Ahmed Farghall

• overall responsibility for a business, Oversee daily operations of the business unit or organization.
• Ensure the creation and implementation of a strategy designed to grow the business.
• Coordinate the development of key performance goals for functions and direct reports.
• Provide direct management of key functional managers and executives in the business unit.
• Ensure the development of tactical programs to pursue targeted goals and objectives.
• Ensure the overall delivery and quality of the unit's offerings to customers.
• Engage in key or targeted customer activities.
• Oversee key hiring and talent development programs.
• Evaluate and decide upon key investments in equipment, infrastructure, and talent.
• Communicate strategy and results to the unit's employees.
• Report key results to corporate officers.

company business in Qatar, Fully P&L Ownership, allocating budget resources, formulating policies and process, managing business operations, region, teams, store operations, staff development, marketing and visual merchandising for all stores in the assigned region. Actively contribute to the development of business initiatives relevant to brand directions and plans and success achieve the Operating Income per Sq. meter and Sell through Rate for each store, as well as improving all retail metrics.
•Success to drive and deliver sales performance by managing sales objectives and operational costs, in line with agreed business plan. In addition, maximize stores use of space.
•Developing and implementing the business plan and brand strategy for the international market.
•Monitored market trends and competitor activity to ensure high campaign ROI and customer retention.
•Identifying and exploiting sales opportunities in the market to increase brand awareness and maximize revenue.
•Ensure brand guidelines and strategy are successfully executed.
•Design and implement business plan, budget levels and implementing processes which clearly communicate personal responsibility at all levels for achievement of annual/monthly sales targets.
•Determine and implement options to correct sales underperformance and initiate action plans on shrinkage and loss prevention.
•Achieve desired operating income per Sq. meter for each store.
•Ensure that Sales Through-Rate (STR) is achieved for all new products.
•Improving Average Transaction Value (ATV), (NOT) and Items per Customers (IPC).
•Leads weekly managers' meetings to discuss performance and actions for next week to drive sales.
•Leads all aspects of regional business development, including new store openings (retail growth, expansion) and recommendations for closure or redesign/updating.
•Ensuring that stores maximize their use of space, anticipating and advising changes to layout based on sales or seasonal history.
•Ensuring that stores adhere to brand layouts and corporate look in collaboration with brand teams.
•Keeping abreast of competitor activity and feeding back to brand and operations management on initiatives to enhance business and increase and improve sales.
•Ensuring selection, recruitment and development, and retention of productive and high-performing store employees to meet stores staffing requirements
•Responsible for success of regional stock level adjustments and stock loss procedures
•Oversee efficiency of stock density and opportunity status reporting, including effective use of all market data gathered
•Managing OPEX/CAPEX, Financial reports
•Overseeing fulfillment rate and sourcing
•Responsible for people development into succession planning, PDP’s and PIP’s.

Provides direct support to the operations teams of company’s international Franchise Area Developers.

• Fulfills role as primary organization contact for the franchisees operations team
• Monitors and provides assistance to ensure successful store opening activities
• Assists in the handling of all customer service issues for Franchisees
• Expedites special field requests that may include:
- Marketing initiatives
- New product development initiatives
- Proposals for alternative distribution sources and supplies
• Functions as the team leader for new store opening teams provided by company to support new market development
• Supports franchise with assistance and completion of the New Store Opening Checklist
• Conducts post opening visit within 30 days to evaluate the stabilized operation of the store

Responsible for franchise store adherence to organization Standards and Procedures
• Visits all stores and monitors store level quality issues concerning product, staffing, training, safety and sanitation
• Conducts quarterly audits, which includes formal results presentation and action plan for store improvement
• Assists in the process for obtaining training store certification
• Provides guidance in all operational areas
• Supports the franchise operations teams implement any changes or additions to corporate standards and adherence to reporting procedures

Dedicated to the success of the brand in every franchised market
• Assists with store level strategic planning
• Consults on marketing and promotional programs
• Helps identify opportunities to maximize sales in the store
• Assistance in management and staff training
• Supporting general managers through goal setting and training in controlling flow of ingredients and utilization of labor to ensure adequate production at the required quality level
• Coordinates any/all extended retail initiatives from planning stages through program implementation
• Assists in store level budgeting and forecasting
• Supports franchisee operations teams implement procedures to maximize efficiencies and control variances in daily production of product and overall store performance
• Assists in implementing operating methods and procedures designed to eliminate production problems and improve product quality
• Provides assistance in coordinating production schedules to meet customer demands .
• Assisting general managers by demonstrating safety consciousness and promote store safety.
• Monitors that the stores maintain a high level of store sanitation and cleanliness, e.g. cleaning schedules, training, etc.
• Identifies opportunities for franchisees build a team of customer-focused employees
• Communicating to all general managers and consistently enforcing all store policies, standards, and practices
• Implementing efficiently and effectively directives from corporate and divisional management

Handling and managing all operations activity for (8 retail stand-alone outlets) (FURNITURE AND HOUSEWARE)
Management of 21.500 sqm of commercial stores, a professional management team, 196 sales agents and responsible of all retail/cash management/inventory activities to achieve an annual target.
Plan, organize and accomplish all store retail success. Dealing with suppliers, trader and customer loyalty program. Enhance brand awareness and achieve sales targets, accountable for improving gross margins, brand promotions and adhering to visual standards as per requirements, selling targets, pricing activities, sales forecasting and monitoring of inventory levels.
Plan customer loyalty programs and ensure customer surveys are implemented.
Budgeting store annual plan .merchandising analysis of more than19000 ref. /sku
To achieve all company set objectives, maximizing store contribution through exploiting sales & maintaining cost controls. Assist in delivering the highest levels of motivation and development of team, whilst ensuring compliance with company policy & procedure.
Implement & review all stock loss prevention controls. Implement processes specific to store product/size/ location.
Manage a team including; in store/ in house training, recruitment (where applicable), motivation, coaching, development, disciplinary & performance appraisal.
Implement store layout, visual merchandising, stock & fixture positioning according to brand guidelines. Manage stock replenishment, product launches & promotions.
Keep track of competitors price level and take appropriate decision on pricing product, so that continents customers segment could be preserved and further expanded.
Ensure store is fully compliant administratively & procedurally according to company guidelines & deadlines.
Maximize sales & ensure customer focus is prioritized at all times.
Weekly /daily analysis of commercial reports & implementation of action plans where necessary.
Ensure shelf capacity, product pressure, refilling and replenishment daily process are implemented.

Responsible for brand identity, customer awareness, all VM concepts and standards.
In house (within an organization's marketing department), or for a brand, advertising or marketing consultancy.
Monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
Pricing of products and analyzing the potential profitability
Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
Monitoring product distribution and consumer reactions through focus groups and market research
Coordinating the launch program to external customers as well as employees.
Involve working with in-house marketing and communications people, as well as legal and compliance staff and numerous creative agencies. Represent the company at all creative meetings, including photo and film shoots.

Management and supervision of sales force teams75(8shops) on daily basis - motivate sales- provide high customer services standards - handling requests, objection and complaints - organize annual leave plan - monitor slow moving products(Perfumes, Luxury, FMCG, LACOSTEachieving sales target for all duty free sections - training the new comers "customer service, complaints, requests & satisfaction . Communication skills. Sales techniques- solving problems " - manage all paper work. Drives highest possible standards of in-store visual impact. Maximizing merchandising opportunities and maintaining cost controls.
(Awarded, 1st sales team for twenty four months since being in charge of this position)