أحمد الديب

Marketing & Business development Consultant·GRConnect Online hotels booking portal. www.grnconnect.com

مصر

ماجستير, Strategic Marketing Management

الخبرة العملية

مجموع سنوات الخبرة: 18 سنوات, 7 أشهر

Marketing & Business development Consultant

مايو 2018 - حتى الآن

GRConnect Online hotels booking portal. www.grnconnect.com

القاهرة، مصر

مايو 2018 - حتى الآن

Main Job Responsibilities:
1. Managing online and offline marketing strategy of a multinational
booking portal (B2B ). Starting it up in Egypt and introducing it to
the MKT.
2. Implement the go to market strategy for 3 main markets (Egypt, Saudi
Arabia and Libya) partnering with many tourism companies.
3. Partnering with B2C portals on a white label bases. Supporting them
on the operation level and marketing advice.
4. Managing online marketing strategy and digital activities.( Websites
building with programmers, APIs connecting, Social media
campaigns)
5. Deliver training, partnership meetings, corporate deals.
6. Evaluate ROI and assess campaigns performance.
7. Managing marketing team and work closely with sales and operation
team.

مجال الشركة:: الضيافة والسكن
الدور الوظيفي:: التسويق والعلاقات العامة

Portfolio Manager

يونيو 2016 - مايو 2018

ADG Healthcare

مصر

يونيو 2016 - مايو 2018

1. Managing marketing strategy of the assigned portfolio (ImmuGuard, OmegaFit500, Dulcada, Omegafit1000, Calcichelate & Dulfer ) through a team of 3 Ass. Product managers.
2. Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
3. Measure and monitor performance of all marketing campaigns, and assess against goals (ROI and KPIs)
4. Initiate the IC & DO pedia program.
5. Deliver trainings, symposia, standalones and conference talks.
6. Managing online marketing strategy and digital activities.
7. SFO and promotional grid management through 3 lines.

مجال الشركة:: صناعة الدواء
الدور الوظيفي:: التسويق والعلاقات العامة

Pharmacy Channel Manager

أغسطس 2015 - يونيو 2016

Sandoz

القاهرة، مصر

أغسطس 2015 - يونيو 2016

1. Managing Commercial Trade Channels and trade marketing strategy through a team of 30 pharmacy Reps and key accounts specialists.
2. Launching pharmacy business unit of Sandoz, Responsible for a leading generic products ( Curam, Sinuc, Diclac and Antopral ) of annually target 14 MIO dollars .
3. Introduce shopper and consumer marketing concept for Dicalc Gel through pharmacy channel.
4. Build The DVR Concept (Distribution, Visibility & recommendation) through trade activities and promotion within the pharmacy channels (standalone & chain pharmacies- 4500 pharmacies)

مجال الشركة:: صناعة الدواء
الدور الوظيفي:: التسويق والعلاقات العامة

Key Accounts Manager

مارس 2015 - أغسطس 2015

GSK Consumer Health JV with Novartis OTC Egyp

مارس 2015 - أغسطس 2015

Managing key customers and chain pharmacies through trade
marketing activities for a leading brands (Panadol, Sensodyne and
Voltaren

الدور الوظيفي:: المبيعات

Customer service & Key Accounts Manager

أغسطس 2011 - مارس 2015

Novartis

مصر

أغسطس 2011 - مارس 2015

1. Maintains CS strategy as sales generating function considering overall
company objectives. Participates in sales and marketing functions that
impacts CS such as periodic strategic and operation meetings, trade
display and promotion.
2. Leading team of 7 Key account executives, responsible of handling key
customers (Key Pharmacies, Distributors’ channels and implement
trade marketing campaigns, all Egypt.
3. Manage distribution strategy by conducting monthly (To Market) sales
plan.
4. Responsible for Monitoring, Adjusting and reporting SIT of NOTC brands
SKUs in all Distributors as well as keeping total SIT healthy.
5. Develop and maintain NOTC customer service level for external and
internal customers (cross functions cooperation of sales, Marketing
and Supply).
6. Continuous market and sales analysis to manage contribution of each brand
and sales mix.Putting guide lines to (pricing) trade offers and
commercial deals.
7. Coordinate with finance staff in commercial financial issue ( free goods,
Bonus, Claims and account’s Credit

