Business Development Manager
Computer Shop
Total years of experience :17 years, 10 Months
Computer Shop is one of the IT favorite retail stores in Egypt. Currently we have 18 IT stores in Cairo and different states covering most of Egypt and became # 3 retailer in Egypt in 2.5 years.
• As a promotion, I have been assigned to the Business Development and Marketing department.
• As a team leader, I was able to build and manage a team of 10 employees to prepare, coordinate and execute all marketing and business development plans and make sure that the strategy is communicated passionately to the organization and executed in the best practice.
• Developing and generating more than 50 new business opportunities.
• Managing the whole company profit and losses. Achieved a total turnover for the third year of more than 24M $ with net losses of .2M $ and 180% YoY growth in sales and 200% YoY growth in gross profit.
• Reduced the company losses on two phases:
* Phase 1: Reducing company losses (More than 1M $ in one year = 70% of company’s net losses) by working on new business opportunities with different multinationals, governmental and private sectors including vendors, distributors, banks and corporations to enhance the company profitability and co-marketing activities.
* Phase 2: Strategically developed the operations and Products departments (Including the 5 Ps) which led to a net profit of .5M $ for the fourth year of the company’s age. In addition, designed and implemented expenses control strategies that helped reducing the operational expenses by more than .6% of the total company net sales and total value of 120K $.
• Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
• Providing strategic marketing leadership and direction, ensuring marketing best practice is implemented.
• Setting sales targets and define strategy to achieve these targets and to follow the set strategy punctually.
• Managing the proposal development process and maintain the time-lines for the proposal teams.
• Updating job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Being 1st employee in Computer Shop and transforming the company from being an idea to a huge chain.
• Shaping the company profile and set the chain mission and vision.
• Choosing the decoration and sores visual merchandising plan that the products will be displayed in.
• Initiating relationship, in coordination with purchasing department, with all suppliers and vendors related to the IT and consumer electronics industries.
• Interviewing, hiring and training new employees for retail stores including sales people, store managers, help desk team and visual merchandising team.
• Opening 12 stores in 11 months in different 3 states with total space of 2400 m2 and total turnover of 4M $ for the first year.
• Setting, following up and monitoring stores targets and sales to achieve the breakeven point.
• Controlling and monitoring in-store stock to make sure of stock efficiency.
• Coordinating with purchasing, merchandising and marketing to make sure that we got products with the best benefits, get products that we need to sell and preparing for marketing campaigns.
• Identifying new stores opening opportunities.
• Ensuring thorough and up to date knowledge of the retail industry, including competitors, retail partner performance and consumer trends.
• Identifying opportunities through consumer insights to drive business performance.
• Participating in two different fairs (Cairo ICT 2010 and Cairo ACITEX 2010).
CompuMe Egypt is # 2 IT retailer in the Egyptian market.
• Initiating CRM department and design the proper hierarchy for the department to fulfill the company needs.
• Building a team consisted of 15 employees in 6 different branches responsible for the company’s image in front of our customers.
• Leading the customer strategy from a detailed understanding of both current and potential customers, ensuring a focus on long term direction.
• Reporting more than 25 report to the CEO based on SWAT analysis evaluating the company performance from the customer’s point of view after collecting customer’s reviews from different resources and form it in a report.
• Managing the Relationship Management team to build strong relationships with our customers, gaining a close understanding of their needs in order to increase revenue on a customer by customer basis.
• Developing and managing the contact strategy to best develop leads from new and existing customers
• Providing professional and effective services to all customers, to meet customer expectations, particularly in terms of Quality and Timeliness in line with departmental standards, procedures and guidelines.
• Working closely with the Retail Director to ensure that the activities of the Customer Relationship department and Internal Sales teams are integrated
• Internal Sales teams to be well briefed on current projects or issues with customers.
• Working with the Head of Services to develop service packs, promote and sell classroom training, identify business improvement services engagements, develop technical assistance services as an add-on to product support, and manage the pro-active marketing of this.
• Setting up the company's call center using hotline and managing the call center team as they were all including the call center supervisor reporting to me.
• Creating customer service programs and implementing it. (Customer loyalty program, Customer feedback form, Customers calls to check the feedback of the products).
• Managing RMA (Return Merchandise Authority) department and having deals with suppliers to get an income to the company through this service.
• Responsible for arranging warehouse daily work (Receiving, pricing, and distributing products to all branches).
• Contact suppliers and arrange delivery time for the products.
• Follow up returned products and ensure that the suppliers are collecting the overstock items.
• Responsible for stock balance in all branches and gathering all branches MRF to redistribute the stock upon to stock movement reports.
• Responsible for the annual stock take of the company.
• Responsible for selling the products that the company is importing from Europe and also marketing the Egyptian products in the European market.
• Initiating a relation with the customers and try to maintain it by fulfilling their needs and requirements.
• Arranging marketing material for the company to make a marketing campaign.
International Masters of Business Administration
• Specialization : Management Information System • Grades: First Year (2002 – 2003): Very Good. Second Year (2003 – 2004): Very Good. Third Year (2004 – 2005): Good. Fourth Year (2005 – 2006): Very Good. • G.P.A: Very Good. • Graduation project : Security framework for wireless networking • Graduation project grade: Excellent.
Grade : 88.2%
