Ahmed Farouk

Managing a diverse portfolio of renowned brands, including Chuck E. Cheese and Mannosha, with a network of over fifty branches
- Spearhead marketing initiatives for Chuck E. Cheese in the Saudi Arabian market, focusing on family-oriented campaigns.
- Led a major digital transition project which drove a 45% improvement in conversions from online marketing channels.
- Used site analytics to implement effective strategies that increased consumer engagement by 70%.
- Collaborate with cross-functional teams to create engaging content for social media platforms, enhancing customer interaction and loyalty.
- Develop and implement localized marketing campaigns, aligning Chuck E. Cheese’s global brand with Saudi cultural nuances, leading to an 80% increase in family footfall.
- Transformed the company's digital presence by redesigning website and enhancing SEO, resulting in a 55% increase in site traffic.
- Lead and mentor a diverse team of ten marketing professionals, including specialists in digital marketing, content creation, social media, influencers and customer engagement.

Manage online advertising campaigns to increase e-Commerce brand awareness and conversion and retention of customers for brands. Evaluated demographics, prices, distribution channels.


--Create multiple digital campaigns on several platforms simultaneously, including but not limited to Google Ads, Facebook Ads Manager, YouTube, and Snapchat.

--Review trends in the market, the competitive environment, and customer behavior and evaluate their impact on market segments.

--Ensure creative alignment across all marketing channels by managing print and digital asset inventory.

--Review campaign KPIs with management; provide feedback and make suggestions for improvements.

--Work with the content team to develop A/B tests to improve the effectiveness of creativity.

Research and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the company's marketing objectives. Use marketing expertise to help direct strategy and planning for promotional materials, sales tactics, and other department activities. Create and develops new campaigns, advertising copy, and other marketing materials.


--Conduct market studies to identify customer trends, competitor offerings, and demographics.

--Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.

--Develop innovative marketing campaigns based on solid data, and present recommendations to management.

--Establish goals and objectives in order to reach clients through appropriate marketing channels.