أحمد فراز

• Managing Sony professional equipments (PSMEA) in Pakistan that includes projectors and Broadcast & production equipments in Pakistan .
• Close liason with Sony Middle East & Africa management based in UAE (Dubai).
• Periodically visits Dubai (UAE) to attend meetings, trainings and exhibitions such as Cabsat.
• Manage the order forecast and import of Sony Projector category in coordination with principal.
• Planning and forecasting of projectors, professional cameras & equipment sales for fiscal years.
• Successfully achieved 100% of the targets in PV NON CON & CCS categories and 75% of the projector category (AV Solutions). Thus, accumulating total sales of USD 2.0 Million in Pakistan.
• Close coordination with different Pakistani Televison channels and media houses to cater their broadcasting requirements.
• Transform policies designed by principal into brand promotional, product launch and marketing strategies.
• Plan and execute marketing and adevertising campaigns in different marketing communication channels.
• Plans and manages the brand promotional activity of new Chinese mobile brand INFINIX at forum mall.
• Played active role in launching Apple IPhone 6s & 6s plus in Pakistan from the platform of Futuretech (Authorised Apple Reseller & Service Provider in Pakistan).
• Designed the marketing plan of Sony Mobile Projector MP-CL1. The plan was successfully executed with launching ceremony.

•Responsible for marketing planning and strategy formulation.
•Worked on branding and advertising strategies.
•Develop and integrated multi-channel print, catalog, web and direct marketing campaigns that propelled business.
•Developed marketing and branding strategy of new service for our potential clients.
•Conduct presentations, meetings and negotiations with major corporate clients and helps close major accounts.
•Supervised online marketing specialist, content writers, blogs department and social media marketing.
•Designing of promotional materials and brochures.

• Short term and long term planning to promote the medicine brands by regular visits to the doctor and providing them with promotional items
• Training of field force, preparing marketing strategies and monitoring strategies being implemented by field force.
• Forecasting sales and targets for upcoming months.
• Monitoring sales and distribution all over Pakistan.
• Designing of literature and promotional materials.

Responsible for Eastern African Region i.e. Tanzania, Zambia and Uganda. Involved in expanding
business and exploring market through links of existing customer and web mediums.
 Being well aware of the import taxes and duties structure in the region along with market changing
trend were essential part of my job.
 Dealt with motor vehicle dealers and individuals in order to increase sales. Involved not only in
selling vehicles but also providing after sales service were part of my job.
 In depth knowledge Japanese Auto industry and more than 130 auction houses in Japan.

Placed in Operations and Technology Department. Dealt over 200 vendors of Citi located in Karachi,
Lahore, Islamabad and Rawalpindi.
 Conducted cost rating analysis in head office that involves survey with over 400 employees of Citi.
 Worked on B.O.M kiosk to feed the information regarding the complaints that have entertained by
CRS help desk. I also worked on B.O.M maintenance management.
 Organized a health awareness program in Head office along with HR Department.