مجال الشركة:: صناعة الدواء
الدور الوظيفي:: المبيعات

Trade Marketing Coordinator

يناير 2011 - يوليو 2011

Novartis

القاهرة، مصر

يناير 2011 - يوليو 2011

OTC,
1. Manage sales In and trade channel (distributors and key pharmacies).
2. POSM and customized campaigns.
3. Sales and market data analysis (IMS, Distributor’s data).
4. Adjust Stock In Trade.
5. Managing and updating sales and Stock situation.
6. Coordinate with Category managers to implement new launches
strategy, motivational programs and pricing strategy.
7. Assist national sales manager in territory allocation and sales force
optimization.

مجال الشركة:: صناعة الدواء
الدور الوظيفي:: التسويق والعلاقات العامة

Medical Representative

نوفمبر 2008 - ديسمبر 2010

Novartis

مصر

نوفمبر 2008 - ديسمبر 2010

OTC Egypt,
1. Achieving 125% VS target 2009.(4th Best Achiever 2009)
2. Reporting commercial offers feedback of competitors directly to NCH
national sales manager.
3. NCH newsletter.
4. Achieving 104% YTD 2010 VS target with 29% Growth VS last year. and
market share per product: (Lamisil=23%, Otrivin=74%, Voltaren=20%,
Excedrin=4.36%, spasmo-canulase=35%

مجال الشركة:: صناعة الدواء
الدور الوظيفي:: المبيعات

product specialist

أكتوبر 2007 - سبتمبر 2008

Bio_egypt Company specialized in plastic surgery and Cosmo-
dermatology market.

الدور الوظيفي:: المبيعات

التعليم

ESLSCA

مارس 2013

ماجستير، Strategic Marketing Management

فرنسا

Cairo University

يوليو 2007

بكالوريوس، Pharmaceutical and Biological Sciences

مصر

Skills

Trade Marketing

Expert

Trade Marketing

Expert

Rational Portfolio Manager

Expert

Rational Portfolio Manager

Expert

Modern Trade

Expert

Modern Trade

Expert

Key Account Management

Expert

Key Account Management

Expert

Demand Forecasting

Expert

Demand Forecasting

Expert

MARKETING

Expert

MARKETING

Expert

MANAGEMENT

Expert

MANAGEMENT

Expert

MEETING FACILITATION

Expert

MEETING FACILITATION

Expert

SALES

Expert

SALES

Expert

STRATEGIC

Expert

STRATEGIC

Expert

MARKET PLANNING

Expert

MARKET PLANNING

Expert

NEWSLETTERS

Expert

NEWSLETTERS

Expert

ONLINE MARKETING

Expert

ONLINE MARKETING

Expert

PROMOTIONAL MATERIALS

Expert

PROMOTIONAL MATERIALS

Expert

REPORTS

Expert

REPORTS

Expert

Trade Marketing

Expert

Trade Marketing

Expert

Rational Portfolio Manager

Expert

Rational Portfolio Manager

Expert

Modern Trade

Expert

Modern Trade

Expert

Key Account Management

Expert

Key Account Management

Expert

Demand Forecasting

Expert

Demand Forecasting

Expert

اللغات

العربية

المستوى: متمرّس

الانجليزية

المستوى: متمرّس

العضويات

Marketing Club Leaders

Regional Marketing insights and updates

February 2015

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أحمد الديب

مشاركة سيرتي الذاتية

الخبرة العملية

Marketing & Business development Consultant

Portfolio Manager

Pharmacy Channel Manager

Key Accounts Manager

Customer service & Key Accounts Manager

Trade Marketing Coordinator

Medical Representative

product specialist

التعليم

ESLSCA

Cairo University

Skills

اللغات

العضويات

Marketing Club Leaders