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Ahmed Helmy Al Zohairy, Senior Social Media & Content Manager

Ahmed Helmy Al Zohairy

Senior Social Media & Content Manager·Akhdar for Information Technology (A5dr)

Egypt

Bachelor's degree, Management information system

Work experience

Total years of experience: 15 years, 3 months

Senior Social Media & Content Manager

December 2025 - Present

Akhdar for Information Technology (A5dr)

Cairo, Egypt •Hybrid

December 2025 - Present

• Own the complete social media function for A5dr across Instagram, TikTok, X, LinkedIn, and Snapchat, covering
strategy, execution, and reporting, in a senior role reporting directly to the Chief Marketing Officer.
• Direct and brief the creative team (designers, video editors, and content creators) on concepts, storyboards,
hooks, and cut-downs, ensuring every asset is platform-native and on-brand.
• Integrate AI tools across the pipeline to generate and iterate copy, images, and video concepts, cuting
production turnaround while keeping output culturally adapted per market.
• Lead ideation and execution of platform-native formats (Reels, Stories, short-form video), turning book
summaries and audio content into highly shareable posts.
• Own a dedicated content stream driving traffic to the new Podcourses business line.
• Track, analyze, and report on engagement, reach, and conversion traffic; optimize content and posting strategy
on data insights.
Company industry:
Training & Education Center

Head of Creative

November 2018 - Present

The Factory - Elmasna3

Cairo, Egypt

November 2018 - Present

- Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion.

- Collaborate with account executives to obtain knowledge of the clients’ requirements.

- Direct and motivate copywriters to help them use their talents effectively.

- Lead brainstorming/creative sessions to generate ideas.

- Write and design unique and well-crafted copy that meet clients’ needs as well as our own.

- Revise content and presentations, approve/reject ideas, provide feedback to the team.

- Train and guide subordinates into accomplished professionals.

- Monitor results of team efforts and propose actions for the future.
Company industry:
Media Production
Job role:
Marketing and PR

Social Media Account Manager

October 2020 - October 2025

Create Media Group

Cairo, Egypt

October 2020 - October 2025

• Led social strategy and day-to-day account leadership for major Gulf government and corporate brands, acting as
the senior client-facing lead.
• Used AI tools to generate copy directions for writers, storyboards for designers, and creative direction for editors
and animators, as an early adopter of AI-assisted production workflows.
• Briefed and directed content creators, designers, editors, and animators; reviewed final creative assets against
brand expectations.
• Mentored and supported the team during day-to-day execution; identified trending content and oversaw end-to
end content creation.
• Prepared monthly editorial calendars and ensured seamless execution against agreed deliverables.
• Owned reporting; contributed insights, learnings, and proactive data-driven strategies to clients.
• Supported new business pitches with ideas and client-facing presentations.
Company industry:
Advertising

Head of Creative

November 2018 - January 2020

Factory - Elmasna3

Cairo, Egypt

November 2018 - January 2020

• Conceive and implement concepts, guidelines and strategies in
various creative projects and oversee them to completion
• Collaborate with account executives to obtain knowledge of the
clients requirements
• Direct and motivate copywriters to help them use their talents
effectively
• Lead brainstorming/creative sessions to generate ideas
• Write and design unique and well-crafted copies that meet
clients needs as well as our own
• Revise content and presentations, approve/reject ideas, provide
feedback to the team
• Train and guide subordinates into accomplished professionals
• Monitor results of team efforts and propose actions for the future
Company industry:
Media Production

Head of Creative

November 2018 - January 2020

ALTV Media

Cairo, Egypt •Hybrid

November 2018 - January 2020

• Conceived and implemented creative concepts, guidelines, and strategies across multiple projects, overseeing
them through to completion.
• Collaborated with account executives to translate client briefs into creative direction.
• Directed and motivated copywriters; led brainstorming sessions and creative reviews.
• Trained and developed junior creatives; monitored team output and proposed forward strategies.
Company industry:
Entertainment

Creative Writer

January 2018 - September 2018

ALTV Media

Cairo, Egypt

January 2018 - September 2018

- Write scripts for online shows to teach creators how to create their own video content in Arabic.
- Re-write scripts for shows that are not doing very well in terms of views and engagement.
- Direct educational shows about blogging, content creation for beginners and intermediate levels.
- Guide and support creators community to create the best content they could.
Company industry:
Entertainment
Job role:
Writing and Journalism

