Advertising Operations Executive
Almasry Alyoum media corporation
Total years of experience :12 years, 3 Months
• Delivery - Ensuring full delivery of online advertising campaigns.
• Campaign Management, Ad Trafficking, Ad-serving with DoubleClick for publishers (DFP)
• Manage inventory, for the publisher.
• Coordinating with the sales team for better delivery of the campaign and Media Buying / Planning.
• Handling all types of Campaigns like CPL, CPM and CPC
• Implementation and optimisation of digital display campaign bookings.
• Developed brand strategy and statistics systems. Provide creative specifications to clients, agencies and the sales team.
• Advising new businesses on formation of corporations and business structures
• Solving all the queries and ad serving issues.
• Monitored ad campaign status, ensured campaign delivers according to contract.
• Monitoring the advertisements on other websites
• Coordinating Billing activities for reporting requests/discrepancies with the finance department
• Reporting, Providing reporting and analysis to both internal sales and marketing team.
• Reporting performance to the sales team and when required to direct clients and agencies.
• Forecast and optimise delivery levels for campaigns.
• Escalation of issues to management or sales team in a timely and relevant manner
• Finding the methods to create good ideas to improve the website
• Well knowledge of (Google Analytics - Effective measure - Google AdSens - DoubleClick for publishers - Ad Exchange)
Receiving the booking orders and the creative material from agencies or the client directly
- Check the banners specs
- Launching advertising campaigns using Google DFP ad server/Open X
- Working closely with financial department
- Monitoring the campaign status, ensuring campaign delivers according to the client request
- Handling all advertiser objections
- Delivering full statistics report for the advertising banners campaign
- Legal view
- Media watching
- Website Analytics using Google Analytics, Effective Measure and Nielsen
- Adsense account
- Bee account
- Adzouk account
Online advertisements:
- Add commercial ads And Video Ad (open x ad server, Google DFP ad server)
- Coordinate the booking process with the advertising agency
- Handle the marketing department required and flow up with the partners
- Delivering full statistics report for the advertising banners campaign
- Legal and editorial view
- Competition analysis studies
Responsible for implementation of strategies to increase efficiencies, profitability, maintain quality and ensure continuous improvements. Directly responsible for account management, maintaining level of service, customer management, retention and business development. Team leader and developer of customer advocacy program for optimization of customer experience.
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