Ahmed Gawish

• Leading strategic and operational management of all departments within FMCG Company, Foodco National Foodstuff, across GCC & MEA regions.
• Developing plans for SKU-based item structures, branding, and category management, ensuring alignment with business objectives.
• Leading recruitment efforts and fostered strong relationships with distributors to optimise market penetration and distribution channels.
• Directing GTMS (Go-To-Market Strategy) for GCC and export markets, enhancing market presence and revenue growth.
• Establishing robust offline and online marketing strategies to bolster brand visibility and engagement, driving sales performance.
• Collaborating closely with the R&D department to innovate and develop a product portfolio that aligns with market demands and consumer preferences.
• Strategically planning with suppliers, manufacturers, and 5PL service providers to streamline operations and ensure efficient supply chain management.
• Successfully acquired and strengthened brand identities for both Virginia and Sheherazade, enhancing brand equity and market competitiveness.
• Implementing initiatives to enhance brand recognition, market share, and customer loyalty, driving sustained business growth.
• Showing exceptional leadership and managerial skills in steering the company towards achieving key performance indicators and strategic objectives.

• Overseeing business operations, P&L management, strategy planning, marketing, client services, and sales administration.
• Produced and executed strategic objectives, ensuring alignment with business goals and driving successful implementation across Qatar, Oman, and Kuwait.
• Developed profit centre budget for operational and business development activities, achieving pre-planned sales and revenue targets.
• Devised yearly business strategies to attain revenue goals and foster profitable sell-through, focusing on sustainable growth and surpassing sales targets.
• Conducted monthly sales forecasting and competitive analysis to identify opportunities for expanding business reach and product categories.
• Implemented operational restructuring measures, including establishing new local offices and strategic partner alliances, which improved productivity.
• Recruited and trained high-performing teams, fostering a dynamic environment conducive to development and achieving business objectives.
• Restructured organizational functions into food and non-Foods segments, driving profitable growth in line with business requirements.
• Achieved a 17% budget surplus in FY 2020 and expanded sales through major projects in Frozen Food and Canned Food segments.
• Successfully revitalised brand image and market presence for Ajeeb Foods, contributing to a significant increase in business revenue from AED 67 million to AED 150 million within two years.

WORK EXPERIENCE --------------------------------------------------------------------- Responsibilities:  Providing an annual Sales Plan and providing quarterly updates, revisions and modifications to the Plan.  Define and manage the monthly and annual sales objectives for all of the sales personnel. Responsible to lead the Sales function Plan and implement sales strategies to enhance distribution availability and visibility of the principal company’s products. Effectively manage the trade. o Manage the sales planning, execution and review. o Setting up of systems and processes for Sales planning and analysis . o Aggressive achievement volume and value targets on a monthly, quarterly & yearly basis. o Develop and implement effective quarter plans with high degree of detail to translate yearly sales and market share objectives into achievable and measurable milestones. o To assign sales & distribution targets to the team to seek maximum market potential and to achieve the objectives set for the area. o Ensure proper availability, visibility & freshness of products at the outlets through the S&D team. o To evaluate & review the performance of the Sales Team and develop them with appropriate training. o Effectively manage the channel partners - Modern Trade and Traditional Trade. o To work closely with key customers and large chains for the shelf space, trade promotions, listing, special deals. o Monitoring the down trade segment van sales team to make sure for coverage and distributions. o To ensure on time delivery of goods by maintaining a perfect coordination between Sales and Logistics functions. o Review overall performance with key accounts on a quarterly basis, provide feedback . o Doing and negotiating annual BDAs with key accounts.  Knowledge of market and industry trends, competitors, and leading customer strategies.

Responsibilities:

• Develop all the business plans and strategies .
• Build a strong position for brands in the market/country
• Coordinate with the Marketing Manager in development & execution of marketing plans & activities
• Appoint and evaluate the distributor in each market/ country
• Develop, Apply and monitor the export and distribution budgets in relation to targeted profits, market share and overall directions.
• Work in coordination with the agent sales manager in stimulating interest in & support of products among the sales force, ensure & elaborate monthly sales forecasting and supervise proper preparation of monthly, quarterly & annual reports & budget revisions
• Supervise price management (consumer price, trade margins, cost/ price analysis), as well as investigate cost reduction measures to enhance product performance
• Achieve best positioning for different products to maintain most profitable product mix
• Supervise the planning of the promotional activities in coordination with both the Marketing and Sales Managers to increase the company’s sales and support the company products’ position in the market
• Participate in defining the sales channels, targeted customers, coverage objective, and the sales mix in each market/country in coordination with the distributor’ Sales Manager to ensure effective distribution
• Establish a positive and constructive business relationship with the agent/distributor in each market/country to achieve company strategies

