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Ahmed Hashem, Marketing Director

Ahmed Hashem

Marketing Director·Shaheen Center

Egypt

Bachelor's degree, Chemistry and Physics

Work experience

Total years of experience: 18 years, 11 months

Marketing Director

October 2024 - Present

Shaheen Center

Cairo, Egypt

October 2024 - Present

• Lead full marketing strategy aligned with business and revenue objectives.
• Manage integrated campaigns across digital, retail, and traditional channels.
• Optimize pricing, promotions, and channel performance to drive profitability.
• Collaborate with sales, operations, and leadership to align growth strategy.
• Improved gross margin by 15-18% through pricing and promotion restructuring.
• Increased conversion rates by 10-12% via performance and CRM optimization.
Company industry:
Retail & Wholesale

Marketing Manager

October 2023 - October 2024

El Mohandes for Trading & Manufacturing Chemicals

Cairo, Egypt

October 2023 - October 2024

• Increased brand awareness by an estimated 12-15% through integrated digital marketing, social media
campaigns, and offline activations
• Enabled sales growth of approximately 10-12% through optimized brand positioning, pricing frameworks,
and campaign execution.
• Conducted market research and competitive analysis to support brand strategy and portfolio optimization.
Company industry:
Chemicals Manufacture
Job role:
Marketing and PR

Marketing Manager

October 2022 - October 2023

Union Aire Group

Cairo, Egypt

October 2022 - October 2023

• Developed and executed integrated marketing strategies across multiple channels.
• Drove campaign ROI improvement of approximately 12-15% through refined segmentation,
digital optimization, and performance analytics.
• Managed product launches and market expansion strategies.
• Strengthened brand positioning and increased inbound leads and partner engagement.
• Built KPI dashboards and reporting systems for executive leadership.
Company industry:
Industrial Production
Job role:
Marketing and PR

Product Manager

August 2021 - October 2022

Capital Diesel

Cairo, Egypt

August 2021 - October 2022

(Cummins Filtration - Fleetguard)
• Managed product lifecycle, pricing strategy, and market positioning.
• Forecasted sales and profitability for new and existing products.
• Developed competitive positioning and unique selling propositions.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Trade Marketing Manager

January 2016 - May 2021

Union Group

Cairo, Egypt

January 2016 - May 2021

(Brands: Samsung, Huawei, LG, Bosch, Vivo, Infinix, Beko, Alcatel)
• Designed national trade and consumer marketing programs supporting distribution channels.
• Improved trade promotion effectiveness by approximately 12-15% through loyalty programs,
digital engagement, and activation campaigns.
• Collaborated closely with sales teams to align marketing strategies with channel performance.
• Managed cross-functional teams of 60+ members across sales and retail operations.
• Utilized market data (GFK) to identify opportunities and optimize strategies.
• Manage Retail Marketing Activities, Digital Marketing, Advertising, Market Research, Public Relations
and internal communication
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Product Manager

January 2012 - January 2016

Union Group

Cairo, Egypt

January 2012 - January 2016

(Brands: Samsung, Huawei, LG, Bosch, Vivo, Infinix, Beko, Alcatel)
• Designed national trade and consumer marketing programs supporting distribution channels.
• Improved trade promotion effectiveness by approximately 12-15% through loyalty programs,
digital engagement, and activation campaigns.
• Collaborated closely with sales teams to align marketing strategies with channel performance.
• Managed cross-functional teams of 60+ members across sales and retail operations.
• Utilized market data (GFK) to identify opportunities and optimize strategies.
• Manage Retail Marketing Activities, Digital Marketing, Advertising, Market Research, Public Relations
and internal communication.
Company industry:
Retail & Wholesale

Trade Marketing Supervisor

October 2010 - January 2012

Union Group

Cairo, Egypt

October 2010 - January 2012

Samsung (Mobile)
Union Group (Accessories Mobile)
Samsung (Home Appliances)
• Led consumer marketing execution for major electronics brands, achieving measurable improvements in sell-out performance.
• Coordinated trade and digital-supported promotional campaigns contributing to consistent year-over-year sales growth.
• Monitor and evaluate distributors and dealers sales performance through market visits.
• Delivered performance reports and insights to support senior leadership decisions.
Company industry:
Retail & Wholesale

Marketing Representative

May 2008 - October 2010

Union Group

Cairo, Egypt

May 2008 - October 2010

Samsung (Mobile)
Union Group (Accessories Mobile)
Samsung (Home Appliances)
• Conducted market intelligence and competitor analysis across Samsung and Union Group portfolios.
• Improved showroom productivity and in-store branding consistency across priority retail locations.
• Creating the POS material which is needed for the Egyptian market.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Representative

October 2007 - May 2008

JOHNSON & JOHNSON

Cairo, Egypt

October 2007 - May 2008

• Follow up the place prices and descriptive signs on merchandise.
• Sales Rep to JOHNSON & JOHNSON in Al-Azaby Pharmacys
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Sales Representative

June 2007 - October 2007

NIVEA

Cairo, Egypt

June 2007 - October 2007

• Sales Rep to Nivea in SEIF Pharmacys.
Company industry:
FMCG
Job role:
Sales

Education

Al-Azhar University (Faculty of Education)

May 2007

May 2007

Bachelor's degree, Chemistry and Physics

Egypt

Skills

Qualitative Market Research

Expert

Negotiation

Expert

Analytical Skills

Expert

Business Planning

Expert

Marketing Management

Expert

PROMOTIONAL MATERIALS

Expert

SALES

Expert

ADVERTISING

Expert

ADVERTISING SALES

Expert

EXHIBITIONS

Expert

LEADERSHIP

Expert

MANAGEMENT

Expert

MARKET RESEARCH

Expert

MERCHANDISING

Expert

MARKETING

Expert

Presenting Ideas

Expert

Acting

Expert

Branding Development

Expert

Qualitative Market Research

Expert

BRAND POSITIONING

Intermediate

BRAND STRATEGY

Intermediate

COMMERCIAL PLANNING

Intermediate

GO TO MARKET STRATEGY

Intermediate

GOOGLE TAG MANAGER

Intermediate

MARKET SEGMENTATION

Intermediate

PRICING STRATEGIES

Intermediate

PRODUCT MANAGEMENT

Intermediate

REVENUE GROWTH

Intermediate

BRAND MANAGEMENT

Intermediate

ELECTRONICS

Intermediate

Marketing Strategy

Expert

Brand Equity Development

Expert

Digital Marketing Strategy

Expert

Social Media Management

Expert

Campaign Performance KPIs

Expert

Trade Marketing Strategy

Expert

Distributor & Channel Optimization

Expert

Market Intelligence & Competitive Analysis

Expert

Pricing Architecture

Expert

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

DIGITAL MARKETING

Intermediate

TRADE MARKETING

Intermediate

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
Midshaft: Break Through Obstacles to Learning and Discover Your Hidden Potential McMaster University
Nov 2018
Learning How to Learn: Powerful mental tools to help you master tough subjects (McMaster University)
Oct 2018
Marketing Professional Certificate
Nov 2016

Recommendations

Ahmed Mohammed Mahmoud Hassan

Sep 2012

Sep 2012

Senior Internal Auditor•Colleague

ربنا معاك يابني ويكرمك وواحشني كتيييييييييييييييييييييييييييييييييييييييييييييييييييير من قلبي