Ahmed Kassem

Ecommerce Logistics Management, Inventory management, GCC Hubs Management, Procurement Strategy, Sourcing
Optimization, Operational Excellence
Direct Reports: 7 & P&L: $150 M USD
• Created Free zone 2 companies in the DCC exempted from taxation
• Established B2C operation with last mile delivery from free zone
• Implement demand planning for new models / store
• Established B2B service from free zone for jewellery and packaging
• Lead AI integration for picking and packing and demand planning
• Steer the RFID / piece for 56000 pieces

perishable products

Food & Vegetables).
Scope: Ecommerce Logistics Management, Inventory management, GCC Hubs Management, Cold Warehouse, Procurement
Strategy, Sourcing Optimization, Operational Excellence
Direct Reports: 9 & indirect 50 | P&L: $25 M USD
• Established and operationalized 1 cold warehouse and 1 dry warehouse in KSA and UAE
• Boosted distribution capacity by 14% and reduced lead times by 7% since commencement.
• Proposed a centralized procurement across 6 hubs to the Board, forecasting cutting raw material costs by 12% and
improving supplier timelines by 25%.
• Implemented sustainable warehousing and green logistics practices, reducing waste by 16% and ensuring compliance
with environmental regulations
• Implemented advanced WMS and ERP integrations, enhancing inventory visibility and reducing stock discrepancies by
28%
• Led digital supply chain initiatives, integrating ERP with e-commerce platforms for real-time inventory tracking resulted in
97% customer satisfaction and reduction of expired products by 7%
• Optimized e-commerce fulfillment, reducing last-mile delivery costs by 14% while improving on-time deliveries to 96%
• Negotiated supplier agreements for perishable goods, securing 18% cost savings without compromising quality

Scope: E Commerce Logistics Management, Warehouse Management, 3PL, S&OP, Stocking Strategy, Last Mile Delivery, Raw
Materials, finished product, Agile Supply Chain, Team Leadership
Direct Reports: 5 & Indirect 32 | P&L: $360 M USD
• Managed supply chain and logistics for e-commerce and direct-to-consumer fulfilment.
• Improved order accuracy by 27%, last-mile delivery cost by 14%.
• Established and operationalized 1 dry warehouse in KSA and 1 dry warehouse in Algeria
• Directed an agile supply chain project, saving USD 590k, achieving 94% market demand flexibility, 100% reverse logistics
flexibility, and a 95% order fill rate (B2C).
• Achieved USD 3 million in savings YoY (2021/2022) by improving service levels to 96% and reducing costs by 12%
through collaboration with multiple 3PLs to optimize supply chain pooling throughout the Middle East and Africa region.
• Achieved 95%+ order fulfillment accuracy and 96% on-time delivery rates through optimized supply chain processes.
• Led cross-functional teams in logistics, warehousing, and customer service, ensuring seamless operations in a high
volume distribution environment.
• Implemented real-time tracking for customer orders, improving order transparency and reducing customer complaints by
88%.
• Developed and managed a high-volume direct-to-consumer (DTC) supply chain, improving customer retention by 79% and
reducing cart abandonment due to logistics inefficiencies.

FMCG

Scope: 3 Cold Warehouses Finishes Products | 2 Frozen Warehouses for raw material, Logistics Management, Supply Chain
Management, Direct Reports: 13 & Indirect 64 | P&L: $100 M
• Promoted 4 times to lead the Supply Chain.
• Opened and operationalized 2 cold warehouses and 1 Frozen warehouse.
• Expanded footprint to all Gulf and Middle eat
• Reduced cost to serve by 11 % while maintain same customer service level.