Head of E-Business
El-Araby
Total years of experience :16 years, 0 Months
• Leading the Growth of the E-commerce website Elarabygroup.com
• Responsible for all digital solution applications and for the Digital solution team
• Leading the Digital Marketing team
• Manage P&L and ensure meeting profitability expectation.
• Manage and review e-commerce operations and processes.
• Manage customer retention and loyalty programmes
• Acquisition of new payment gateways and potential partnership prospects
• Building, monitoring, utilizing Marketing Budget
• Design and implement new Marketing strategies for managed brands.
• Develop and implement roadmap for online store Enhancement phases.
• Develop, manage and measure performance of Marketing assets and ensure efficiency.
• Develop tools and rules to ensure healthy stock management
• Manage sales, promotions, marketing and social media campaigns, and programmes over digital platforms and various Social media
• Handling communication directly with upper management and present annual plans for any new advances or initiatives to improve the company’s online presence & Sales
Monitor all P&L aspects for the category
* Visit new sellers to develop new opportunities and acquire new products to be
listed on website
* Develop and implement a consumer centric category plan across both
marketplace and retail stocked in to deliver sales, margin and stock budgets
* Developing and managing strategic relationship with key suppliers / brands /partners
in marketplace business
* Analysing market trends by categories and planning category growth
accordingly
* Working with cross functional teams to plan growth of category supply, improving
supply depth and preventing supplier risk
* Maintain strong market knowledge
* Developing strategies to exceed marketplace Targets on suppliers and supply
* Help & train sellers to develop on the platform by adding more Selection,
expanding categories, improving sales
* Understand and resolve seller issues by working with internal and external
teams.
* Deliver promotional activities to drive sales whilst supporting effective stock
management
Raya electronics, Cairo - Online merchandising manager
Determine current and future strategies for all website categories to
ensure a unique and world class customer experience
* Visit new customers to develop new opportunities and acquire new
products to be listed on website
* Visit working customers to maintain good relationship and loyalty
* coordinate and communicate with company buyers on what items to
purchase for a store's inventory
* work closely with the store's marketing team to ensure that products are
given effective promotional attention
* Manage and track sellout, availability of inventory to ensure healthier
movement of stock and avoid creating any aging stock
* Responsible for Website development, pricing and new product launches
as well as developing new business opportunities
* Competitor and customer insights analysis
* Analysis of sales forecasts and relevant financials and reporting on product
sales
Planning and execution of all communications and media actions on all
channels, including online and social media
* Responsible for product development, pricing and new product launches
as well as developing new business opportunities
* Creating and managing promotional collateral to establish and maintain
product branding
* Managing the budget for advertising and promotional items
* Competitor and customer insights analysis
* Analysis of sales forecasts and relevant financials and reporting on product
sales
Oteena for information technology
Develop and execute sales strategies
* Managing Hand-on-Hand with team all strategic key accounts
* Manage all communications with Vendors (Samsung - Panasonic - Microsoft .
Etc. )
* Controlling stock value and volume
* Reviewed entire inventory lists on a daily basis to keep track of inventory flow.
* Analyzing current stock movement and make projections for future orders
* Maintain and strengthen a large portfolio of clients
* Manage sales budgets and set targets
* Identifying potential customers in the market
* Comparing products and their substitutes based on a range of criteria.
* Managing the firm’s sales budget and costs - Estimating costs involved
* Communicated with clients and merchants to improve and develop business
relationships cordially, in addition to maintaining constant follow-up on their
feedback.
* Identified resource requirements and assigned responsibilities to different
sales staff through proper coordination.
* Helped in resolving critical issues related to sales, and escalated important
matters to upper management.
* Prepared client surveys for sales projects -
* Evaluated several areas of improvements in current sales
Oteena for information technology
Develop relationships with existing affiliate partners and build new
relationships capable of building revenue.
* Manage multiple accounts including initiation, analysis, monitoring and
evaluating new opportunities for each account.
* Conduct period performance checks to ensure partners are showing
improvement.
* Continuously contact existing customers to evaluate partner satisfaction.
* Drive efforts to meet sales quotas.
* Identify client issues and work with sales teams and technical staff to ensure
issues are resolved quickly.
* Utilize resources to evaluate new potential clients through phone and email.
* Create periodical sales, revenue and financial reports and supporting
documentation.
* Stay informed of new technologies and companies competitive
positioning.
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