Ahmed Alaa

Business Plan:

 Co-ordinate with all functions to produce the company’s annual budgeted financials (Income Statement, Balance sheet & Cash flow statement)
 Provide comparative brand profitability analysis & overall variance analyses
 Cost calculation bottom-up basis \{updating Master BOM yearly basis\}
 Cost center budgeting in co-ordination with functional heads/ CC holders
 Submit collection file to HQ on timely basis
 Produce board presentation for approval

Forecasting (Monthly & Quarterly):

 Co-ordinate with all functions to produce the company’s quarterly rolling forecast financials
 Provide comparative brand profitability analysis & overall variance analyses to assist decision making
 Highlight to management on risks & opportunities
 Submit collection file to HQ on timely basis
 Prepare monthly operational forecast for management review & decision maki

Strategy:
 Co-ordinate with all functions to produce the company’s long-term strategic financials (5years)
 Advise management on Long Capex investment strategy

Financial Reporting:
 Drive month end closing & sign-off process
 Produce monthly management reporting financials highlighting company performance (MIS)
 Produce, analyses and communicate results of brand performance to marketing team
 To provide management accounting variances by comparing actual vs. BP/Forecast & previous year and propose corrective actions
 Submit Balanced Score Card (BSC) & other HQ reporting on timely basis

Customer Profitability:
 Produce channel & customer profitability to drive business results and advise management
 Trade spending ROI (by brand, category, channel, market, store, customer)

Pricing & Promotions:
 Develop and execute Pricing and promotion strategies
 Control Trade marketing expenses and ensure there is no over-spending
 Control Marketing budget expense and ensure there is no over-spending
 Ensure trade spending process is adhered as per company policy and ensure spending is within budget
 Review & monitor Cost center expenses on monthly basis

• Responsible for being objective and strategic financial partners, leading collaborative cross-functional effort to drive relevant, flexible and efficient financial planning and analysis that supports the key business decisions.

• Prepare monthly project tracking versus budget and percentage of completion and prepare in depth analysis of forecast vs actuals


• Leads and aligns financial forecasts and long range planning processes with our business leaders. Drives business value by providing financial and analytical counsel to facilitate decision-marking around strategic business initiatives.

• Prepares monthly financial reporting to the CFO and the GM, including variance and financial statement analysis. Able to clearly communicate a cohesive and concise story around business drivers behind financial data and potential implications on future results.

• Manages annual budget processes, incorporating business initiatives, economic trends and operational effectiveness. Aligns budget to business strategies and gains alignment from business partners.


• Performs customer and product profitability analysis and makes investment and pricing decisions. Identifies opportunities to drive revenue growth, margin expansion and a more favorable mix.

• Understands market dynamics and competitors. Conducts complex analysis, synthesizes and summarizes implications to business, influencing business partners using analytics and business understanding.


• Identifies and executes upon process improvement opportunities. Demonstrates proficiency of technical tools and financial systems.

• Report, Forecast, Budget, and Long-Range Plan for Revenue-generating Marketing programs and multiple cost centers (Full P&L ownership; Revenue thru EBIT)


• Continuously improve and simplify reporting to drive more actionable results and educated business decisions. Assist Marketing team in identifying potential cost savings opportunities.

• Create and maintain Attribution Models and Financial Models, as well as provide ad-hoc analysis as requested

• Manage the company’s financial, accounting and budgeting functions on corporate level.
• Provide expert financial and commercial advice on business decisions to the CEO and executive team.
• Coordinate the preparation of financial and business plans, budgets and forecasts, providing analysis of data
• Oversee regular analysis and forecasting, quarterly closings and periodic financial reviews.
• Maintain and build treasury/banking relationships.
• Train the Finance Unit and other staff on raising awareness and knowledge of financial management matters.
• Participate in developing new business, specifically; assist the CFO in identifying new funding opportunities,
• Develop and maintain systems of internal controls to safeguard financial assets of the organization.
• Ensure adequate cash flow to meet the organization's needs.
• Oversee preparation of project budgets and annual company budgets on corporate level.
• Continuously monitor actual performance against the budgets, and Plan for and oversee the annual audit.
• Report variances on periodical basis.
• Responsible for cash management and liaise with banks on day to day operations on corporate level.
• Create files & Relations ships with regard to bank facilities (loans, credit lines, Project finance, etc.)

• Oversee daily operations of the finance department, including Designing, establishing and maintaining department structure to accomplish the department's goals and objectives.
• Train, assign, supervise and evaluate the performance of accounting personnel.
• Monitor and evaluate efficiency and effectiveness of department, identify opportunities for improvement, .

• Managing the Costing section in to ensure timely and accurate product costing are reflected in the company ledgers and Financial Statements.
• Oversees Product Costing, reviews inventory reconciliation and report performance for Operation & Supply Chain.
• Ensures accurate recording of actual costs and thorough analysis of variances from standard costs.
• Calculates the cost of finished goods and ensure proper reserves are booked in accordance with Company Policies.
• Conduct control self-assessment and compliance testing in the head office and in the field, and report findings with action plans to management. And takes responsibility for the action plans execution.
• Coordinates and reviews processes/results with both internal and external auditors.
• Prepares reporting for plant performance metrics.
• Works with team members to ensure that function's goals are developed, and in line with Department's and Organization's overall strategic goals and business plans.
• Along with other Finance Management, support the post audit process and ensure execution according to management’s expectations. This may include the establish and conducting of training classes.

• Provide guidance and assistance for special projects requiring a broad understanding of the business.

• Perform other special assignments as directed by Finance Manager/Controller.

