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Ahmed Mahmoud, Digital campaign Manager

Ahmed Mahmoud

Digital campaign Manager·Integrity Corp - Advertising Agency

Egypt

Master's degree, Marketing Management

Work experience

Total years of experience: 16 years, 4 months

Digital campaign Manager

September 2017 - Present

Integrity Corp - Advertising Agency

Cairo, Egypt

September 2017 - Present

Plan and develop digital marketing plans and campaigns to generate leads, drive revenue, and positive customer experiences.

Conduct deep client analytics across platforms to better understand their shopping/consumption behaviors and client preferences; Recommend actions based on analytical findings to drive a deeper client relationship.

Develop client’s strategic roadmap for digital marketing platforms to meet/exceed objectives.

Supervise and manage the ongoing daily digital activities relevant to clients.

Coordinate & Supervise the assigned team at the creative content department (Designers& Copywriters) to infuse all digital marketing activities in a manner that meets client’s objectives.

Maximize online traffic, retention and conversions through multi-channel seasonal content marketing and implementation of latest SEO best practice reporting on ROI.

Campaigns - plan, implement and report on seasonal campaigns which are measurable, on message and in line with brand guidelines, budgets and business objectives.

Driving traffic to the website, landing pages, social media, app, etc...

Create and manage link-building strategies, content marketing strategies, and social media presence.

Company industry:
Advertising
Job role:
Marketing and PR

Digital campaign Manager

July 2017 - Present

Digital Raves

Nigeria

July 2017 - Present

Launching and optimizing PPC campaigns

• Monitoring budgets and overseeing search platform accounts

• Measure and report performance of all digital marketing campaigns, and assess against goals

• (ROI and KPIs)

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Developing brand and direct response creative including content production - which may be turning research into sharable info graphics, producing short videos, or maybe sharing an interview

• Direct the online marketing team with Strong understanding of online marketing including different channels and online tracking tools.

• Develop content that builds brand awareness, generates traffic and engages customers in order to ultimately drive targeted website traffic, engagement and conversion e.g. blog writing, editing

and optimization.

• Develop and edit content for digital marketing communication materials, establishing consistency of message across multiple channels and networks

• Plan and manage development and production of marketing promotional content including customer testimonials, case studies and other related material.

Company industry:
Advertising
Job role:
Marketing and PR

Digital Marketing Manager

August 2015 - September 2017

Al-Ahly Medical Services

Cairo, Egypt

August 2015 - September 2017

Plan and execute events (public awareness campaigns, media and publicity campaigns, staff annual function and social responsibility projects)

• Developing and managing offline, campaigns and then measuring results

promotional,

• Drive overall Call Center, CRM and direct marketing.

digital

marketing

and

lead

generation

• Experiment with a variety of organic and paid acquisition channels - content creation, , pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more

• establishing pricing strategies, recommending selling prices; competition, initiating corrective actions.

• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; coordinating new product development.

• Devising strategies to drive online traffic

Company industry:
Other Healthcare Services
Job role:
Marketing and PR

Online Marketing Supervisor

April 2013 - August 2015

Andalusia Group For Medical Services

Alexandria, Egypt

April 2013 - August 2015

Supervising Marketing, Advertising and Promotional Stuff and activities assisting the results of a marketing campaign

• Writing online content engage consumers on social media.

• Ensuring That the Agreed Message is Optimally Delivered to the Right

• Target Audience, in the Right Manner

• Brand Development through Creating brand Strategies Such Positioning, Scheduling and Develop and lead a Marketing Team That Develops and Execute New Concepts, Business models channels and partners to position business as innovator and leader Plan marketing and branding objectives.

• Prepare marketing strategies alongside other company executives and staff

Company industry:
Other Healthcare Services
Job role:
Marketing and PR

Senior Marketing Executive

March 2011 - March 2013

Benefit Marketing Agency

Alexandria, Egypt

March 2011 - March 2013

Collect and analyze data on customer demographics, preferences, needs, and buying

• Habits to identify potential markets and factors affecting product demand.

• Prepare reports of findings, illustrating data graphically and translating complex findings

into written text.

• Forecast and track marketing and sales trends, analyzing collected data.

• Measure the effectiveness of marketing, advertising, and communications programs and



Strategies.

• Gather data on competitors and analyze their prices, sales, and method of marketing and

distribution.

• Make an outdoor research to identify the new clients and to make new fresh contacts of clients who may be interested of our products

Company industry:
Advertising
Job role:
Marketing and PR

Marketing and sales Executive

January 2010 - January 2011

CIti bank

Alexandria, Egypt

January 2010 - January 2011

communicating with target audiences and managing customer relationships;



sourcing advertising opportunities and placing adverts in the press or on the radio;

• managing the production of marketing materials, including leaflets, posters, flyers, Newsletters, e-newsletters and DVDs;

• Writing and proofreading copy & organizing photo sessions

• arranging the effective distribution of marketing materials;

• organizing and attending events such as conferences, seminars, receptions and exhibitions;

Sourcing and securing sponsorship

Company industry:
Banking
Job role:
Marketing and PR

Education

Arab Academy for Science

February 2018

February 2018

Master's degree, Marketing Management

Egypt

-Marketing Management - Promotion &Personal Selling -International Marketing - Consumer Behavior - Chanel of Distribution Institutions -Strategic Management - Marketing Research - MIS& E-Business

DM Arts Academy

February 2017

February 2017

Higher diploma, Digital Marketing

Egypt

- Digital Advertising - Strategic Media Planning - Mobile Marketing -Social Media Marketing -E-Consumer Behavior & Analytics - Search Engine Optimization -Content & Video Marketing

Alexandria University

May 2010

May 2010

Bachelor's degree, Commercial Law

Egypt

-Criminal Law - Economics -Civil Law -International Arbitration

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Management
Expert
Management
Expert
Advertising
Expert
Advertising
Expert
Planning
Expert
Planning
Expert
Marketing
Expert
Marketing
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MARKETING
Expert
MARKETING
Expert
RESEARCH
Expert
RESEARCH
Expert
BUDGETING
Expert
BUDGETING
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
DRIVING
Expert
DRIVING
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
REPORTS
Expert
REPORTS
Expert
STRATEGIC
Expert
STRATEGIC
Expert
WEB SITE PRODUCTION
Expert
WEB SITE PRODUCTION
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Management
Expert
Management
Expert
Advertising
Expert
Advertising
Expert
Planning
Expert
Planning
Expert
Marketing
Expert
Marketing
Expert

Social profiles

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Facebook Certified - Media Planning
Aug 2017 - Aug 2019
facebook Certified _ Media Buying
Jul 2017 - Jul 2019

Training
Google Analytics
Google
Aug 2017
Google Adwords -Search Advertising
Google
Aug 2017