أحمد ملاح

American General Electric (GE), Wunderman (team y&r) advertising agency, , Dentsu Aegis
Network, Microsoft (MS), Orange Telecom, Renault, Ford Motors, Mitsubishi Motors, Suzuki
Motors, JAC Motors, InterContinental Hotel (IHG), Grand Millennium Hotel, Habiba Sweets,
Zahi Darwazeh Furniture, Shawarma Dayaa, Qaysar Pizza, C-Town Mall, STS PayOne, LG,
Vestel, Sizzler, Nesma Advanced Technologies, Bayt.com, TickerChart.

As a Marketing Consultant, my job is to build and develop the marketing department where I directly report to the General Manager. The basic part of my mission includes:

 B2B Marketing Planning & proper execution to achieve company’s strategic goals.

 Brands' Management & development related to different targeted markets.

 Support Products Managers to promote, position and sell company’s different solutions/products.

 Design Lead Generation campaigns supporting business development team to achieve targets.

 Advertising Campaigns Media Planning, Creative work designing, production & implementation.

 Build Marketing Intelligence tactics & activities used for benchmarking and reporting.

 Industry related Events planning, organizing, management and execution.

 Secure Brand’s digital presence via all online & social media channels.

 Manage all related parties; Creative team, agencies, suppliers, 3rd parties contractors.

As a Local advertising agency, TheHUB, is part of the global Dentsu Aegis Network covering the region in coordination with other network companies; Carat, Dentsu, iProspect, Isobar, Posterscope and Vizeum. As the Head of Digital and Social Media Marketing department, the below are some of my direct responsibilities:
* Plan and execute client’s social media and digital marketing campaigns.
* Manage social media team, content copywriters & creative designers to meet clients` goals.
* Design, build and maintain clients` social media and online presence.
* Measure and report performance of all digital marketing and social media campaigns.
* Identify trends and insights, and optimize spend and performance based on the insights.
* Brainstorm new and creative Content Marketing growth strategies.
* Plan, execute, and measure experiments and conversion tests.
* Collaborate with internal teams to create landing pages and optimize user experience.
* Utilize strong analytical ability to evaluate customer experience across multiple channels.
* Collaborate with partner agencies and other vendors to reach Ultimate results.

Freelancer Consultant (Agency & client’s side): Customer Experience (CX) Consultation, Brand Management, Loyalty and Retention Programs, eCustomer Relationship Management (CRM), Topnotch Social Media plans, Digital campaigns, Integrated Marketing & eCommerce projects.

UniTicker via its brand, TickerChart, is an IT company provides specialized Financial B2B and B2C
services targeting mainly GCC countries. And within 4 years, it moved from Zero-market-share,
to become the BEST stock market applications provider with a Lion market share.
● Brand Management on international level (TickerChart became on Top)
● Prepare marketing plan, research and analysis (Omni-Channel)
● Established an e-Commerce based online business portal -- (Financial industry)
● Tailored customer experience strategy (Journey Mapping & Smart Customer Validation)
● Put an Employee Engagement strategy to meet all customers’ Touchpoints (Active Engagement)
● Conducting Loyalty/Retention program for current users & Monitoring Net Promoter Score (NPS)
● Upselling/Cross selling campaigns to attract new users (Growing Market share 18 % Annually)
● Unique Social media & blogs marketing strategy via a solid Influence Marketing methodology
● Content marketing (Inbound), Lead generation & nurturing
● Business and marketing intelligence (Offline & Online/Viral Marketing)
● Implement integrated marketing campaigns (Offline & Online - Mobile & Desktop)
● Media planning and media booking (Management & execution)
● Plan for search engine marketing and optimization (SEM - SEO)
● Website traffic generation and analysis (Google different Tools

Freelancer Consultant (Agency & client’s side): Customer Experience (CX) Consultation, Brand Management, Loyalty and Retention Programs, eCustomer Relationship Management (CRM), Topnotch Social Media plans, Digital campaigns, Integrated Marketing & eCommerce projects.

Agency & client’s side): Brand Management, Loyalty and Retention
Programs, eCustomer Relationship Management (CRM), Social Media platforms creation and
design, Digital campaigns, Website development & eCommerce projects.

