Regional Manager - Business Development, Marketing, Strategy
UL
مجموع سنوات الخبرة :17 years, 5 أشهر
• Reported directly to the Vice President of MENA
• General Manager responsibilities for UAE and Qatar and part of the senior management team that steers the region
• Heading operations, new business initiatives, strategy and Government affairs Service (product testing, training, advisory and inspections services) leadership from introduction through maintenance to sales teams
• Successfully launched 6 new service lines resulting in USD5M pipeline and USD1M revenue
• Consolidated operations in the Middle East after 2 acquisitions including setting up 2 labs to rationalize number of legal entities resulting in reduced OPEX by 40%
• Managed UL’s entire government contracts portfolio including building relationships with various government officials including signing 15 MOU’s to increase UL government services revenue including presenting and participating in steering committees
• Launched UL’s global CSR initiative and got UAE federal endorsement on implementing the program
• Setup UL’s entities in Abu Dhabi, Kuwait and Qatar
• Analyzing market threats, tendencies, competitors and the available resources.
• Developing key account strategies within assigned business units, creating opportunities for establishing company identity, developing potential key accounts and maintaining efficient business relations with new accounts
• Defining, developing and driving initiatives that contribute to the Enterprise Value
• Introduction of new services and methods of outreach that drive stakeholder engagement to drive the business growth.
Regional Manager - Middle East & Africa 2011 - Present
Underwriters Laboratories Inc. Dubai, UAE
• Reported directly to the Vice President of Emerging Markets
• Cofounded the Middle East & Africa business and established the Dubai office
• Managed team of business managers in 11 industry verticals and 5 different units as well as sales, marketing, government affairs, acquisitions, finance and corporate strategy
• Grew sales 350% in the first 2 years by introducing business development initiatives such as participation in technical forums, training and committees
• Developed and implemented long /short term plans and strategies to ensure continued business growth for UL in the Middle East Region.
• Chair person in several boards including the Mergers & acquisitions, Corporate social responsibility, Government affairs, legal and marketing and brand image
• Responsible for Revenue growth of all UL Industry verticals and Business Units. Clear deliverables in terms of meeting order booking targets of $20M
• Managed UL Customer base in the region and expand new customer base
• Liaised with Government bodies, Regulatory Agencies, Industry Bodies/Institutions
• Identified agents and channel partners throughout the region to boost sales
Manager-Technical services 2009 - 2011
Exova Middle East Dubai, UAE
• Managed technical division including inspections, technical assessments and certifying contractor of fire protection products including firestopping, active systems (mechanical and electrical), HVAC, and passive products
• Worked with both public and private sectors including a 10 year technical support contract with Dubai Civil Defense
• Setup Exova's new branch in Kuwait by identifying a sponsor and lead the business setup
• Looked over operational, financial and development aspects for the MENA region (GCC, North Africa and Levant)
• Recruited, trained and managed Technical engineering team
• Directly contacted international accredited laboratories and third party certification bodies
• Proactively implemented continuous improvement plans and quality management and efficiency schemes including reducing technical reporting turnaround from 3 weeks to five days.
Business Development Manager March 2009 - November 2009
Exova Warringtonfire Saudi Arabia
• Created development strategies with regional management team to grow market coverage to 14 countries within the region.
• Actively supported the strategic development of the company by identifying areas in which the divisions can improve or where new opportunities can be exploited to meet its short and long term objective in all areas of the business
• Created the sales and marketing plan for the company as well as feasibility studies for consideration of new markets
• Developed corporate prequalification, website, brochures as well as responding to any business related inquiry through the corporate website
• Represented the group in exhibitions and sales pitches securing millions of Dirhams worth of projects
• Developed annual Marketing plans including contacting journals & exhibitions
• Headed the Arabic rebranding launch in Arabic, including road show and press releases.
Fire Safety Consultant September 2007 - February 2009
Bodycote Warringtonfire Consulting Abu Dhabi, UAE
• Project Manager of Fire safety consulting projects
• Prepared fee quotation and contracts
• Reviewed plans and produced fire strategy reports as per the NFPA, BS IBC and local codes.
• Negotiated statutory approval for complex and innovative designs.
• Reviewed MEP (Fire protection) drawings and smoke control design whilst recommending value engineering solutions and environment sustainable recommendations.
Engineering Trainee 2006
Schlumberger's Westerngeco UAE
• Worked in JAFZA's support base in the engineering and maintenance department, used design background in assisting design of PCV.
• Went to Sila Base and been introduced to various processes of oil and gas industry especially seismic exploration.
• Familiar with general work plan of the oil field industry
2003 - 2007 American University of Sharjah Sharjah, U.A.E. Bachelor of Science in Mechanical Engineering