Ahmed El-Etriby

• Managed a high-value B2B portfolio across mining, quarrying, cement, and power sectors,
achieving +42% volume and +81% margin improvement versus the baseline through disciplined
portfolio management, pricing governance, and value-based selling.
• Led cross-functional development and execution of Key Account Plans and Quarterly Business
Reviews, strengthening customer engagement, improving retention, and unlocking new growth
opportunities through coordinated work with commercial, technical, supply chain, and finance
teams.
• Delivered a comprehensive strategic market plan for the Power and Cement sectors—covering
power generation, distribution, and transmission—translating market insights into actionable
commercial and marketing strategies. Generated +68% volume growth and +55% margin uplift in
the Power segment, delivered record performance in premium transformer oil categories, and
achieved an additional +50% uplift in both volume and margin in the Cement segment. Supported
by an insight-driven roadmap cascaded through capability-building sessions with B2B distributors.
• Appointed as the B2B Commercial Excellence Lead, embedding CE standards, Salesforce
discipline, and structured opportunity management to enhance conversion rates, margin delivery,
and overall sales effectiveness.
• Secured and subsequently restored a strategically important OEM partnership following
operational disruption, safeguarding long-term business continuity and creating pathways for
premium and specialty product introductions.
• Closed a breakthrough OEM deal after an extended pursuit by leveraging sustainability-driven
value propositions and technical differentiation to overcome competitive pricing pressures and
global supply agreement barriers.
• Re-established and renewed a long-term agreement with a major power solutions operator after
several years of inactivity, supported by strong technical delivery, service performance, and
cross-functional collaboration spanning prospecting, technical teams, supply chain, and credit
management.
• Penetrated a major ready-mix customer after years of attempt by aligning with global
sustainability initiatives, displacing a long-standing incumbent supplier, and delivering measurable
operational savings and significant CO₂ reduction.
• Contributed to a key regional supply initiative by conducting a comprehensive transformer oil
market study, developing cost-to-serve and pricing guidance, and aligning cross-country
workflows—resulting in improved cost competitiveness and enabling a scalable regional blending
model.
• Sustained and expanded a strategic mining partnership by protecting core product positions,
resolving critical technical issues, executing upsell pathways, and monetizing value-added services
such as filtration and laboratory testing. Reinforced customer retention through continuous
engagement and the development of an onsite laboratory as a long-term differentiator.

• Managed portfolio of 24 B2B accounts purchasing companys lubricant specialties generating
$2M worth of sales revenue
Leveraged commercial and technical offerings over competition dominating on new and partially
existing accounts and cultivating pipeline opportunities and market insights
• Increased sales revenue versus prior year by proactively negotiating and implementing price
changes with all customers leveraging total cost of ownership and technical savings throughout
the partnerships with key accounts
• Stewarded business objectives for assigned accounts and developed well-structured plans
ensuring sustainable growth
• Managed business disruption amid COVID-19 impact fulfilling customer needs in-line with
business strategy through continuous alignment with supply chain and customer service teams
• Led Egypt and MENA sales teams as part of EAME power users in adopting salesforce
• Conducted salesforce tailored trainings to sales teams ensuring smooth transition and unlocking
system features to help in accounts planning, opportunities pipeline management and leads
generation.

Played the role of Egypt hunter by generation leads quality, quantity and process expectations
• Conducted targeted market research identifying Egypt's industry demand and introduce/revamp
products generating a +$20M opportunities
• Generated, qualified and channeled business leads to streamline the selling process in line with
business strategies
• Led comprehensive studies generating unsolicited market insights defining company's
competitive landscape positioning which were timely communicated to stakeholders providing
market clarity and vision

• Led and supervised a team to support various operational activities as part of
supply chain including tank farm receipts and top/bottom loading
• Increased team productivity by implementing efficient work processes and
providing consistent leadership.
• Ensured smooth operations by managing daily tasks, resolving conflicts, and
maintaining open communication with staff.
• Streamlined workflow by identifying bottlenecks and developing solutions to
increase efficiency in daily operations.
• Monitored product quality and ensured that on-specification products such as
fuels are received and delivered.
• Managed high end value customers' expectations and follow up on customer care
projects engaging new initiatives and improvements to assure customer loyalty

• Supervised plant commissioning and operation to the newest technology in steel
industry
• Led a team of supervisors and technicians carrying out maintenance
plans/activities whilst ensuring minimum downtime.
• Enhanced equipment reliability by performing regular maintenance and
addressing potential issues proactively.
• Trained junior engineers on best practices for mechanical maintenance, fostering
a culture of continuous improvement.

• Collaborated with fellow teaching assistants to create a consistent and supportive
learning environment for students.
• Designed and implemented engaging classroom activities, resulting in higher
student interest and motivation.
• Assisted the lead teacher in developing comprehensive lesson plans tailored to
individual student needs and abilities.