Activation and Advertising Manager
Ministry of Municipal and Rural Affairs
مجموع سنوات الخبرة :16 years, 7 أشهر
Responsible for managing all advertising campaigns and activation activities for the Ministry. Managing a team of 7 (In-House Agency).
• Managed the launching of the new App “Furas” (360 campaign) resulted 1.4m downloads.
• Managed the “Municipal Oversight” campaign (Social Media).
Responsible for the development and management of all marketing activities (ATL, BTL, TTL) including digital, content and social media plus the management of 11 products.
• Increased overall sales 4%. Report to CEO.
• Enhanced customer’s experience by reducing waiting time from 13 minutes to 3 minutes.
• Improved quality of company products (bun, beef patty and fries), packaging, menu, website and customer experience.
• Targeted new segments (B2B) and opened new sales channels; food delivery Apps (Hunger Station, talabat and Wssel).
• Developed customer service process and procedures and introduced the customer call center.
• Affected the Company winning of the 2017 Top 100 Saudi Brands Awards.
• Established the public relations section from scratch.
• Developed, managed and executed Company’s long-term and short-term integrated communication plans and strategies including Online Media.
• Selected and trained Company spokesperson and serve as media adviser to Company Chairman.
• Managed the community and increased consumer’s engagement in all company’s accounts in social media platforms (Instagram, twitter, Facebook and LinkedIn).
• Developed weekly and monthly social media calendars.
• Developed company’s media policies and procedures.
• Developed Company’s content (websites, profiles, storytelling, posts, bios, speeches and imagery).
• Build and maintain good relationships with both traditional and online media.
• 4 local and international awards.
• Drove traffic to Company websites.
• Created a corporate culture across the company.
• Increased company presence in both traditional and online media (6 press releases and 3 interviews).
• Designed strategic effective CSR initiatives.
• Produced 2 videos (Canton 25th anniversary and corporate documentary).
• Raised the awareness of the Company and its 7 concepts (Canton, Sizzler House, Tako Hut, Roma Way, Shawirmarito, Aroma Coffee and Cinnabon) and increasing its presence in media.
• Developed the comprehensive communications plan.
• Managed internal communications (Ink to Link and circulars).
• Managed Siemens Healthcare events. • Edited, spread, monitored and analyzed number of press releases.
• Maintained Siemens Healthcare Image and Reputation in Saudi Arabia.
• Managed all marketing/advertising activities (ATL, BTL & Online).
• Managed brand communications.
• Established the Public Relations, Corporate Communications, Marketing Communications and Corporate Social Responsibility Department from scratch.
• Set 2012 Company's Integrated Communication Plan and Strategy.
• Identified Company and subsidiaries primary and secondary target audiences and key messages.
• Managed the 2012 Public Relations & Corporate Social Responsibility budget (SAR400.000).
• Developed Company’s Internal Communications (announcements, news, signage, etc).
• Edited, distributed, monitored and analyzed many effective press releases and press articles.
• Build strong relations with local and international media.
• Managed Company and subsidiary’s brands.
• Build the brand and corporate identity of "Minwal Electromechanical'' a new subsidiary of Abdulaziz Alsaghyir Holding.
• Selected Company's spokespersons.
• Managed Company’s events and sponsorship program.
• Designed and managed several Corporate Social Responsibility initiatives.
• Increased the visibility of the Company and its subsidiaries in social media.
• Developed the content and design of Company's and subsidiaries websites.
• Managed Group's Image and Reputation.
• Managed Almarai booth at Saudi Agriculture Exhibition 2007 as first assignment in my first working week, resulted in a SR9m deal with a leading Saudi food products company.
• Increased Company's visibility in all media and social media channels.
• Supervised a number or PR and Communications campaigns including media planning, booking and buying locally and globally (e.g. launching new products (e.g. Vetal, Trim, etc.), Celebration of Almarai - Mead Johnson Nutrition JV Contract Signing, etc.).
• Worked closely with marketing efforts of both internal and external sales team and other editorial publications (e.g. Company profile, brusher and annual reports).
• Managed Almarai internal and external events (e.g. Annual General Assembly Meeting, board meetings, Annual Open Day, Eid receptions, Annual Saudi Agriculture Exhibition, Celebration of Almarai - PEPSICO JV Contract Signing, Ceremony Almarai Acquisition of HADCO 2010, tradeshows, etc.).
• Worked with the HR Department at Almarai in developing Employees Benefits Program.
• Managed a number of honorary ceremonies and farewell parties for Company employees.
• Managed Company's Corporate Communications, Marketing Communication and Internal Communications (e.g. management announcements, Company monthly magazine, weekly PR report, corporate documentary film, etc).
• Edited, monitored & analyzed Company, subsidiaries and joint-ventures news at all media channels.
• Supervised Company's CSR & Sponsorships Program.
• Managed CSR initiatives (e.g. Ramadan Annual Charity, Breast Cancer Day, National Milk Day, etc.)
• Supervised corporate relations to maintain and enhance the company corporate image.
• Managed Almarai CPP and Farms Visit Program including VIP and Top Almarai Clients visits.
• Participated in editing/copywriting Company Documentary Film script and a number of TV Commercials.
• Marketing Strategy • Global, Ethical, And Sustainable Marketing • Managing Information for Marketing Insights • Buyers and Markets • The Offering – Product and Service • Manage Pricing Decisions • Deliver the Value Offering • Communicate the Value Offering
I studied 10 intensive practical Arabic courses which enrich my Arabic and English writing and editing skills.