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Ahmed Al Nabeeh, Group CEO

Ahmed Al Nabeeh

Group CEO·TSCO

Saudi Arabia

Bachelor's degree, Communication

Work experience

Total years of experience: 28 years, 5 months

Group CEO

June 2025 - Present

TSCO

Dammam, Saudi Arabia

June 2025 - Present

• Spearheading corporate restructuring initiatives, successfully merging seven companies into five streamlined entities to boost efficiency.
• Conducting comprehensive reviews of operational processes to drive improvements in financial and operational performance.
• Initiating and overseeing new projects, underpinned by thorough feasibility studies and actionable business cases.
• Secured two significant international distribution contracts, facilitating market expansion in the KSA region.
• Leading the development of strategic roadmaps and governance models to enhance group-wide performance and operational excellence.
• Leveraging cross-functional collaboration to optimize sales strategies and drive revenue growth across diverse markets.
Company industry:
Public Administration
Job role:
Management

Regional Director

February 2022 - May 2025

The Luxury Brands for Cars.(Auto Chapeau)

Riyadh, Saudi Arabia

February 2022 - May 2025

• Spearheaded the launch of two successful branches (Auto Chapeau & Auto Flex), driving them from concept to full operational status.
• Developed and implemented vendor agreements, operational systems, pricing structures, and workflow standards to enhance efficiency.
• Conducted comprehensive market and competitor analysis in Riyadh, shaping strategic positioning and competitive advantage.
• Strategically prepared and executed the 2023 annual budget, aligning financial resources with business growth objectives.
• Identified and opened new revenue channels, ensuring timely readiness of showrooms and workshops, contributing to overall profitability.
Company industry:
Automotive Repair, Spare Parts, & Support Services
Job role:
Management

Projects Consultant

July 2020 - January 2022

Tatweer Digital

Riyadh, Saudi Arabia

July 2020 - January 2022

Develop the main idea of the project
• Finding the analytical model and comparisons between the prices of products locally and
internationally
• Searching and finding companies and wholesaler that we will deal with and make a complete analysis
for each one
• Addressing companies and preparing their agreements
• Implemented the full business plan and identity for the website and application
• Implemented explanatory videos in both Arabic and English addressing the consumer and the investor
• Implemented the Website and mobile application of the project
Company industry:
Automotive Repair, Spare Parts, & Support Services
Job role:
Information Technology

Business Development Consultant

November 2020 - May 2021

Sada Al Ammah

Riyadh, Saudi Arabia

November 2020 - May 2021

• Restructured organizational frameworks for enhanced efficiency across all companies.
• Streamlined administrative roles by redefining job descriptions to optimize productivity.
• Recruited and appointed skilled professionals to drive departmental growth and development.
• Delivered specialized training programs for managers, enhancing leadership capabilities across departments.
• Established and communicated a cohesive Vision & Mission to align group objectives.
• Developed and executed innovative strategies tailored for each department to boost performance.
• Conducted comprehensive budget reviews, addressing and resolving financial challenges.
• Initiated weekly management meetings to foster collaboration and strategic planning among leaders.
Company industry:
Installation & Technical Services
Job role:
Consulting

General Manager AutoFlex

July 2019 - June 2020

AutoFlex Coatings KSA

Dammam, Saudi Arabia

July 2019 - June 2020

• Founded and scaled Auto Flex Body Shop Center, implementing efficient operational frameworks.
• Directed Sales, Marketing, and Technical teams, achieving significant KPI enhancements.
• Recruited and mentored high-performing teams, driving revenue growth across various sectors.
• Crafted and executed strategic business and marketing plans, elevating brand visibility and market penetration.
• Spearheaded successful expansion projects into Riyadh and Jeddah, enhancing regional footprint.
• Leveraged data-driven insights to optimize operations and sales strategies, fostering sustainable growth.
• Cultivated strong relationships with stakeholders, enhancing collaboration and driving organizational success.
Company industry:
Automotive Manufacture
Job role:
Management

