management vision.
-Set up an annual trade marketing budget and review it with CMO and top management.
-Set up a trade marketing calendar to highlight each brand on its own occasions and activities.
Operational responsibilities
-Set up the trade marketing plan (monthly basis) in line with brand plan and sales channels.
-Oversee the trade marketing plan implementation by directing the trade marketing team.
-Promote in-store products by ensuring right placement in category, out of category or extra displays.
-Oversee the point of sales material designs and production by directing the trade marketing team through the implementation process (including budget, logistics, distribution, assortment, etc.) by allocating the most efficient solutions.
-Collaborate with the chief marketing and communications officer regarding recommendation of new ideas, planning and budgeting, production and implementation of all in store activities, including point of sale material and promotions.
-Develop promotion schemes for each rand quarterly and set up a promotion discounts based on competitors.
-Collaborate with sales team to utilize "real life selling stories" as sales tools in order to effectively present the brands, the products and the marketing initiatives to the customers.
-Coordinate with marketing intelligence resource to analyse and report results of marketing activities and to provide recommendations and forecasts.
-Manage local sales team in the execution of the activities and in achieving their sales and budget objective while ensuring that the desired product benefits and brand values/equity are properly communicated.
-Periodically analyse statistical information gathered by the teams on customer preferences inventory requirements, potential new clients and business practices.
-Set a launching plan for new products of re-launching initiatives.
-Prepare and present statistical and market status reports to the top management. (Market share, market size, shelf share, product category overview, etc.)
Managerial responsibilities
-Evaluate trade marketing team on a monthly basis based on their KPIs
-Develop all trade marketing department SOPs (Standard operation procedures).
-Set up a call cycle plan on monthly biases for trade marketing team.
-Identify responsibilities and authorities of each position in the trade marketing team and make adjustments as needed.
- Implement Trade marketing plan in line with brand plan and sales channels.
- Promote in-store products by ensuring right placement in category, out of category or extra displays.
- Manage the point of sales material (including budget, logistics, distribution, assortment, etc...) by allocating the most efficient solutions.
- Collaborate with the chief marketing and communications officer regarding recommendation of new ideas, planning and budgeting, production and implementation of all in store activities, including point of sale material and promotions.
- Collaborate with sales and marketing team to build sales promotions and product communication.
- Collaborate with sales team to utilize "real life selling stories" as sales tools in order to effectively present the brands, the products and the marketing initiatives to the customers.
- Coordinate with marketing intelligence resource to analyze and report results of marketing activities and to provide recommendations and forecasts.
- Utilize planogram software to develop effective solutions for key account/ working with all assets available and developing new programs when needed including in-store merchandisers.
- Support local sales team in the execution of the activities and in achieving their sales and budget objective while ensuring that the desired product benefits and brand values/equity are properly communicated.
- Periodically analyze statistical information gathered by the teams on customer preferences inventory requirements, potential new clients and business practices.
- Set a launching plans for new products of re-launching initiatives.
- Prepare and present statistical and market status "market share, market size, shelf share, product category overview, etc...." report to the top managements.
Strategic:
Assist the Marketing Manager in coordinating various integrated communication and marketing activities.
Operational:
• Coordinate with Public Relations on all retention and Loyalty programs in line with the set plans.
• Coordinate with the Corporate Communication Agency on all related activities (i.e: Design — CRM System) in order to ensure alignment of the same with the Marketing strategy and the agreed action plan.
• Track campaigns, prepare performance analysis reports of post campaign and make recommendations to concurrent programs for corrective modifications. Develop necessary presentations, sales scripts and proposals in line with the marketing set standards.
• Prepare Market & Pricing Intelligence reports and submit the same to the Marketing Manager in order to keep the latter informed of significant developments and the implications of respective developments
• Coordinate with the Brand Manager and promotion officer on conceptualizing necessary advertising ideas and promotion plans in line with the Marketing strategy.
• Coordinate with the Market research agencies in identifying necessary data (i.e: market share, customer experience, etc...) and provide recommendations to the marketing Manager.
• Coordinate with the necessary departments on new product conceptualization for appropriate pilot production process.
• Assist in the management of change through continuous improvement of the functional processes and practices taking into account 'leading practices' and changes in the business Environment to ensure the demands meet proactive action plans.
• Generate regular and special reports for the Marketing Manager that summarize and forecast regulatory activities of marketing activities and escalate critical issues to provide Effective recommendations in meeting the key challenges. Maintain open communication channels with all levels of managerial staff as appropriate to provide guidance and assess the needs of their business units and departments in order to achieve their business objectives.
- Market research and feedback from clients, competitors and new markets
- Plan, implement, control, analyze and report on the market research information gathered
- Monitors and maintains information on competitor’s activities, market share, pricing, earnings
- Research market conditions pertinent to our industry and make recommendations on target market and strategies
- Analyse published data and statistics, writing detailed reports and presenting results
- coordinate all the advertising activites, Exhibitions and branding.
- Marketing research feedback from clients, competitors and new markets.
- Field study.
- Promotional Campaign.
- scheduling the newspaper advertisements
- Analyse the business competitors.
- coordinate with our clients (hypermarkets, whole sale agencies, retailers).
- Present the new products to the market.
- Give the sales Forces training to the new products.
- Reporting to the upper management.
•Searching for potential clients.
•Present the company and products to the potential clients.
•Setup demos sessions.
•Submit quotations to potential clients.
•Discussing the financial, payment conditions, technical support and software training with clients
•Conduct presentations for potential customers.
•Prequalify the products for potential projects.
•Co-ordinate visits to the factory.
•Prepare quotations and proposals.
•Participate in exhibitions.
•Direct contact with customers through distribution points.
•Opening new market channels.
•Manage customer’s accounts.
its a good grade