Corporate Communications General Manager
Majid Al Futtaim
Total years of experience :20 years, 0 Months
Building and leading the communications and social media function of Majid Al Futtaim Retail and its Carrefour franchise, across the Middle East, Africa and Asia.
• Developing the company's communications strategy and overseeing its execution across all 17 markets in which it currently operates.
• Building communications and social media capabilities and teams across the countries, leading a corporate team of six, and over 20 team members across the countries.
• Lead strategic executive thought leadership and corporate affairs initiatives for company’s CXO’s across international and regional platforms
• Story tell the pioneering retail and digital transformation milestones to stakeholders
• Building communications and social media centres of excellence, creating a central content strategy, and implement KPI tracking and performance management.
• Issues and crisis communications management, corporate affairs counsel and support
Key achievements include:
• Award winning work in successfully navigating the COVID-19 crisis regionally to build good will as a grocery brand and champion of the community (winning MEPRA’s Large In-House Team of the Year Award for 2020).
• Aggregate news media exposure to reach of over 3 billion in 2020.
• Creating an international high performing 15 member communications team in three years
• Execute market entry communication strategies in Uzbekistan, Uganda and Kenya
• Launching the world’s first sail thru supermarket (Bites & More by the Shore) and the region’s biggest grocery retail distribution centre (Carrefour Regional Distribution Centre).
• Involved in the creation and activation of the corporate (external and internal) communication functions at Majid Al Futtaim Holding and Properties, and individually led the setup of the communications function across Majid Al Futtaim Ventures and Retail.
• Developed communications playbooks, policies and protocols, hiring talent and upskilling communications capabilities throughout the organizations.
• Developed and executing thought leadership communication strategies and plans for CEO’s of the various operating companies and business units.
• Provided strategic communications leadership and executive support for key business participations and milestones, including destination launches and asset announcements.
Key achievements
• Secured global coverage for launching VOX Cinemas in Saudi (the country’s first multiplex cinema) and Majid Al Futtaim’s partnership to develop the world’s largest indoor snow attraction, China’s Wintastar development.
• Led the communications of mega destinations (e.g. Mall of Saudi and Mall of Egypt), major acquisitions (e.g. Retail Arabia, i.e. Geant stores) and business exits (e.g. City Centre Clinics).
• Managed corporate and executive participation at key global industry events including the World Economic Forum, World Retail Congress and Consumer Goods Forum.
• Handled the communication engagements for national and global clients including Xbox and Microsoft, FOREX.com, ADS Securities, Al Etihad Credit Bureau, DEWA, Polycom.
• Work included Guinness World Record breaking activations, press trips, media training Blackberry spokespeople, and Lockheed Martin media engagements at air shows.
Part Time Job
• In charge of business development and revamping sales operations.
• In charge of content development, editorial direction and quality.
• Management of creative, brand, publication and distribution of the magazine.
• In charge of communications and re-branding activities for Bahrain International Airport
• Set the public and media marcomm strategy, including change management internal communication for staff and the company’s affiliates, partners and stakeholders.
• Executed communications behind 2009’s most successful private company rights issue in the region, and provided communications support for mega development and mixed-use projects, in Kuwait, Jordan, Libya and Tunisia as well as the bank’s participation in the World Economic Forum.
• Crisis communications management during the Financial Crisis, navigating sensitivities with stock markets (Bahrain, Kuwait, Dubai and London), fund investors, shareholders and global news wires.
• Lead the MarCom department of nine members, developing the team’s work-plan strategy.
• Writing for Arabia Motors Magazines on a free-lance basis, including test drives, columns and features.
• Working on exclusive projects, including writing up the official programme for the Bahrain International Circuit's the F1 Grand Prix ’07 and International Drag Racing Festival '06.
• Sent by the magazine on international test drives and as a correspondent at international exhibitions worldwide.
• Developed and executed communication programmes for strategic initiatives including the National Education Reform Initiatives and Bahrain’s Vision 2030.
• Promoted Bahrain as a regional financial services hub to international institutions at key international trade events, e.g. the annual FundForum and World Islamic Banking Conference.
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