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أحمد عمروسي, Product Marketing Director

أحمد عمروسي

Product Marketing Director·Nahdet Misr

مصر

دكتوراة, Finance and Investing

الخبرة العملية

مجموع سنوات الخبرة: 18 سنوات, 6 أشهر

Product Marketing Director

أبريل 2019 - يونيو 2021

Nahdet Misr

القاهرة، مصر

وجدت هذه الوظيفة عبر بيت.كوم

أبريل 2019 - يونيو 2021

• Accelerate the pace of innovation and disruption within.
• Instrument the company's effectiveness in the digital economy through collaboration between silos, build internal bridges with executives, and help accelerate progress.
• Direct and manage market and customer research activities and review reports and statistical analysis of research results. Analyze market conditions, competition, price trends, and customer requirements to identify the target markets and apply the appropriate pricing policies for different brands to ensure the achievement of sales and target profits
• Develop and manage product go-to-market/discontinuation plans and delivers sales support tools including launch collaterals and communication materials.
• Direct and manage market and customer research activities and review reports and statistical analysis of research results. Analyze market conditions, competition, price trends, and customer requirements to identify the target markets and apply the appropriate pricing policies for different brands to ensure the achievement of sales and target profits

مجال الشركة:
النشر والتوزيع
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Senior Manager

يونيو 2018 - فبراير 2019

iKU Mobiles

القاهرة، مصر

يونيو 2018 - فبراير 2019

 Set and approve the yearly objectives for the marketing functions heads and monitor the timely achievements of subordinates targets and act as second line support in critical cases
 In collaboration with the sales Director, set the appropriate strategies and policies regarding pricing, promotion, product and distribution of products in local and export markets.
 Develop the annual marketing plan for the overseen activities and present the department budget to the CEO for review and approval. Ensure adherence to the set budget while auditing unnecessary deviation from the set plan.
 Direct and manage market and customer research activities and review reports and statistical analysis of research results. Analyze market conditions, competition, price trends and customer requirements to identify the target markets and apply the appropriate pricing policies for different brands to ensure the achievement of sales and target profits
 Develop and manage product go-to-market/discontinuation plans and delivers sales support tools including launch collaterals and communication materials.
Accomplishments:
 Redefining company Vision, Mission and Strategies
 Profitability enhancement
 New Range selection and pricing

مجال الشركة:
الاتصالات والشبكات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

يوليو 2014 - مارس 2018

Ahram Security Group

القاهرة، مصر

يوليو 2014 - مارس 2018

• Participate in annual business planning process to formulate overall group yearly objectives and take role to strategize my own area and annual targets. Develop and set the company marketing strategy, submit it to the CEO for review and approval.
• Set and approve the yearly objectives for the marketing and R&D functions heads and monitor the timely achievements of subordinates targets and act as second line support in critical cases
• In collaboration with the sales Director, set the appropriate strategies and policies regarding pricing, promotion, product and distribution of products in local and export markets.
• Develop the annual marketing plan for the overseen activities and present the department budget to the CEO for review and approval. Ensure adherence to the set budget while auditing unnecessary deviation from the set plan.
• Direct and manage market and customer research activities and review reports and statistical analysis of research results. Analyze market conditions, competition, price trends and customer requirements to identify the target markets and apply the appropriate pricing policies for different brands to ensure the achievement of sales and target profits
• Review periodic reports highlighting different products performance and portfolio gaps. Recommend taking the necessary actions including product modifications discontinuation and new introductions. Work closely with R&D to deliver best-in-class products.
• Develop and manage product go-to-market/discontinuation plans and delivers sales support tools including launch collaterals and communication materials.
• Prepare and manage the marketing communications plans (seminars, conferences, exhibition, events, etc..) and assess the effectiveness of these programs
• Develop the corporate identity and maintain it by unifying the branding and positioning of the corporate image across all departments to ensure the internal and external projection of the corporate value proposition
• Initiate training and development needs for marketing and R&D teams resulting from performance assessment results and technical training needs serving their functions
• Conduct performance appraisal sessions in due time.

