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Ahmed Helmy Al Zohairy, Social Media Account Manager

Ahmed Helmy Al Zohairy

Social Media Account Manager·Create Media Group

Egypt

Bachelor's degree, Management information system

Work experience

Total years of experience: 15 years, 2 months

Social Media Account Manager

October 2020 - Present

Create Media Group

Cairo, Egypt

October 2020 - Present

Roles
• Regularly communicate with clients to discuss daily operations
and develop strategic plans for future initiatives.
• Co-creating content strategies as part of social team to achieve
clients goals and expectations
• Use AI tools to suggest copy for writers, storyboards for
designers, and video directions for editors and animators.
• Briefing content creators to capture exceptional social media
content, and ensure the final creative assets are in line with the
brand expectations
• Mentoring, advising and supporting the team during day-to-day
execution
• Identifying trending content, presenting innovative executions
and overseeing the content creation process
• Preparing monthly editorial calendars and ensuring seamless
execution as per agreed deliverables with the client
• Overseeing reporting and contributing with insights, learnings
and presenting learnings as well as proactive data-based
strategies to the client on a regular basis
• Monitoring all client pages and ensuring basic hygiene and
maintenance
• Overseeing community management
• Supporting the organization during new business pitches with
ideas, preparing pitch presentations as well as presenting the
same to potential clients

Company industry:
Advertising

Head of Creative

November 2018 - Present

The Factory - Elmasna3

Cairo, Egypt

November 2018 - Present

- Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion.

- Collaborate with account executives to obtain knowledge of the clients’ requirements.

- Direct and motivate copywriters to help them use their talents effectively.

- Lead brainstorming/creative sessions to generate ideas.

- Write and design unique and well-crafted copy that meet clients’ needs as well as our own.

- Revise content and presentations, approve/reject ideas, provide feedback to the team.

- Train and guide subordinates into accomplished professionals.

- Monitor results of team efforts and propose actions for the future.

Company industry:
Media Production
Job role:
Marketing and PR

Head of Creative

November 2018 - January 2020

Factory - Elmasna3

Cairo, Egypt

November 2018 - January 2020

• Conceive and implement concepts, guidelines and strategies in
various creative projects and oversee them to completion
• Collaborate with account executives to obtain knowledge of the
clients requirements
• Direct and motivate copywriters to help them use their talents
effectively
• Lead brainstorming/creative sessions to generate ideas
• Write and design unique and well-crafted copies that meet
clients needs as well as our own
• Revise content and presentations, approve/reject ideas, provide
feedback to the team
• Train and guide subordinates into accomplished professionals
• Monitor results of team efforts and propose actions for the future

Company industry:
Media Production

Creative Writer

January 2018 - September 2018

ALTV Media

Cairo, Egypt

January 2018 - September 2018

- Write scripts for online shows to teach creators how to create their own video content in Arabic.
- Re-write scripts for shows that are not doing very well in terms of views and engagement.
- Direct educational shows about blogging, content creation for beginners and intermediate levels.
- Guide and support creators community to create the best content they could.

Company industry:
Entertainment
Job role:
Writing and Journalism

Creative Writer / Content Creator

January 2018 - January 2018

ALTV Media

Cairo, Egypt

January 2018 - January 2018

• Write scriptsfor online showsto teach creators how to create their
own video content in Arabic.
• Re-write scripts for shows that are not doing very well in terms of
views and engagement.
• Direct educational shows about blogging, content creation for
beginners and intermediate levels.
• Guide and support creators community to create the best content
they could.

Company industry:
Advertising

Audience Development and Social Media Manager

January 2016 - December 2017

Qanawat FZ LLC,

Cairo, Egypt

January 2016 - December 2017

• Develop YouTube & Social Media strategy and plans of action,
motivate and inspire the team to best execute those strategies.
• Create content strategies for music and entertainment channels
with millions of views and
subscribers.
• Develop promotional plansfor high-profile artists new releases in
the Gulf, Morocco and Egypt.
• Oversee the daily operations of the audience development team
in Dubai, Cairo and Morocco, and optimize processes when
necessary.

Company industry:
Telecommunications

Audience Development and Social Media Manager

May 2015 - December 2017

Qanawat FZ LLc

Cairo, Egypt

May 2015 - December 2017

- Develop YouTube & Social Media strategy and plans of action, motivate and inspire the team to best execute those strategies.
- Day-to- day Management of several teams looking after several functions: Social Integration, Audience Development, Reporting and Analytics.
- Supervise teams’ work and deliverables, provide them with necessary coaching and assistance, and ensure they are working efficiently.
- Set team and individual targets and KPIs, communicate them to team members and track progress towards meeting the assigned targets.
- Share new trends internally with teams with recommendation on how to best utilize.
- Propose training and educational plans for teams.
- Keep a pulse on the industry and staying on top of trends - using this information to help find new business opportunities.