Wunderman is the Direct Marketing arm of Team y&r global advertising agency. I joined
Wunderman as a Customer Service account manager right after I came back from Saudi Arabia
to gain a solid Crash-work experience of the world’s best direct marketing techniques and
strategies coined by its godfather; Lester Wunderman.
● Manage big accounts/clients; Orange, Microsoft, Renault, AIG
● Manage Orange Telecom Loyalty campaigns via stores and portal
● Plan and monitor Offline/Online campaigns (Integrated marketing campaigns)
● Work closely with Creative & Production to ensure adherence to schedule & quality
● Write DM, BTL, ATL & Media Plans
● Write professional Creative Briefs to reflect clients’ actual requirements
● Plan & Manage our clients’ Major Events
Nesma - American GE

(later renamed Nesma Advanced Technologies) was a joint-venture company
with the American General Electric (GE) in Riyadh 1999. Nesma Internet as the Internet Service
Provider (ISP) and Networking Business unit of Nesma Group; one of the biggest 100 Saudi
companies, has owned the largest Datacenters serving both private and governmental sectors in
Saudi Arabia. We, as the company staff, proudly got our corporate training and business skills
directly from GE headquarter in USA.

Put and implement key marketing initiatives and proposals
● Plan, budget, execute and track marketing campaigns and events (Omnichannel)
● Manage all print, outdoor and online advertisements (Integrated MarCom)
● Track & analyze online marketing campaigns using different web analytics tools
● Copywriting and Ad Creative the offline/online Ads in both languages (Arabic & English)
● Develop and manage media plans/booking/production (In-house & Agency)
▪ VAS and Customer Loyalty Manager - Nesma

Established the Value Added Services program as first-of-its-kind in Saudi market (Mokafaat)
● Nesma Mokafaat program/portal became the base for all customer Loyalty & Retention campaigns
● Scan the physical & cyber markets for the program’s SWOT analysis
● Plan the strategic partnerships with all current and prospected commercial partners
● Creating a unique character and identity to reflect the company Brand Experience
● Design the program portal as per the ultimate users’ expectations
● Integrate the program with Nesma current CRM database and systems
● Analyze all collected data of the web trends & portal’ traffic (Metrics)
● Continue to add new Value-Added services/features to raise portal traffic and conversion
● Manage all related online Ads & campaigns as part of Nesma brand

Shomoos Project is a Multi-billion National governmental project that aims to connect the
Private sector with the National Security backbone. * (Classified National Security Project)
● Manage & assign project’s resources to timely meet the project goals
● Follow-up the project daily activities to control the milestones
● Manage an active & professional team members of different backgrounds
● Coordinate with all parties to achieve objectives as per the written specs
▪ Customer Experience & Services Head - Nesma

Manage CS team for 4 years and succeeded to write our unique success story
● Create a royal Customer Experience (CX) Strategy tailored for Saudi market
● Plan and execute tens of Omnichannel marketing campaigns (Portal, Mobile, Offline Ads)
● Conduct a Customer Satisfaction & Net Promoter Score surveys (Direct & Online)
● Responsible for the home user direct & indirect sales (Sales Annual Increase 150%)
● Manage all operational activities of Nesma Internet (Backbone & Processes Activation Hub)
● Plan & supervise all Telemarketing campaigns via CS and Technical Support teams
● Engineer Pre-sales & After-sales plans via a systematic work methodology (Customer Centric)
● Supervise Nesma CS team to serve all external/internal customers and 7500 Retailers
● Participate in designing the Sales & Marketing plans for B2C and B2B departments
● Generate & present Sales and Traffic Analysis reports for Board weekly meeting
● Assigned as Nesma Training Coordinator in parallel to CS position (GE CBT Program - USA)
● Established our corporate GE Falcon Toastmasters Club (VP of Education & VP of Membership)
National Marketing (IKK Group) - Contractors Sales

National Marketing, based in Riyadh, was part of IKK group and specialized in marketing all PVC
and pipes related industrial fittings to constructions and contracting companies in Saudi Arabia.
● Selling PVC, cPVC and Pipes fittings for big contracting & construction companies in Riyadh
● Involve in the engineering specs measurement process of many projects
● Establish good bonds with targeted clients (project managers & owners)

A prestigious languages teaching center at Hyatt Regency hotel in the city of Riyadh.
● Organize and manage the institute’s daily work flow.
● English language tutor for high levels students besides other special courses.
● Professional translator (English - Arabic) and (Arabic - English).