Accomplishments:
• Execute first retail Audit for Locks industry in Egypt.
• Duplicate Company bottom line profits in 3 years
• Ahram brand re-launch in Local & Export markets
• Set R&D company strategic project

مجال الشركة:
خدمات الأمن الخاص
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

يونيو 2013 - يونيو 2014

Samsung Electronics

القاهرة، مصر

يونيو 2013 - يونيو 2014

• Use sales forecasting to ensure the sales and profitability for home appliances categories (Ref, WM & SDA’s).
• Prepare pricing strategies for each home appliance product category.
• Formulate marketing strategies &plans to promote products& sales.
• Plan and coach product training programs.
• Responsible for the categories art work (catalogs, flyers, packaging, warranty certificates, etc.).
• Initiate market research studies and analyze their findings.
• Oversee & manage home appliances model allocation for each distributor.
• Plan and direct staffing to develop and control sales and service programs for new partners.

Accomplishments:
• Successful model allocation strategy for different distributors to stop/prevent price dumping.
• Successful partnership relation for local manufacturing of washing machines.
• Successful re-acquisition for lost market share points.
• Successful launch for new line of refrigerators.
• Successful training for sales force all over Egypt.
• Acting as Home Appliances Head of department (responsible for marketing & sales)

مجال الشركة:
الاستشارات الهندسية العامة
الدور الوظيفي:
التسويق والعلاقات العامة

Front Loaders Category Manager

أغسطس 2011 - يوليو 2013

Electrolux

القاهرة، مصر

أغسطس 2011 - يوليو 2013

• Use sales forecasting to ensure the sales and profitability of different categories.
• Evaluate the financial aspects of product development projects (new products or facelift).
• Work with sales team to monitor customer preferences to determine focus of sales efforts.
• Coordinate marketing activities to promote products.
• Coordinate or participate in promotional activities or trade shows.
• Initiate market research studies and analyze their findings.

Accomplishments:
• Migration from Ideal Zanussi brand to Zanussi brand
• Successful acquisition for lost market share in Ideal Zanussi.
• Launch for new front loaders portfolio (Market Share # 1)
• Successful due diligence project between Olympic Group & Electrolux.

مجال الشركة:
الاستشارات الهندسية العامة
الدور الوظيفي:
الإدارة

Senior Product Manager

أبريل 2009 - يوليو 2011

Electrolux

القاهرة، مصر

أبريل 2009 - يوليو 2011

• Work with the category manager to deliver the forecast of sales and profitability for different categories.
• Coordinate marketing activities with brand & communication department.
• Train sales team.
• Analyze market research studies
• Responsible to review & confirm the Category art work (packaging, catalogues, panels, Etc.)

Accomplishments:
• Managing Non- front loaders Category
• Successful launch for new top loader category (currently second player in the market).
• Managing Water Heaters Category
• Successful acquisition for lost market share

مجال الشركة:
الاستشارات الهندسية العامة
الدور الوظيفي:
التسويق والعلاقات العامة

Engineering Project Manager

أبريل 2006 - مارس 2009

Mondelez

القاهرة، مصر

أبريل 2006 - مارس 2009

• Prepare new projects bases of design, capital expenses& time plan.
• Work with the process team to create process and instrument diagram (P&ID).
• Manage project execution to ensure adherence to scope, time plan & standards (SOP, GMP & QEHS).
• Machines selection and validation across the projects.
• Support the Marketing team to prepare the projects feasibility studies related to new Ideas/new Projects.

Accomplishments:
• New Chocolate manufacturing tower (Capex: 8M $)
• New Powders distribution System ( Atex Compliance)
• New Bagging machine with product distribution for packaging
• New Biscuit production line
• Participate in bases of design for 18 MEGP

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
الهندسة

Army Officer

أكتوبر 2003 - مارس 2006

Egyptian Army

مصر

أكتوبر 2003 - مارس 2006

- First award from the Egyptian army allowed by the Minister of Defense.

- Maintenance and fixation of hydraulic and electric circuits for armor soldier's tanker.

- Auditing and reviewing for the ISO documentation cycle throughout the workshop fixation cycle.