Company industry:
Media Production
Job role:
Marketing and PR

Co-founder

January 2015 - January 2016

El3ashwa2y Online Show

Cairo, Egypt

January 2015 - January 2016

• Lead and hold periodical meetings with the creative team for
branding and design implementation of new content.
• Co-host the program.
• Manage the shows social media accounts including Facebook,
Twitter, Instagram, Pinterest and YouTube.
• Devise and carry out short and long term audience development
strategies for all channels including channel optimization,
community growth and targeted advertising.

Company industry:
Media Production

YouTube Specialist

January 2015 - December 2015

Qanawat FZ LLC

Cairo, Egypt

January 2015 - December 2015

• Execute the content strategy for all channels and MCNs.
• Optimize the social presence of partners and clients and integrate
it with their YouTube offering.
• Carry out audience development tactics for channels covering all
aspects of annotations, end card use, and YouTube campaigns.
• Coordinate the execution of channel branding with a team of
creative designers.

Company industry:
Telecommunications

Training Officer/Coordinator

June 2014 - May 2015

Education for Employment

Cairo, Egypt

June 2014 - May 2015

- Oversee the training department.
- Manage the selection process to hire new trainers.
- Delivered Microsoft Social entrepreneurship TOT to the trainers who taught the program in 6 governorates.
- Coordinate internal and external training programs with several donors.
- Deliver information sessions or orientations internally and externally.
- Finalize operations related to the trainings in different governorates in Egypt.
- Supervise the venue administrator to make sure that everything is done correctly.
- Create material for several programs based on the donor’s objectives

Company industry:
Non-profit Organization
Job role:
Training and Development

Corporate Facilitator - Internal Quality Auditor

July 2013 - May 2014

Tatweer International - Logic Holding

Cairo, Egypt

July 2013 - May 2014

- Facilitate sessions for the clients who use the blended learning methodology.
- Deliver internal trainings for the employees.
- Promote quality achievement and performance improvement throughout the organization.
- Apply the selected standards and the defined quality methods in the auditing process.
- Ensure that all electronic/physical organizational data collected is accurate and timely

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Training Coordinator

April 2012 - January 2013

Cairo Marriott Hotel

Cairo, Egypt

April 2012 - January 2013

- Deliver trainings for Supervisors and Managers.
- Coordinate soft skills trainings and technical skills trainings for the property.
- Prepare monthly reports for the Middle East and Africa area Director of training.

Company industry:
Hospitality & Accomodation
Job role:
Training and Development

HR Specialist

June 2011 - December 2011

Madinet Nasr for Housing and Development

Cairo, Egypt

June 2011 - December 2011

- Coordinate soft skills trainings, technical skills trainings and conferences for the company.
- Coach and follow up on the summer internships of the company.
- Manage the Training and Development Database.

Company industry:
Construction & Building
Job role:
Teaching and Academics

Account executive

January 2011 - July 2011

Logic Management consulting

Cairo, Egypt

January 2011 - July 2011

• Sell trainings for Banking and financial services sector.
• Write proposals to clients.
• Finalize operations related to the trainings.
• Prospect for a new customers.

Company industry:
Human Resources Outsourcing
Job role:
Sales

Training specialist

July 2010 - December 2010

Revive

Cairo, Egypt

July 2010 - December 2010

• Coordinate training modules designed for other companies’ human resources needs.
• Create marketing and sales strategies to increase the training sales of the company

Company industry:
Human Resources Outsourcing
Job role:
Teaching and Academics

Education

Modern Academy

July 2010

July 2010

Bachelor's degree, Management information system

Egypt

GPA (point): 4 out of 5

GPA (point): 4 out of 5

o Basic principles in organizational behaviour, personnel management, programming, analysis and design, accounting, E-commerce, financial mathematics, database, and network troubleshooting.

Modern Academy

July 2010

July 2010

Bachelor's degree, Managerial Information System

Egypt

Skills

Training
Expert
Training
Expert
Staff Training
Expert
Staff Training
Expert
Training Plans
Expert
Training Plans
Expert
Leadership
Expert
Leadership
Expert
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
AUDIENCE DEVELOPMENT
Intermediate
AUDIENCE DEVELOPMENT
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
VIDEO PRODUCTION
Intermediate
VIDEO PRODUCTION
Intermediate
WRITING
Intermediate
WRITING
Intermediate
VIDEO EDITING
Intermediate
VIDEO EDITING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
Communication Skills
Expert
Communication Skills
Expert
Database Administration
Expert
Database Administration
Expert
Training Delivery
Expert
Training Delivery
Expert
Training
Expert
Training
Expert
Staff Training
Expert
Staff Training
Expert
Training Plans
Expert
Training Plans
Expert
Leadership
Expert
Leadership
Expert

Languages

English
Expert
Arabic
Beginner

Training and Certifications

Certifications
Oracle Application Developer course

Training
Oracle Application Development
American University in Cairo, School of continuing education
Jul 2006
Presentation and Communication Skills
Marriott International
Oct 2012

Hobbies

  • Social work and activities during university year
    - "Best leader", Alashanek ya Balady (AYB-AUC), fall 09.