Manager of Marketing, Accounting and Business Development
Barakat Commercial Center
Total years of experience :14 years, 6 Months
Highlights:
• Successfully rented most of the Barakat Center’s commercial shops (from 20% to 90%).
• Significant contribution in developing the center with new marketing ideas and strategies.
• Accomplished and maintained a database of more than 400 commercial shops.
• Consistently maintained high customer satisfaction by maintaining excellent relations with them and resolving their queries/complaints on time.
Responsibilities:
Marketing Management
• Formulate and execute effective marketing and business development plans in line with the overall business strategy and direct the team towards achieving business objectives.
• Lead marketing efforts for leasing, develop leasing plans for new clients, negotiate contracts with prospective tenants and add to company revenue.
• Conduct market research and competitive analyses to stay on top of market trends and competitive offerings, accordingly develop promotional plans to enhance the revenue of the center.
Business Development
• Ensure proper tenant mix and zoning in the center in line with business strategy and market demand and focus on achieving desired footfall in the market.
• Oversee and manage leasing contracts, monitor the collection from tenants, and ensure appropriate implementation of contractual terms.
• Build and cultivate relationships with all existing tenants and clients to ensure continued and future business.
Finance & Accounting
• Supervise all accounting and financial affairs of the center including invoicing, refunds, purchasing, payment vouchers, payrolls, collection of account receivables, financial reporting, etc.
• Monitor and analyze accounting data, oversee the maintenance of accounting records, verify accounting heads assigned to transactions and ensure appropriate preparation of GL, trial balance and financial records.
• Audit the Center's accounts, assist in the external audit, and provide all necessary data for successful audit completion.
Team/People Management
• Develop and implement approved policies, procedures and systems across all functions in the center to ensure smooth coordination among internal departments to deliver positive customer and tenant experiences.
• Address/resolve complaints of tenants/clients and respond to their requests within the legal and contractual obligations.
Highlights:
• Successfully opened and managed two branches of a well-known establishment for a unique French pastry.
• Consistently maintained a high-level quality standard in the company.
• Cooperated with governmental campaigns through Creme de la creme.
Responsibilities:
• Oversaw daily business operations of the shop, monitored the workflow, and led the team to achieve business objectives.
• Identified market opportunities, developed business plans, and managed marketing activities to build brand awareness.
• Developed and implemented strategic business plans to promote the attainment of business goals; ensured that the company has adequate and suitable resources to complete all operations.
• Created and implemented winning sales and marketing strategies for company products, conducted research, and utilized current strategies to increase the company revenue and position the brand in the marketplace.
• Prepared a comprehensive company budget in coordination with Finance Head and performed periodic budget analyses to ensure compliance with the set budget.
• Built and maintained healthy business relations with customers/key accounts to ensure sales growth; conducted surveys for the customers’ opinions on the shop products offered and prices.
• Followed up personnel affairs in terms of employment contracts, followed up administrative files in terms of entitlements and leave, renewal of their identity and the issuance of visas.
• Reviewed the invoices received for the shop; ensured that the vendors and suppliers of the company are properly compensated and continue to meet the needs of the company.
• Liaised with govt. authorities for issuing different licenses of the shop.
• Established and managed overall business operations of the shop including developing strategic plans, controlling finance, building an effective management team, and maintaining a dialogue between the senior management team.
• Delegated responsibilities to team members including executives, supervised their work and provided guidance and motivation to drive maximum performance.
• Researched and analyzed industry, market, and competitors to make informed strategy decisions.
• Created initiatives to take advantage of market opportunities, reduced operational threats, prevented business risks and maximized core strengths.
• Ensured that company policies and legal guidelines are communicated all the way from the top down in the company and are followed at all times.
• Hired, trained and guided new team members on company processes and operations, monitored their performance, and motivated them to achieve pre-defined business objectives.
• Issued licenses of the shop from government authorities.
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