SENIOR MARKETING SPECIALIST ACTING AS MARKETING MANAGER
KHATER SPORTS GROUP
Total years of experience :17 years, 0 Months
Developed marketing programs to reach several of business-to-business clients. Used an integrated approach to delivering corporate image for prospective clients.
Selected Accomplishments:
Developed and launched integrated, multi-channel print, catalog, the web and direct marketing campaigns that propelled sales from EGP 60 Million (2015) to a projected EGP 100 Million by 2016 year-end.
Provide comprehensive market study which saved company to proceed unresolved partnership.
Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool.
Wrote catalogs, brochures, and sales training that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
Produced sales kit that demonstrated complex products for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Leveraged strengths in cost-effective marketing management and vendor negotiations to end the year an average of 15% under-budget (without compromising business growth goals).
Managed all corporate marketing and communications functions overseeing an EGP 15 Million budget and 6-member team Direct Brand Management, Public Relations, Media Relations, Corporate Positioning, Product Launches, Advertising, Sales Collateral, and Events & Tradeshow Marketing.
Selected Accomplishments:
Established new social media team including Content Developers, SEO Specialists, and Media Technicians that grew company’s web presence brand awareness by 34%.
Created strategic marketing plan to change the emphasis of company marketing messages resulting in an uplift of sales by 25%.
Recruited, hired, and trained over 20 marketing and sales specialists, improving overall sales targets by 24%.
Directed launch of new residential and touristic compounds, with total revenue of EGP 1.19 Billion.
Instigated marketing campaign to attract 1000 new customers in the time period of one month, on a shoestring budget.
Developing a marketing strategy aligned with the brand strategy while focusing on showrooms, Display, and Promotion, and Price.
Selected Accomplishments:
Control and monitoring products availability and sales performance by providing analysis of category sales versus space occupied performance and establishing standard footages for all Food & Non-Food categories.
Loss reduction through bundling a slow-moving categories to decrease loss from 30% to 8%, Record and evaluate promotion performance.
Advanced through a series of promotions, culminating in oversight of marketing team. Created concept of promotion magazine each 15 days, through direct mail campaigns and printed materials. Which growth sales average of 18% in July 2010 compared to various months.
Grew corporate sales, increasing revenue by EGP.510M in 2009 and grow profit margin to 6% despite the economic recession.
Led market launch of the new brand. Identified opportunities, researched new product possibilities, collaborated with the business development team and created campaigns generating EGP 100M in annual sales.
Organized two brand exposure events that were widely attended by the media which affected in brand awareness, positioning and selling 6 months forecasted in the first quarter.
Assist developing marketing plans with Sony Japan, Craft KSA, and Haier China marketing team which implementing for high-end profit results in 6% by the end of 2009 compared to 2007.