General Manager

September 2015 - June 2019

Luminous technology

Dammam, Saudi Arabia

September 2015 - June 2019

• Spearheaded sales and marketing initiatives across KSA and UAE, driving revenue growth and market penetration.
• Recruited, trained, and developed a high-performing Sales & Technical team, enhancing operational efficiency.
• Orchestrated successful exhibitions and events in KSA & UAE, elevating brand visibility and engagement.
• Formulated and executed comprehensive Business and Marketing plans, resulting in increased product awareness and sales growth.
• Established robust distribution channels in key cities (Jeddah, Riyadh, Dammam, Dubai, Al Sharjah, Abu Dhabi), expanding market reach and accessibility.
Company industry:
Industrial Engineering & Automation
Job role:
Management

Brand Manager

September 2014 - August 2015

Al Majdouie Hyundai Motor

Dammam, Saudi Arabia

September 2014 - August 2015

• Crafted comprehensive business plans and performance criteria aligned with industry best practices to drive growth.
• Oversaw four key departments: Sales, Marketing, Service, and Spare Parts, ensuring seamless operations and collaboration.
• Designed and implemented job descriptions, recruitment strategies, and training programs to elevate premium brand staff performance.
• Created an effective organizational structure for the Premium Department to enhance operational efficiency.
• Managed 11 showrooms and 8 service centers, optimizing customer experience and service delivery.
• Launched premium lounges in all showrooms and aftersales centers, enhancing customer engagement and satisfaction.
• Spearheaded the implementation of the new HMC Corporate Identity across all showrooms, reinforcing brand consistency.
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Regional Sales Manager Al naghi Jaguar Landrover

September 2011 - August 2014

Land Rover

Dammam, Saudi Arabia

September 2011 - August 2014

• Spearheaded branch Sales & Marketing initiatives, driving revenue growth and enhancing brand visibility.
• Collaborated with regional managers to optimize vehicle availability across locations utilizing the Kerridge System, improving operational efficiency.
• Developed and executed strategic business plans, consistently achieving sales targets while maximizing resource utilization.
• Oversaw Logistics & Sales Administration for Eastern Region branches, streamlining processes and enhancing customer satisfaction.
• Leveraged data-driven insights to inform decision-making and foster a culture of continuous improvement across all operations.
• Cultivated strong relationships with stakeholders, enhancing collaboration and driving organizational success.
Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Regional Sales Manager

June 2010 - August 2011

Al-Hamrani United Company (NISSAN/Infinity)

Dammam, Saudi Arabia

June 2010 - August 2011

• Directed operations across 29 branches, enhancing Sales, Marketing, Service, Spare Parts, and Stockyard efficiency.
• Managed a high-performing team of 12 Sales Managers and 16 Service Managers, driving KPI compliance and operational excellence.
• Achieved significant improvements in spare parts availability, effectively reducing dead stock and optimizing inventory performance.
• Oversaw stockyard operations with a focus on vehicle aging and damage control, ensuring asset integrity and operational continuity.
• Cultivated a results-driven culture, aligning cross-functional teams towards strategic goals and enhancing overall performance.
• Leveraged data analytics to inform decision-making and drive continuous improvement initiatives across all operational facets.
Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Regional Operation Manager

August 2007 - April 2010

First Motor Company

Dammam, Saudi Arabia

August 2007 - April 2010

• Spearheaded the Sales & Marketing department, driving strategic initiatives to enhance brand visibility and market penetration.
• Oversaw Service operations, ensuring customer satisfaction and fostering long-term relationships.
• Managed Spare Parts inventory, optimizing stock levels to reduce costs and improve efficiency.
• Coordinated stock yard operations, streamlining processes to enhance productivity and minimize waste.
• Collaborated with cross-functional teams to align sales strategies with operational goals, resulting in improved performance.
• Implemented data-driven decision-making practices to identify growth opportunities and enhance overall departmental performance.
• Cultivated a high-performing team culture, focusing on professional development and continuous improvement.
Company industry:
Automotive Dealership & Distributor
Job role:
Management

