Project Manager
Novelty Lab
Total years of experience :15 years, 1 Months
Novelty Lab is a subsidiary of Al-Bibi Advertising, which was entirely run by myself and
partner manager since its conception.
Development:
Planned a marketing study to determine product specification, potential customer,
required material and assets.
Fully responsible for searching and buying the correct tools and machines to produce our
products.
Developed production strategy.
Work on product pricing.
Reinvested into product quality and diversity, therefor growing from a single product
business into a range of multiple products.
Established a customer base.
Operation:
Troubleshot problems with equipment, devices or products to maintain productivity level
and business as usual.
Managed logistics involved in production, delivery, event sponsorship and management.
Search and negotiate with suppliers.
Comparing the quality and price of suppliers and the period of delivery.
Marketing & Sales:
Identified target customers and customer needs .
Effective participation in a number of commercial and charitable events and providing
products that are appropriate for these activities.
Started a launch campaign : introduced product to potential clients (B2B), eventually
forming a client base .
Developed long-lasting relationship with suppliers and customers.
Created effective marketing, sales and other promotional initiatives including social media
management to grow our client base to cover direct sales (B2C).
Collaborated with small teams to develop and important enhancements for projects which
resulted in sale increases.
Conferred with advertising & social media influencers to develop and implement
marketing goals.
Brand management : ongoing reputation management with focus on quality, reliability
and meeting the schedule
Make decisions based on the market and community, and develop plans to increase the customer base.
Have direct responsibility in increasing revenues and profitability.
Involved in the community and with the customers, and don’t wait for business to walk through the door.
Have the freedom to hire, coach, and develop staff in all lines of business.
Initiate market research studies and analyze our findings.
Develop pricing strategies for products to be marketed, balancing the goals of a firm with customer satisfaction.
Meet with clients to provide marketing or technical advice.
help develop new products and services using market research.
decide on pricing and special deals for goods and services.
analyse customer feedback and monitor customer satisfaction.
supervise and co-ordinate the work of salespeople.
Advertising & Signage Responsibilities.
Manage corporate marketing and communications functions.
Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade show marketing.
• contact potential clients, and work to sell them products and services offered by the company.
• making appointments to meet new and existing customers.
• understanding the customers’ needs.
• making presentations to promote new products and special deals.
• agreeing sales, prices, contracts and payments.
• advising customers about delivery schedules and after-sales service.
• keeping in contact with existing customers in person and by telephone.
• recording orders and sending details to the sales office.
• watching the competitors and the products they are offering.
• going to conferences and seminars and keeping up with industry trends.
• meeting sales targets.