 Assigned country wide responsibility of Americana Meat, Americana Cake, Americana Cheese and Pride Cheese brands for all categories including key accounts, B class and C class.
 led a team comprising of 3 unit sales manager, 3 sales supervisors, 2 brand officers 17 salesmen and 12 merchandisers both mobile and stationary.
 registered a 70% growth across brand portfolio compared to 2004 figures for all brands.
Responsibilities:
 Overseeing all operations, business development, procedure formulation, profit maximization and meeting strategic objectives, decreasing logistics and supply chain associated overheads.
 Identifying and developing opportunities in new areas, streamlining work area, initiating procedures to minimize inventory wastage and ensuing losses in addition to aligning company goals with current, future business needs and contributing to critical assignment decisions as needed.
 Playing an integral role in hiring, training, mentoring, providing continuous feedback and ensuring
that same process takes place between rest of the team and assisting in achieving stated client-oriented revenue goals for each production unit managed.
 Performing feasibility, P&L and breakeven analysis, ascertaining target markets and formulating corporate vision, mission and communication vehicles in addition to spearheading integrated marketing efforts and implementing various sales, marketing and budgetary strategies across interdisciplinary teams.
 Maintaining smooth vendor relations, evaluating media direction, coordinating with agencies during campaigns and conducting post campaign reviews to rectify bottlenecks.
 Augmenting BTL activities across all sectors encompassing the activities of key accounts and down trade.

SADS Riyadh, Saudi Arabia
Regional Sales Manager
(Progress, Promel & S26) milk powder &Disposable Medical & syringes...........)
The company is one of the major agents for Wyeth Nutrition & Wyeth Pharmaceuticals. Joined as a Key Account Manager in April 01 and rose up the hierarchy till assuming current position of Regional Manager -.
Responsibilities:
 Activated marketplace initiatives and promotions to aid brand development and maximize brand performance across major accounts in Riyadh.
 Educated customers regarding product attributes and ascertained market needs to provide right products at the right time.
 Maximized sales opportunities across existing client portfolio, liaised with intermediaries and formulated strategic account plans in order to create sales proposals yielding profitable account development and growth.
 Implemented, monitored and reported on performance achieved against targets envisaged in the sales plan and devised strategies to maximize performance.
 Managed key customer accounts and negotiated customer agreements that met set targets while successfully delivering against the customers expectations.
 Boosted volume and revenue in key assigned accounts by utilizing innovative selling strategies and initiated exciting promotional incentives for wholesalers.
 Analyzed business trends to formulate business growth strategy, researched market structure and distribution methods of major accounts to identify key areas of improvement.
 Amassed robust experience across markets in KSA within hypermarkets, wholesalers, B&C class and

In charge of key Edita brands such as Molto and Beak Rolls.
Responsibilities :
• Built and developed intimate relationships across key accounts through constant monitoring of solutions to grow and support the business.
• Planned and implemented overall strategy involving major accounts within the product range and created avenues for development of potential key accounts.
• Developed sales and marketing programs, established volume levels, sales account plans, formulated market strategies and initiated new account formation.
• Maintained direct contact with clients, negotiated terms of sales, coordinated logistics and economics of supply and resolved service issues if any.
• Evolved strategies, aims and objectives, set territory specific targets across different product lines and worked on methods to achieve the same in a cost effective manner.
• Delivered sales and account growth, serviced all aspects of the sales plan across designated key accounts and business prospects.
• Kept records of collection and status of accounts up to date, received payments and posted respective amounts to customer’s account and negotiated credit extensions when necessary.
• Resolved conflicts and mitigated complaints, settling disputes and grievances among customers to ensure smooth operational relationships.

In charge of the companys Egypt operations. Rose steadily from being a Direct Sales Salesman in Jan 98 to a Key Account Sales Supervisor in a years time.
Responsibilities :
• Prioritized sales activities and customer prospect contact towards achieving agreed business aims, including costs and sales productivity.
• Marshaled personal business portfolio, territory and business according to an agreed market development strategy.
• Utilized customer and prospect contact tools and updated relevant information held in these systems periodically in addition to executing local marketing activities to agreed budgets and timescales.
• Integrated personal sales efforts with other organized marketing activities like product launches, promotions, advertising and exhibitions..
• Responded to sales enquiries, monitored market trends and facilitated the development of profitable business and sustainable relationships.
• Attended external customer meetings and performed comprehensive marketing activities to aid business development.