Digital Marketing Manager
Flicron
Total years of experience :10 years, 1 Months
Setting and developing Digital Marketing Strategy, Budget, and Activities. Tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring competition.
-Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
-Evaluating all digital marketing campaigns against goals (ROI and KPIs) and reporting results.
-Collaborating with internal teams to develop landing pages and optimize the user experience.
-Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
-Maintain digital marketing staff by recruiting, selecting, orienting, and training employees.
-Designing, building, and maintain our social media presence.
Manage online advertising campaigns to increase e-Commerce brand awareness and conversion and retention of customers for brands. Evaluated demographics, prices, distribution channels.
--Create multiple digital campaigns on several platforms simultaneously, including but not limited to Google Ads, Facebook Ads Manager, YouTube, and Snapchat.
--Review trends in the market, the competitive environment, and customer behavior and evaluate their impact on market segments.
--Ensure creative alignment across all marketing channels by managing print and digital asset inventory.
--Review campaign KPIs with management; provide feedback and make suggestions for improvements.
--Work with the content team to develop A/B tests to improve the effectiveness of creativity.
Research and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the company's marketing objectives. Use marketing expertise to help direct strategy and planning for promotional materials, sales tactics, and other department activities. Create and develops new campaigns, advertising copy, and other marketing materials.
--Conduct market studies to identify customer trends, competitor offerings, and demographics.
--Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.
--Develop innovative marketing campaigns based on solid data, and present recommendations to management.
--Establish goals and objectives in order to reach clients through appropriate marketing channels.
Postgraduate Diploma in Marketing : • Marketing Strategies & Planning • Digital Marketing • Marketing Management •Marketing research • Market segmentation • Distribution channels
• Business Administration • Economics • Accounting • Marketing • Commercial law • Statistics • Tax