Ahmed Bashir

• Leading business development initiatives across the Western Region of Saudi Arabia, covering major cities including
Jeddah, Makkah, Madinah, and Yanbu.
• Building and maintaining strategic relationships with developers, consultants, contractors, and government entities to
promote EcoAllys lighting, lighting control, and solar PV solutions.
• Conducting client meetings, site visits, and product presentations to identify project requirements and provide tailored
technical and commercial proposals.
• Managing the complete sales cycle — from lead generation and qualification to quotation, negotiation, and project
handover.
• Collaborating with internal teams and suppliers to ensure accurate quotations, BOQs, and product specifications in line
with client expectations.
• Tracking market trends, competitor activities, and project opportunities within construction, infrastructure, and real
estate sectors.
• Preparing CRM reports, visit summaries, and follow-up notes to support pipeline visibility and management decisions.
• Representing EcoAlly at trade shows, exhibitions, and networking events such as The Big 5 Construct Qatar and Saudi
Arabia to enhance brand visibility and generate new business leads.

• Across Multan Region Pakistan, driving brand growth and market penetration.
• Developed and executed strategic sales plans to achieve revenue targets, ensuring consistent market share expansion and a strong brand presence.
• Built and nurtured relationships with key customers, including architects, contractors, distributors, and retail partners, to drive sales and ensure customer satisfaction.
• Led a team of sales representatives, providing guidance, training, and performance management to ensure high productivity and target achievement.
• Conducted regular market analysis to identify trends, customer needs, and competitor activities, adapting sales strategies to maintain a competitive edge.
• Oversaw the full sales cycle, from prospecting and lead generation to closing deals and ensuring after-sales service, while managing pricing strategies and negotiating terms.
• Played a key role in launching new products and ensuring smooth distribution across the region, coordinating with logistics and inventory management teams.
• Developed and maintained strong relationships with suppliers and vendors to ensure product availability and timely delivery to meet market demand.
• Monitored sales performance and provided regular reports to senior management, highlighting achievements, challenges, and recommendations for continuous improvement.

Responsible Business sustainable growth with innovation. (Country of Stay - KSA, Belgium, France, Italy, Germany, Switzerland)
• Managed and developed trade operations across multiple business units, including construction, transportation, limousine
services, vehicle maintenance workshops, and the exclusive distribution of the Belgian fashion brand River Woods in
Saudi Arabia.
• Drove the growth of the companys trade and distribution network by identifying new market opportunities and forging
partnerships with key suppliers, retailers, and service providers.
• Oversaw the import and export operations for construction materials, transportation vehicles, and fashion apparel,
ensuring efficient supply chain management and compliance with local regulations.
• Directed the expansion of the River Woods fashion brand in Saudi Arabia by establishing retail channels, negotiating
contracts with major department stores, and implementing marketing strategies to enhance brand visibility.
• Managed the procurement of high-quality construction and vehicle maintenance equipment, ensuring cost-effective
purchasing while maintaining the high standards of the companys operations.
• Developed pricing strategies for products and services across the business units, balancing competitive market conditions
with profitability objectives.
• Coordinated with internal teams to ensure smooth execution of trade logistics, from shipment planning to delivery, and
addressed any operational challenges to maintain high customer satisfaction.
• Worked closely with senior management to align trade strategies with overall business goals and contributed to the
expansion of the companys market presence in various sectors.
• Conducted regular market analysis to identify trends, competitor activities, and potential business opportunities, ensuring
the companys offerings remained competitive in the region.

Responsible for leading the recovery team for all front line recoveries including Litigatioin (Credit Cards, Personal Loans and
Revolving credit facility), Recovery, Litigation & Servcies, outsourced to Price Solution Pakistan Ltd. (PSPL), a wholly owned
subsidary of Standard Chartered.
• Responsible to manage all recovery related matters including major team support matters, calling, dealing and visiting to
chronicle customers and made them nicely to payback their liability, aligned with Recovery objectives.
• Follow the companys waiver policy but be stick with the business of company to ensure minimization of bad debts.
• Allocate the recovery portfolio and sometimes major accounts as per team members capabilities to meet the time value.
• Training of team members as per new policies to meet the companys standards.
• Manage Operational Risk with respect to both local and global regulators.

Additional charge given as Area Sales Manager for one year.
• Assess and sanction credit limits based on eligibility criteria set by Credit Policy.
• Processing of Personal Loan applications as per Product Program & Credit Policy.
• Ensure all system; legal & operational risks are covered.
• Summarize requests to be referred to higher authorities.
• To provide on-going feed back to initiation managers for process and policy improvement.
• Evaluation of customer credit worthiness.
• Ensure Turn-Around-Time is met.
• Identification of policy-related issues and formulating action plans to address them.
• Development & implementation of Verification Manual.
• Vital member of the integration & migration team

Devolving for SME asset and liability business (urban & agriculture), collection of small business products, implemtnation of
SME dedicated branch network. Region including 6 major cities country wide and each city has 6 sub-statioins recovery regarding
Micro Finance Project (Kissan Credit Card).
• Achieved an additional revenue of US$.400, 000 per month over and above budgeted target.
• Restructured seven SME Asset products and three Liability products with various industry focuses such as Textiles,
Agriculture, Pharmaceuticals and Generic urban based small businesses.
• Managed a Pan-Pakistan team of 50+ staff of Micro Finance Project.
• Quartly Reconciliation of Micro Finance Projects all financial

Operation Strategy
• Implementation of Collection Strategies all over the region and ensure cross check on Team Members:
• Find Suitable Recruitment as per Product:
• Make Internal Audit to avoid fraud Management:
• Keep Specific documentation (cash handling for overnight stay (Offshore), Maintain data of all customers

Internship program, Auto Collection Division

Analyzed financial information and prepare financial reports to determine or maintain record of assets, liabilities, profit and loss,
tax liability, or other financial activities within the organization.
• Prepared, examined, and analyzed accounting records, financial statements, and other financial reports to assess accuracy,
completeness, and conformance to reporting and procedural standards.
• Compute taxes owed and prepare tax returns, ensuring compliance with payment, reporting and other tax requirements.
• Analyze business operations, trends, costs, revenues, financial commitments, and obligations, to project future revenues
and expenses or to provide advice.