CEO AND Managing Director
UPPER EGYPT FOR FOOD INDUSTRIES
Total years of experience :28 years, 9 Months
Managing Director
Formulating and successfully implementing company policy.
• Directing strategy towards the profitable growth and operation of the company.
• Developing strategic operating plans that reflect the longer-term objectives and
priorities established by the board.
• Maintaining an ongoing dialogue with the Chair of the board.
• Putting in place adequate operational planning and financial control systems.
• Ensuring that the operating objectives and standards of performance are not only
understood but owned by the management and other employees.
• Closely monitoring the operating and financial results against plans and budgets.
• Taking remedial action where necessary and informing the board of significant changes.
• Maintaining the operational performance of the company.
• Monitoring the actions of the functional board directors.
• Assuming full accountability to the board for all company operations.
• Representing the company to major customers and professional associations.
• Building and maintaining an effective executive team
Executive Strategic
ManagementDuration: Sep.2017 to DateMajor TaskBuilding Strategy and future vision with on
hand implementation processJob Responsibility:Setting strategy and direction to develop
company vision, strategy and tactic implementation processes to turn around the company
from private Owen and managed equity to well-structured oneBuilding and leading the
Departments and senior executive teams in manufacturing, Finance, QC&A, Supply Chain,
R&D sales and marketingAllocating capital to the company's priorities and Keep the P&L in a
green area along with implementing the strategic expansion necessary for competing in such
aggressive dynamic industryDiversification of business model with creation of future
opportunities options in B2B with an eye in creation B2C Success model
Role: Executive Strategic ManagementDuration: Nov. 2015 to July
2017Major TaskRe-engineering and Turning around moduleJob Responsibility:Setting
strategy and direction to develop The Disposable baby diapers and hygienic tissue
manufacturing and commercial process which comes from developing the product quality to
be in competing position with the international standers and developing strong brand to
engage with the med-long term plans of company growth strategyModeling and setting the
company's culture and put it in a dynamic process via developing people skills and systems
performance within the companyBuilding and leading the senior executive teams in
manufacturing, Finance, QC&A, S.C and Commercial sectionsAllocating capital to the
company's priorities and Keep the P&L in a green area along with implementing the strategic
expansion necessary for competing in such aggressive dynamic industry
Setting strategic vision of the
company growth via business development module in sales, marketing local and export with
full integration process between Supply chain, Manufactures and agriculture process to make
sure profitable P&L position among with strong brand building and quality competition strategy
via Identifying and implementing the tactics and Plans for the company growth opportunities in
the local and international markets
Location: MENA &GCCCompany Industry: FMCGJob Role: ManagementPosition: Regional
Manager Gulf Food Ind.(California Garden).One of Americana Group Co.Job
ResponsibilitySales and marketing manager for North Africa, GCC &LEVANT Area'sManaging
B2B business module between GFI & Gulfa companies from one side and each country
distributors from the other sideDeveloping California Garden, Americana, Bella and Mazraa
brand in the canned and bottled business as well as Gulfa water in water businessManaging
full strategic commercial activities (Sales, Marketing, co-packing and distribution with full P&L
Responsibilities on the tertiaries of responsibility.Ensure getting premium positioning and
value add positioning as well as fighter brand volume value achievement per market per
brandEnsure setting and getting the company objectives and goals from Branding, distribution
and profitability points of view
November 1999 - November 2005Position: Regional Sales &Marketing Manager Kuwait &
Saudi Arabia MarketsJob Responsibilities:Responsible for re-lunching Heinz brands in KSA.
Where the company needs to create the proper awareness and excessive distribution to1- Rebuild
Heinz Groceries products.2- Farley's baby food.3- Dieterba baby foodother
responsibilities within Heinz Africa & Middle East Company.Position: Heinz MENA Region
Medical Detailing JobResponsible for Medical Detailing and selling process for Baby food
Range including Farley's and Dieterba Range of Risks, Wet Baby Food and Cereals for all
Markets Pharmaceutical experiences
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