Head of Marketing
Media Momenta
Total years of experience :10 years, 0 Months
Lead a team of 3 creatives and multiple freelancers/contractors in projects involving marketing research, branding and strategizing, video production and animation
Successfully organized, and maintained, the pipeline to ensure maximum efficiency and productivity with adaptability to mandatory remote work and centralization of resources for other departments
Ensured a seamless communication between different departments and clear briefs for the creatives to minimize obsolete drafts
Co-managed accounts in various industries including educational sector, public figures, healthcare management and F&B
Maintained a high level of morale and employee satisfaction throughout my tenure
Built an adaptable sales-based social media strategy that can be used by anyone to maintain an acceptable level of sales throughout the month
Set the foundation for promotional planning based on market, customer behavior and seasonal trends derived from sales data
Drafted and executed facebook ad campaigns from creative direction to targeting as well as optimizing the audience profile as well as data-based promotion strategy
Managed a team of 5 moderators effectively and psychologically to maximize motivation, loyalty and performance
Repurposed an office room as a full-fledged, multi-purpose photography studio
Assisted in production management and sourcing talents on a very short notice
Successfully handled all peripheral and accessory design work related to the tasks required
Functioned as the sole marketing executive for the Middle East offices
Designed and executed landing pages (microsites) for packaged solutions
Coordinated advertising agencies and caterers for 2 employment fairs and an exclusive hackathon
Supported sales teams and consultants with branding, graphic design and marketing material procurement
Managed platforms for web-shows (Akl Ahla, Ezzay..etc.) and brands (Domty)
Improved video production setups per my own discretion
Sourced equipment for their professional photography studio
Managed the company’s social media channels from administration to content creation, graphic design and photography
Coordinated the development of the new website and learned front-end debugging on the job
Managing multiple accounts from different industries (Universities, fashion, food)
Drafting entire social media strategies and offline activations
Strategizing and executing paid social media campaigns
Managed the station’s social media platforms as well as photography coverage
Produced social media activations inspired by presenters’ personalities
Studied in Faculty of Economics and Political Sciences