أحمد فراج

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Managing & directing MENA countries and contracted principals to achieve planned budgets considering P&L and financial statements
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Led Strategic portfolio management program.
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Set an optimizing growth strategic plans to improve company profitability.
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Organized commercial, medical, distributions functions to fit company strategy.
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Set critical success factors and KPIs to monitor company progress ensuring business success.
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Leading Sales & Marketing business improving performance & developing people and processes to achieve planned goals, improves profitably, and cashflow.
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Leading business support functions departments ensuring commercial excellence and optimized growth

Setting company strategy with growth goals. Responsible for enhancement ofcompany commercial performance and excellence launch planning.
Managing business plans, control budgets, and responsible for P&L
Improve departments efficiency and achievement

Responsible for all institutional business in Egypt and head of key account management.
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Commercial Learning

Managing Oncology, Hematology & CNS Lines
Selling Skills Trainer

National sales Manager, Bayer Pharmaceuticals Libya;
Responsible for all business units
"Oncology, CNS, Cardiovascular, Anti-Infectives, WHC"

Sales Manager, ophthalmology line,
Bauer Pharmaceuticals, Egypt

Highlights :
Managing 3 team leaders
• Successfully Led the launch of Fosavance, Invanz, Cancidas & Noxafil in the Libyan Market.
• Efficiently setting a launch strategy for Anti-Infective product mix leading to introduction of all products in tender list in the year 2013.
• Instrumental in setting a business plan for Arcoxia which replicates directly +165% sales growth in the year 2010 along with every year double sales growth till 2013
• Played a pivotal role in setting a strategy for Fosamax and osteoporosis market in Libya which led Fosamax to be the market leader.
• Successfully chosen as a Change Agent for Libya in DNA Project in the year 2010.

Key Responsibilities :
• Steering the Bone and Anti-Infective team for seamless functioning of activities leading to optimal growth chart of the organization.
• Forecasting the preparation of annual budgets to achieve the company volume, profit and spending objectives in line with appropriate policies and standards.
• Responsible for strategic planning and activities planning, thus evaluating customer feedback to suggest modifications and incorporating the same in business strategy, effecting high levels of sales and achievement of company objectives.
• Delivering exceptional customer service and proactively developing customer relations through soliciting feedback and addressing/ resolving customer complaints.
• Fostering effective channels of communication with MSD and its agent in Libya with a view to ensure adequate penetration, market share, growth and performance.
• Conducting regular follow-ups of agent orders, sales and various other activities to chart out short and long term strategic objectives with corresponding milestones.
• Keeping abreast of new developments, changes in policies/procedures to enhance the quality of customer service provided.
• Researching current/future market trends to assure proper work flow in the organization and guarantee adherence to established standards and appropriate procedures.

Highlights :
• Efficiently recruited and rewarded in managing one of the best three project that lead to differentiation of SP by Levant Region.
• Successfully achieved above 100% and 111% of Eastern region sales plan in the year 2007, 2008 and 2009 respectively.
• Efficiently accomplished +60% sales growth, 73% sales growth and +30% sales growth vs. prior in the year 2007, 2008 and 2009 respectively.
• Proficiently rewarded as the best achiever of Schering-Plough medical representatives in Libya by SP agent in Libya during the year 2008.
• Played a key role in designing a project to improve sales vs. competitors, thus actively contributed in launching Nasonex in the year 2008.
• Professionally selected as a member of Diclofinac branding committee in Novartis Egypt during the year 2006.
• Played a crucial role in designing a pharmacy poster to augment Catafast sales in the year 2006.

Key Responsibilities :
• Directed, monitored and evaluated overall activities of the sales team, created a customized follow up systems, oversaw their performance and motivated them to accomplish sales targets.
• Gained extensive experience in areas of pharmaceutical product selling to accredited hospitals, clinics and medical practitioners in the assigned region.
• Proffered various campaign ideas and suggestions to develop sales, thus ensured that top line sales goals and bottom line profit goals are met.
• Kept a track of agent sales and various other activities in the Eastern Region to ensure smooth functioning of the organization in an efficient and effective manner.
• Performed feasibility studies and market research to implement sales objectives/ plans of the eastern region and proposed business recommendations to the management team to support all market activities.
• Stayed abreast with the latest clinical data supplied by the company and interpreted, presented/ discussed the data with health professionals during presentations.

Highlights :
• Chosen as the man of the year in Bone team of Novartis Egypt during the year 2005.
• Played a cardinal role in designing a poster to enhance Miacalcic Sales, thereby participated in the launching of Catafast & Flotac in the year 2005.
• Efficiently arranged a geriatric project resulting in increasing Miacalcic sales and accordingly applied all over Novartis Egypt during the year 2004.
• Responsible for monitoring 3 IMS territories along with spearheading a team of 6 part time medical representatives.

Key Responsibilities :
• Made presentations on medicines developed by the company, provided information on products, equipments and instruments to doctors, nurses, pharmacists and patients thus ensuring achievement of established sales targets.
• Arranged appointments with doctors, hospital consultants and pharmacists, made customized presentations on company products and responded to client inquiries, to ensure high client satisfaction.
• Accountable for designing and implementing various activities for the pertinent area, whilst ensuring strict adherence to organizational policies and procedures.
• Generated proposals, prepared sales quotations, planned customer meetings and demonstrated capabilities on assigned products in assigned territories.
• Organized seminars to notify customers about new/premium products, formulated strategies to capture new outlets along with keeping close tabs on sales activities and implementing requisite measures for the same to ensure better workflow.
• Developed high level of knowledge pertaining to company's and competitive products to develop effective marketing strategies and counteract potential business threats.

Key Responsibilities :
• Identified primary thrust areas of business through market surveys/ analysis. Designed and implemented strategic marketing and business development policies and procedures to increase the profitability margins.
• Liable for foreseeing Port Said territory, simultaneously planned and implemented marketing plans for promoting services in the market.
• Generated periodic market reviews, analyzed departmental performance, target achievements and budgetary adherence for recommending corrective actions accordingly.
• Developed and implemented an integrated range of marketing concepts, methodologies and sales strategies consistent with the overall goals and objectives.
• Kept abreast with competitor initiatives and market trends to formulate long and short term marketing strategies for enhancing organizational revenues.
• Managed the preparation and maintenance of requisite reports to keep the upper management abreast of all marketing initiatives of the department.