Responsible for strategic, financial, capital planning and monthly Operating Committee reporting. Responsible for the coordination of strategic, financial, and capital planning, analysis and processing of planning input, the publication of group plans, and the research and development of improvements to the planning process

SPECIFIC RESPONSIBILITIES

• Direct, evaluate and measure the performance of the Planning and Project Analysis staff functions. This includes staff development.

• Responsible for the development and coordination of strategic, financial, and capital plans, and the monthly Operating Committee Projections. Direct and assist all personnel in the preparation and submission of planning and projection data. Maintain coordination of plans and projections with other groups and within corporate specifications.

• Establish ownership and buy-in from all functional areas related to the strategic plan, financial plan, capital plan, and monthly operating committee projection. This may entail process enhancement and conducting training classes.

• Provide management with appropriate analysis of significant financial trends displayed by the planning process. Evaluate actual performance versus planned performance for errors in the planning process.

• Develop and implement necessary changes to the planning process that improves the processes overall effectiveness and efficiency.

• Responsible for the financial support for all indirect operating expense support functions, including rebates. This includes budgeting and variance analysis, along with developing metrics to assist in the control of costs and improving productivity. As well, support the actual, plan, and projection of Other Income/Deductions and Extraordinary expenses.

• Responsible for maintaining a financial planning software platform that will allow for plan summarization by brand, by product hierarchy, by country, and by customer.

• Responsible for the financial analysis of channel, market, and customer performance and proposed programs.

• Responsible for financial analysis of all capacity expansion, new product or other capital investments, along with other analysis to guide in maximizing performance.

• Along with other Finance Management, support the post audit process and ensure execution according to management’s expectations. This may include the establish and conducting of training classes.

• Provide guidance and assistance for special projects requiring a broad understanding of the business.

• Perform other special assignments as directed by Finance Manager/Controller.

•Managing the Costing section in Alex, Delta & UE plants (Amreya, Sohag, Menia, Port Said, Tanta) to ensure timely and accurate product costing are reflected in the company ledgers and Financial Statements. \n•Oversees Product Costing, reviews inventory reconciliation and monitor and report performance for Operation & Supply Chain teams. \n•Ensures accurate recording of actual costs and thorough analysis of variances from standard costs. \n•Calculates the cost of finished goods and ensure proper reserves are booked in accordance with Company Policies. \n•Conduct control self assessment and compliance testing in the head office and in the field, and report findings with action plans to management. And takes responsibility for the action plans execution. \n•Coordinates and reviews processes/results with both internal and external auditors. \n•Prepares reporting for plant performance metrics \n•Provides guidance to Management on use of SAP, information and internal reports. \n•Works with team members to ensure that function's goals are developed, and in line with Department's and Organization's overall strategic goals and business plans. \n•Champions realization and embracement of PepsiCo values and Code Of Conduct in day to day business practic \n \nSept 07 till Feb 09 \n TOGETHER PROJECT (SAP Implementation) \n AP Process Owner for Pepsi Cola Egypt & Fritolay Egypt (12 months assignment) \n•Plotting of all processes related to AP and assisted in other functions as needed. \n•Finding solutions to customize current business practices to adapt with SAP when needed in a way where the policies and procedures are met & controls in place. \n•Testing of all SAP transactions to ensure system readiness for Integration testing. \n•Data cleansing. \n•Integration testing. \n.Participate with third party consultants in solving all issues related to owned processes and assist heavily in other processes. \n•Data validation; Vendor master data and Vendor balances. \n•Assist in preparing SAP training material. \n•End user training. \n•Hyper care - 90 days after go live. \n \nProject Major Achievements: \n•Successful go live one day before due date. \n•Pointing out major problems in the system setup that were solved and rolled out globally. \n \nSept 06 till Sept 07 Senior AP Accountant \n•Responsible for reviewing & recording G&A expenses \n•Responsible for reviewing & recording the services contracts entries, rent & employee transportation companies \n•Responsible for recording all the permanent & temporary advances. \n•Responsible for reviewing & recording the T&E's (Amex & Personal expenses) \n•Prepare a monthly analysis of the intercom any transaction & SAP expenses \n•Preparing the monthly reports & the monthly closing file which includes variance analysis as well.

Accountant \n•Managing all Accounts Receivable. \nIssuing invoices \nOversees accounts receivables collection from Clients and reconciles customer accounts. \nCollection “Tracking and maintaining of post dated cheques”. \n•Managing all Accounts payable for suppliers: \n•Performs accounts payable duties such as verifying all invoices for payment, ensure expenditures are charged to appropriate accounts. \n•Remitting tax and issuing monthly journals Posting payable transactions on Al Motamem System Reconciling vendor accounts \n•Responsible for the monthly prepayments accounts. \n•Handling the Treasury and Cash Transactions. \n•Reconcile general ledger & subsidiary Accounts. \n•Preparing & reporting monthly position report to the corporate. \n•Handling Tax Auth. Requirements, Monthly & quarterly reports. \n•Ensure proper skills are acquired to function on the receivable and payable modules of Al Motamem and all entries are captured through Al Motamem. \n•Monitoring all banks movements with Various Currencies and prepare the required bank reconciliation. \n•Prepare fixed assets schedule & amortizations. \n•Preparing monthly trial balance and financial statements that include the balance sheet, p&l account. \n•Managing all employees Expense Reports on a monthly basis. \n•Ensure full compliance with financial policies and procedures. \n•Assists external auditors at year-end including preparation of schedules, invoices and explaining supporting materials and procedures. \n•Doing all the above-mentioned responsibilities through Al Motamem System. \n \n•Handling the internal control system which controls the financial transactions and the legal documentation system \n•Good Contacts and negotiations with banks and other external institutions. \n•Worked as a site accountant for ASEC AUTOMATION in SINA and QUENA and ASSUIT (CEMEX) and ASEC HELWAN cement factories.