Showroom Manager

April 2006 - August 2007

KIA Motor

Dammam, Saudi Arabia

April 2006 - August 2007

• Spearheaded sales initiatives, driving revenue growth and enhancing market presence.
• Developed and executed comprehensive marketing strategies to boost brand awareness and customer engagement.
• Oversaw stock yard operations, ensuring optimal inventory management and supply chain efficiency.
• Collaborated with cross-functional teams to align sales goals with marketing objectives, resulting in improved performance metrics.
• Analyzed market trends and customer feedback to refine product offerings and enhance customer satisfaction.
• Cultivated strong relationships with clients and stakeholders, fostering loyalty and repeat business.
• Implemented training programs for sales staff, enhancing team performance and achieving sales targets.
Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Retail & Fleet Sales Consultant

November 1997 - February 2006

Al Jazirah Vehicles Company

Dammam, Saudi Arabia

November 1997 - February 2006

• Spearheaded fleet and retail sales initiatives, driving revenue growth and enhancing market presence.
• Cultivated strong relationships with clients, resulting in increased customer loyalty and repeat business.
• Implemented strategic sales plans that consistently exceeded monthly targets, showcasing a results-oriented approach.
• Analyzed market trends and competitor strategies to optimize sales performance and identify new opportunities.
• Collaborated with cross-functional teams to streamline operations and improve overall efficiency.
• Mentored and trained sales staff, fostering a high-performance culture that prioritized excellence and accountability.
• Leveraged data-driven insights to inform decision-making and enhance sales strategies for sustained growth.
Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Education

Al-Khaleej Institute for Applied Science

January 2000

January 2000

Bachelor's degree, Communication

Saudi Arabia

GPA (point): 4 out of 5

GPA (point): 4 out of 5

,

Skills

P&L Management
Expert
P&L Management
Expert
Development
Expert
Development
Expert
Team Leadership
Expert
Team Leadership
Expert
operations
Expert
operations
Expert
Sales & Marketing Experience
Expert
Sales & Marketing Experience
Expert
Project Management
Expert
Project Management
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
WEB SITE PRODUCTION
Expert
WEB SITE PRODUCTION
Expert
BUDGETING
Expert
BUDGETING
Expert
MARKETING
Expert
MARKETING
Expert
MICROSOFT OFFICE
Expert
MICROSOFT OFFICE
Expert
SALES
Expert
SALES
Expert
STRATEGIC
Expert
STRATEGIC
Expert
VISION
Expert
VISION
Expert
HIRING
Expert
HIRING
Expert
Start up Business
Expert
Start up Business
Expert
Team Management
Expert
Team Management
Expert
Customer Service
Expert
Customer Service
Expert
Sales Management
Expert
Sales Management
Expert
Management
Expert
Management
Expert
Administration
Expert
Administration
Expert
Leadership
Expert
Leadership
Expert
Project Management
Expert
Project Management
Expert
Negotiation
Expert
Negotiation
Expert
Business Development
Expert
Business Development
Expert
Sales Growth
Expert
Sales Growth
Expert
Brand Management
Expert
Brand Management
Expert
Operation
Expert
Operation
Expert
Business Analysis
Expert
Business Analysis
Expert
Team Leadership
Expert
Team Leadership
Expert
operations
Expert
operations
Expert
Sales & Marketing Experience
Expert
Sales & Marketing Experience
Expert
Automotive
Expert
Automotive
Expert
KERRIDGE
Expert
KERRIDGE
Expert
Accounting
Expert
Accounting
Expert
Public Relations
Expert
Public Relations
Expert
Human Resources
Expert
Human Resources
Expert

Social profiles

Languages

Arabic

Expert

English

Expert

Training and Certifications

Training
Management
JLR Academy

Hobbies and interests

Swimming