Creative Writer / Content Creator

January 2018 - January 2018

ALTV Media

Cairo, Egypt

January 2018 - January 2018

• Write scriptsfor online showsto teach creators how to create their
own video content in Arabic.
• Re-write scripts for shows that are not doing very well in terms of
views and engagement.
• Direct educational shows about blogging, content creation for
beginners and intermediate levels.
• Guide and support creators community to create the best content
they could.
Company industry:
Advertising

Audience Development and Social Media Manager

January 2016 - December 2017

Qanawat FZ LLC,

Cairo, Egypt

January 2016 - December 2017

• Develop YouTube & Social Media strategy and plans of action,
motivate and inspire the team to best execute those strategies.
• Create content strategies for music and entertainment channels
with millions of views and
subscribers.
• Develop promotional plansfor high-profile artists new releases in
the Gulf, Morocco and Egypt.
• Oversee the daily operations of the audience development team
in Dubai, Cairo and Morocco, and optimize processes when
necessary.
Company industry:
Telecommunications

Audience Development & Social Media Manager (Senior Regional Role)

January 2016 - December 2017

Qanawat FZ LLC

Cairo, Egypt

January 2016 - December 2017

• Led and managed the audience development team across three markets (Dubai, Cairo, and Morocco), owning
daily operations, process optimization, and cross-market execution.
• Built content strategies for music and entertainment channels reaching millions of views and subscribers.
• Developed promotional plans for high-profile artists new releases across the Gulf, Morocco, and Egypt.
• Set YouTube and social strategy at the regional level and directed teams in each market to execute against plan.
Company industry:
Telecommunications

Audience Development and Social Media Manager

May 2015 - December 2017

Qanawat FZ LLc

Cairo, Egypt

May 2015 - December 2017

- Develop YouTube & Social Media strategy and plans of action, motivate and inspire the team to best execute those strategies.
- Day-to- day Management of several teams looking after several functions: Social Integration, Audience Development, Reporting and Analytics.
- Supervise teams’ work and deliverables, provide them with necessary coaching and assistance, and ensure they are working efficiently.
- Set team and individual targets and KPIs, communicate them to team members and track progress towards meeting the assigned targets.
- Share new trends internally with teams with recommendation on how to best utilize.
- Propose training and educational plans for teams.
- Keep a pulse on the industry and staying on top of trends - using this information to help find new business opportunities.
Company industry:
Media Production
Job role:
Marketing and PR

Co-founder

January 2015 - January 2016

El3ashwa2y Online Show

Cairo, Egypt

January 2015 - January 2016

• Lead and hold periodical meetings with the creative team for
branding and design implementation of new content.
• Co-host the program.
• Manage the shows social media accounts including Facebook,
Twitter, Instagram, Pinterest and YouTube.
• Devise and carry out short and long term audience development
strategies for all channels including channel optimization,
community growth and targeted advertising.
Company industry:
Media Production

Co-Founder

January 2015 - January 2016

El3ashwa2y Online Show

Cairo, Egypt •Hybrid

January 2015 - January 2016

• Concurrent side project
• Co-founded and co-hosted a viral Egyptian online comedy show; led branding, design, and content direction.
• Devised and executed audience development strategies across Facebook, Twiter, Instagram, Pinterest, and
YouTube.
Company industry:
Entertainment

YouTube Specialist

May 2015 - December 2015

Qanawat FZ LLC

Cairo, Egypt

May 2015 - December 2015

• Executed content strategy across all channels and MCN partnerships.
• Optimized social presence of partners and clients, integrating it with their YouTube programming.
• Carried out audience development tactics including annotations, end cards, and YouTube ad campaigns.
Company industry:
Telecommunications

Training Officer/Coordinator

June 2014 - May 2015

Education for Employment

Cairo, Egypt

June 2014 - May 2015

- Oversee the training department.
- Manage the selection process to hire new trainers.
- Delivered Microsoft Social entrepreneurship TOT to the trainers who taught the program in 6 governorates.
- Coordinate internal and external training programs with several donors.
- Deliver information sessions or orientations internally and externally.
- Finalize operations related to the trainings in different governorates in Egypt.
- Supervise the venue administrator to make sure that everything is done correctly.
- Create material for several programs based on the donor’s objectives
Company industry:
Non-profit Organization
Job role:
Training and Development

