Brand Manager
SCIB paints
Total years of experience :18 years, 6 Months
• Develop marketing researches & strategies for products line (exterior /interior emulsions) category./internal researches or through third parties TNS/LOGIC
• Reporting &monitoring sales figures as well as warehouses stocks and shortages
• Launch new products& coordinating the activities of various departments (finance, R&D and supply chain) with highly integrations with sales team.
• develop marketing and sales tools (pos, retail uplifting, displays)
• Promoting products category externally with press, media, customer outdoor and partners.
• Organize & coordinate PR (sponsorship, exhibitions, booths, trainings, …etc)
• Work with suppliers, advertising & research agencies to assess partnerships.
• Annual Budget planning.
• Dealing with marketing agencies(MEMAC Ogilvy/ Leo burnett /inhouse/impact bbdo /identity/ the brand union -south Africa Attract )
Achieved projects :
SCIB corporate identity renovations / - TV ads -Radio ads-outdoors campaigns -shops uplifting/ consumer & trade promotional campaign /launch Royale brand (rebranding for existing range )..etc
07/2007 -- Jan 2009 SCIB Paints
Marketing Specialist Cairo
• develop marketing and sales tools pos, retail uplifting and displays
• Promoting products category externally with press, media, customer outdoor and partners.
• Organize & coordinate events &PR (sponsorship, exhibitions, booths, painters meets etc)
• Work with suppliers, advertising & research agencies to assess partnerships.
• Monitoring competitor's activities.
Establish new outlets with expansion to the company's market share(Port-said)
Monitoring competitor’s activities.
Merchandise the product in outlets (negotiations, contracts, apply the firm's plans)
Achieve monthly target (dividing up to daily errands)
Prepare daily, weekly, monthly and quarterly reports
• Customer service as a summer training by Arab bank (Egypt, Cairo- 1999)
Current AUC Cairo • Professional Certificate in Marketing
• B.A. in Business Administration. Major Grade: Good