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Ahmed Eldeeb, Marketing & Business development Consultant

Ahmed Eldeeb

Marketing & Business development Consultant·GRConnect Online hotels booking portal. www.grnconnect.com

Egypt

Master's degree, Strategic Marketing Management

Work experience

Total years of experience: 18 years, 7 months

Marketing & Business development Consultant

May 2018 - Present

GRConnect Online hotels booking portal. www.grnconnect.com

Cairo, Egypt

May 2018 - Present

Main Job Responsibilities:
1. Managing online and offline marketing strategy of a multinational
booking portal (B2B ). Starting it up in Egypt and introducing it to
the MKT.
2. Implement the go to market strategy for 3 main markets (Egypt, Saudi
Arabia and Libya) partnering with many tourism companies.
3. Partnering with B2C portals on a white label bases. Supporting them
on the operation level and marketing advice.
4. Managing online marketing strategy and digital activities.( Websites
building with programmers, APIs connecting, Social media
campaigns)
5. Deliver training, partnership meetings, corporate deals.
6. Evaluate ROI and assess campaigns performance.
7. Managing marketing team and work closely with sales and operation
team.

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Portfolio Manager

June 2016 - May 2018

ADG Healthcare

Egypt

June 2016 - May 2018

1. Managing marketing strategy of the assigned portfolio (ImmuGuard, OmegaFit500, Dulcada, Omegafit1000, Calcichelate & Dulfer ) through a team of 3 Ass. Product managers.
2. Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
3. Measure and monitor performance of all marketing campaigns, and assess against goals (ROI and KPIs)
4. Initiate the IC & DO pedia program.
5. Deliver trainings, symposia, standalones and conference talks.
6. Managing online marketing strategy and digital activities.
7. SFO and promotional grid management through 3 lines.

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Pharmacy Channel Manager

August 2015 - June 2016

Sandoz

Cairo, Egypt

August 2015 - June 2016

1. Managing Commercial Trade Channels and trade marketing strategy through a team of 30 pharmacy Reps and key accounts specialists.
2. Launching pharmacy business unit of Sandoz, Responsible for a leading generic products ( Curam, Sinuc, Diclac and Antopral ) of annually target 14 MIO dollars .
3. Introduce shopper and consumer marketing concept for Dicalc Gel through pharmacy channel.
4. Build The DVR Concept (Distribution, Visibility & recommendation) through trade activities and promotion within the pharmacy channels (standalone & chain pharmacies- 4500 pharmacies)

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Key Accounts Manager

March 2015 - August 2015

GSK Consumer Health JV with Novartis OTC Egyp

March 2015 - August 2015

Managing key customers and chain pharmacies through trade
marketing activities for a leading brands (Panadol, Sensodyne and
Voltaren

Job role:
Sales

Customer service & Key Accounts Manager

August 2011 - March 2015

Novartis

Egypt

August 2011 - March 2015

1. Maintains CS strategy as sales generating function considering overall
company objectives. Participates in sales and marketing functions that
impacts CS such as periodic strategic and operation meetings, trade
display and promotion.
2. Leading team of 7 Key account executives, responsible of handling key
customers (Key Pharmacies, Distributors’ channels and implement
trade marketing campaigns, all Egypt.
3. Manage distribution strategy by conducting monthly (To Market) sales
plan.
4. Responsible for Monitoring, Adjusting and reporting SIT of NOTC brands
SKUs in all Distributors as well as keeping total SIT healthy.
5. Develop and maintain NOTC customer service level for external and
internal customers (cross functions cooperation of sales, Marketing
and Supply).
6. Continuous market and sales analysis to manage contribution of each brand
and sales mix.Putting guide lines to (pricing) trade offers and
commercial deals.
7. Coordinate with finance staff in commercial financial issue ( free goods,
Bonus, Claims and account’s Credit

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Trade Marketing Coordinator

January 2011 - July 2011

Novartis

Cairo, Egypt

January 2011 - July 2011

OTC,
1. Manage sales In and trade channel (distributors and key pharmacies).
2. POSM and customized campaigns.
3. Sales and market data analysis (IMS, Distributor’s data).
4. Adjust Stock In Trade.
5. Managing and updating sales and Stock situation.
6. Coordinate with Category managers to implement new launches
strategy, motivational programs and pricing strategy.
7. Assist national sales manager in territory allocation and sales force
optimization.

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Medical Representative

November 2008 - December 2010

Novartis

Egypt

November 2008 - December 2010

OTC Egypt,
1. Achieving 125% VS target 2009.(4th Best Achiever 2009)
2. Reporting commercial offers feedback of competitors directly to NCH
national sales manager.
3. NCH newsletter.
4. Achieving 104% YTD 2010 VS target with 29% Growth VS last year. and
market share per product: (Lamisil=23%, Otrivin=74%, Voltaren=20%,
Excedrin=4.36%, spasmo-canulase=35%

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

product specialist

October 2007 - September 2008

October 2007 - September 2008

Bio_egypt Company specialized in plastic surgery and Cosmo-
dermatology market.

Job role:
Sales

Education

ESLSCA

March 2013

March 2013

Master's degree, Strategic Marketing Management

France

:

Cairo University

July 2007

July 2007

Bachelor's degree, Pharmaceutical and Biological Sciences

Egypt

Skills

Trade Marketing
Expert
Trade Marketing
Expert
Rational Portfolio Manager
Expert
Rational Portfolio Manager
Expert
Modern Trade
Expert
Modern Trade
Expert
Key Account Management
Expert
Key Account Management
Expert
Demand Forecasting
Expert
Demand Forecasting
Expert
MARKETING
Expert
MARKETING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MEETING FACILITATION
Expert
MEETING FACILITATION
Expert
SALES
Expert
SALES
Expert
STRATEGIC
Expert
STRATEGIC
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
NEWSLETTERS
Expert
NEWSLETTERS
Expert
ONLINE MARKETING
Expert
ONLINE MARKETING
Expert
PROMOTIONAL MATERIALS
Expert
PROMOTIONAL MATERIALS
Expert
REPORTS
Expert
REPORTS
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Rational Portfolio Manager
Expert
Rational Portfolio Manager
Expert
Modern Trade
Expert
Modern Trade
Expert
Key Account Management
Expert
Key Account Management
Expert
Demand Forecasting
Expert
Demand Forecasting
Expert

Languages

Arabic
Expert
English
Expert

Memberships

Marketing Club Leaders

Regional Marketing insights and updates

February 2015