Area B2B Transformation Manager
BRITISH AMERICAN TOBACCO
Total years of experience :2 years, 4 Months
• Responsible for leading transformative initiatives in the B2B segment of the business by implementing technology solutions across the region
• Implemented an end to end automated and integrated solution to help the KSA market track sales performance and achieve yearly target while reducing data analysis time by 200 person hours yearly
• Helped Pakistan trade team achieve operational efficiency by deploying a machine learning based route optimization to reduce sales rep's drive time and fuel consumption by 25%
• As part of dual hatting for factories, implemented track and trace project on 19 production lines for Pakistan as required by the authorities to fight smuggled cigarettes in the marketplace