- Commanding and controlling military group beside full responsibly for unit safety and accommodation.

- Motivate attitudes and actions

مجال الشركة:
خدمات الأمن الخاص
الدور الوظيفي:
الهندسة

Assistance in the ITI - Part Time

أكتوبر 2002 - أكتوبر 2003

Information Technology Institute

مصر

أكتوبر 2002 - أكتوبر 2003

- Instructor for LabView course.

- Supervisor for Mechatronics student projects.

- Ttimetable and the course hours editor in assistance with the dean of Ain Shams university faculty of engineering and professors from Cairo University faculty of engineering.

مجال الشركة:
خدمات تكنولوجيا المعلومات
الدور الوظيفي:
التدريس والشؤون الأكاديمية

Designer Engineer

أكتوبر 2002 - أكتوبر 2003

Baisch

مصر

أكتوبر 2002 - أكتوبر 2003

- Mechanical design engineer for a company working in the medical equipments.

- Full design and construction for coding and pilling system.

- Developing invoicing system using MS access.

مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
الهندسة

التعليم

Ain Shams University

يونيو 2025

يونيو 2025

دكتوراة، Finance and Investing

مصر

German University in Cairo

يونيو 2017

يونيو 2017

ماجستير، MBA

مصر

Master of Business Administration in finance & strategic management

: Information Technology Institute – Mechatronics Departmen

أكتوبر 2002

أكتوبر 2002

بكالوريوس، Mechatronics

مصر

2002 – ITI & A.O.I. Automatic Door: Building Automation Technique by manufacturing an automatic door working with Schneider Zelio mini PLC and Microcontroller Motorola family MC68

Cairo University, Faculty of Engineering,

يوليو 2001

يوليو 2001

بكالوريوس، Mechanical Design and production

مصر

2001 – Faculty of Engineering Cairo University Graduation Project: Failure Diagnostics by neural network using virtual spectrum analyzer: applying artificial intelligence

Maadi language School

سبتمبر 1995

سبتمبر 1995

الثانوية العامة أو ما يعادلها، Thanwaya Amma

مصر

High School

Skills

Sales
Expert
Sales
Expert
Business Development
Expert
Business Development
Expert
Profit Maximization
Expert
Profit Maximization
Expert
Engineering Management
Expert
Engineering Management
Expert
Category Management
Expert
Category Management
Expert
Operating Systems: Microsoft Windows, -UNIX, Linux
Intermediate
Operating Systems: Microsoft Windows, -UNIX, Linux
Intermediate
Software packages: Microsoft Office
Expert
Software packages: Microsoft Office
Expert
Programming: Microsoft Visual Basic, Labview, Matlab & Simulink
Intermediate
Programming: Microsoft Visual Basic, Labview, Matlab & Simulink
Intermediate
CAD: AutoCAD (2D, 3D), Mechanical desktop and Solid works
Expert
CAD: AutoCAD (2D, 3D), Mechanical desktop and Solid works
Expert
CAD: AutoCAD (2D, 3D), Mechanical desktop and Solid works
Expert
CAD: AutoCAD (2D, 3D), Mechanical desktop and Solid works
Expert
MS Project
Expert
MS Project
Expert
MS Office - Word, Excel, Power Point & access
Expert
MS Office - Word, Excel, Power Point & access
Expert
Sales
Expert
Sales
Expert
Business Development
Expert
Business Development
Expert
Profit Maximization
Expert
Profit Maximization
Expert
Engineering Management
Expert
Engineering Management
Expert
Category Management
Expert
Category Management
Expert

اللغات

العربية

متمرّس

الانجليزية

متمرّس

الالمانية

مبتدئ

التدريب و الشهادات

الشهادات
Mini MBA in Project Managment
Knowledge Academy
Jul 2008 - Dec 2008

الهوايات والاهتمامات

Swimming

Long distances swimmer

Scuba diving

Open water diver

Road biking

Long distance trips from Cairo to Jordan and from Cairo to Sudan

Triathlon

Gold Medal in Olympic Race Sahl Hashish 2016

Mountain Boking