Corporate Facilitator - Internal Quality Auditor

July 2013 - May 2014

Tatweer International - Logic Holding

Cairo, Egypt

July 2013 - May 2014

- Facilitate sessions for the clients who use the blended learning methodology.
- Deliver internal trainings for the employees.
- Promote quality achievement and performance improvement throughout the organization.
- Apply the selected standards and the defined quality methods in the auditing process.
- Ensure that all electronic/physical organizational data collected is accurate and timely
Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Training Coordinator

April 2012 - January 2013

Cairo Marriott Hotel

Cairo, Egypt

April 2012 - January 2013

- Deliver trainings for Supervisors and Managers.
- Coordinate soft skills trainings and technical skills trainings for the property.
- Prepare monthly reports for the Middle East and Africa area Director of training.
Company industry:
Hospitality & Accomodation
Job role:
Training and Development

HR Specialist

June 2011 - December 2011

Madinet Nasr for Housing and Development

Cairo, Egypt

June 2011 - December 2011

- Coordinate soft skills trainings, technical skills trainings and conferences for the company.
- Coach and follow up on the summer internships of the company.
- Manage the Training and Development Database.
Company industry:
Construction & Building
Job role:
Teaching and Academics

Account executive

January 2011 - July 2011

Logic Management consulting

Cairo, Egypt

January 2011 - July 2011

• Sell trainings for Banking and financial services sector.
• Write proposals to clients.
• Finalize operations related to the trainings.
• Prospect for a new customers.
Company industry:
Human Resources Outsourcing
Job role:
Sales

Training specialist

July 2010 - December 2010

Revive

Cairo, Egypt

July 2010 - December 2010

• Coordinate training modules designed for other companies’ human resources needs.
• Create marketing and sales strategies to increase the training sales of the company
Company industry:
Human Resources Outsourcing
Job role:
Teaching and Academics

Education

Modern Academy

July 2010

July 2010

Bachelor's degree, Management information system

Egypt

GPA (point): 4 out of 5

GPA (point): 4 out of 5

o Basic principles in organizational behaviour, personnel management, programming, analysis and design, accounting, E-commerce, financial mathematics, database, and network troubleshooting.

Modern Academy

July 2010

July 2010

Bachelor's degree, Managerial Information System

Egypt

Modern Academy

July 2010

July 2010

Bachelor's degree, Managerial Information System

Egypt

Skills

Training

Expert

Staff Training

Expert

Training Plans

Expert

Leadership

Expert

CONTENT MANAGEMENT

Intermediate

AUDIENCE DEVELOPMENT

Intermediate

SOCIAL MEDIA

Intermediate

CONTENT CREATION

Intermediate

VIDEO PRODUCTION

Intermediate

WRITING

Intermediate

VIDEO EDITING

Intermediate

MARKETING

Intermediate

COMMUNICATIONS

Intermediate

OPERATIONS

Intermediate

Communication Skills

Expert

Database Administration

Expert

Training Delivery

Expert

Training

Expert

Staff Training

Expert

Training Plans

Expert

Leadership

Expert

CORPORATE STRATEGY

Intermediate

DESIGN PORTFOLIO

Intermediate

INFORMATION TECHNOLOGY

Intermediate

LINKEDIN

Intermediate

SNAPCHAT

Intermediate

TIKTOK

Intermediate

Languages

English

Expert

Arabic

Beginner

Training and Certifications

Certifications
Understanding Augmented & Virtual Reality
YouTube Certified — Audience Growth
YouTube Certified — Content Strategy and Branded Content
Google Ads Certified — Display Advertising
Oracle Application Developer course
Oracle Application Developer course
Training
Oracle Application Development
American University in Cairo, School of continuing education
Jul 2006
Presentation and Communication Skills
Marriott International
Oct 2012

Hobbies and interests

Social work and activities during university year

- "Best leader", Alashanek ya Balady (AYB-AUC), fall 09.