Group Brand Manager
Nahdet Misr Publishing Group
مجموع سنوات الخبرة :19 years, 10 أشهر
Marketing lead for Nahdet Misr Publishing House, one of Nahdet Misr Group, accountable for all
marketing activities supporting the organization’s departments;
1- Al Adwaa and GEM: the well-known leading brands for national and language school students.
2- Educational Services: Distribution of a wide range of educational brands such like Cambridge University Press, Scholastic, HMH, Evan Moor, McGraw Hill, ProtectEd, and more mainly targeting the Language National & International schools, Universities, Corporate, and Language Centers.
3- Cultural: Distribution of a wide range of well-known brands such like Disney, National Geographic Kids, DK, Smurfs, and more beside a wide range of local publishing of famous authors like Dr. Khalid Habib, Mostafa Hosney, Isaad Younis and more.
Roles, Duties, and Responsibilities
Contribute to each Business Unit Strategy Formulation.
Supervise formulation, Execution, and Evaluation of the marketing Plan per department.
Develop market intelligence and Internal Reporting systems.
Ensure that all marketing functions “Digital marketing, PR, Market Research, Product development, and Advertising” are well integrated and aligned to the marketing objectives of each department.
Plan and execute product lunches and events arrangements.
Supervise internal and external technical trainings and parent seminars.
Hiring manager for Brand / Product Managers, Associate, and Marketing Specialists.
Regionally manage Smartphone business based in Egypt (Apple, Freetel, Vsun, and Wileyfox)
Roles, Duties, and Responsibilities
Responsible of business unit P/L.
Contribute to Annual Master Budget preparation.
Define business strategies / country.
Coordinate with country managers to formulate country business plans.
Ensure business profitability.
Internally communicate vendors’ strategies, and different plans.
Analyze market needs, opportunities, and competition.
Transform strategies to measurable goals and objectives.
Set sales targets, and evaluate performance of achievement (Egypt).
Supervise sales performance (Egypt).
Ensure delivery of necessary product knowledge to sales force (Egypt).
Identifying key areas for improvement in the business process.
Contribute to vendor’s conventional and digital marketing plans.
Managed Samsung portfolio (Notebooks, Printers, and Tablets), being in charge of:
Forecasts:
Work with Samsung Electronics Egypt to prepare Purchase forecast in regular basis.
Work internally with Sales and Marketing team to prepare Sales forecasts.
Pricing
Negotiate purchase prices with Samsung.
Define price strategy according to market competition, product positioning, product value, and target channel profits.
Channel Marketing
Work with Samsung to define marketing strategy per business line per SKUs per channel.
Work with Samsung to define and follow up proper customer loyalty programs.
Work internally with Sales and Marketing team to geographically breakdown market channels into OR, IR, Online, and Operators categorization.
Training and Presentation
Presenting new products to existing and potential customers in company seminars, and meetings.
Internally support sales team by providing necessary technical training and documentations.
Stock Management
Managed stocks via PSI reporting system to ensure availability of products and avoiding high stock levels.
Controlling and Appraising
Define business metrics to measure business performance.
Define personalized incentives and motivations for sales team for special SKUs.
Contribute in general appraising process of the company as a commercial lead for assigned business line.
Achievements
Added new business line (Tablets) to firm’s business by submitting Business Plans to Samsung standing on successful goals achievement in Notebook and Printer business lines.
Hired and trained an experienced high talented sales force to penetrate smartphone trade market after winning tablet business line which became the corner stone of a sales division selling other brands (Lenovo, and Infinix).
Successfully drove Samsung business in MAS Egypt and ranked as the best distributor in Egypt from both volume and value perspectives during my rollout period.
Develop Company commercial activities for all product portfolio by performing each of:
Procurement
Main Machineries purchasing from vendors and supplying them to our client after closing the deal.
Spare parts purchasing from the manufacturer, and supplying to the client.
Inks and Consumables purchasing from the manufacturer, and supplying to the client.
Paper purchasing from the manufacturer, and supplying to the client.
Pricing
Negotiate purchase prices with Principals.
Define selling prices whether it is through a tender, bid, or direct orders, according to competition and target gross profits.
Account management
Manage key accounts in Jordan
(Jordan Press Foundation - AlRai) ranked no.1 newspaper in Jordan
(Al Dustour) ranked no.2 newspaper in Jordan ❖ (Al Ghad) ranked no.3 newspaper in Jordan ❖ Jordanian Armed Forces Print House.
Jordanian Public Security Print House. ❖ Biggest private printshops in Jordan.
By negotiating their pain points and suggesting total solutions, offering proposals and closing deals, after sales support, and supplying machineries, Spare parts, and consumables.
Training and Presentation
Got trained at manufacturers’ premises in Germany, Belgium.
Presenting new products to existing and potential customers through one on one meetings.
Support client’s several teams by necessary training and documentations.
Achievements
Sell KBA Rapida74 to Jordan Press Foundation “Al-Rai newspaper” ✓ Sell KBA Rapida105 to Jordan Press Foundation “Al-Rai newspaper” ✓ Sell Perfecta Three-Knife trimmer to Jordanian Armed Forces Print House.
Sell Perfecta Gluing Machine to Jordanian Public Security Print House.
Sell Kodak CTP to Al-Ghad newspaper.
Winning many bids for paper, inks, consumables, and spare parts for several public and private print houses in Jordan.
Act as technical window of the company to both manufacturers and clients.
Pre-sales activities: Collect purchase requests from clients, ask for quotations from the suppliers, provide proposals to clients, and follow up the whole process.
Provide necessary spare parts for various supplied machines.
Support and coordinate both business and technical visits of the manufacturer’s representatives.
Attend several technical and business sessions at supplier’s factories in Europe.
Marketing