Ahmed Mohamed Ismail

Job Description:-
-Tracking and analyzing brand performance by SKU and identifying issues where available.
-Full ownership of artwork development with agencies from brief to implementation.
-Planning and executing below the line activations including managing the logistics and day to day operations with the service providers.
-Brief and follow up with the advertising agency on specific creative development projects.
-Active presence in the market through trade visits to monitor in market execution and gather insights from the trade - “being the brand’s eye in the market”
-Assist in developing “Marketing Brand Plans” in light with the brand performance and knowledge understanding
-Assist in conducting Market Research and use consumer insights to build marketing plans that drive profitable brand growth
-Conduct “Trade Visits” in order to monitor product performance
-Management of the Brand’s consumer marketing budget.

Duracell is one of Brands that is distributed by Ayman shahin Group
https://www.aac-asgeg.com/

AJE Group is A Multinational FMCG Company for soft drinks that is one of the top 10 Carbonated Soft Drinks companies around the world.

Job description:
• Leading strategic marketing and marketing communications programs across partnership and sponsorship strategies. Moreover, formulating Public Relation strategies in coordination with industry leads locally.
• Responsible for developing and implementing of ATL - BTL - TTL marketing campaigns in addition leading the creation and implementation of messaging / value propositions activities around industry pain points.
• Participating in creating TM business plan for TT, MT, HORECA channels in the light of the Global Guidelines.
• Authorized for creating brand messages on all POPM and trucks for all TM channels.
• Participating in market analysis for brand and competition on monthly, quarterly and yearly bases.
• Managing relationships with all ATL and TTL branding agencies.
• Creating annual plans for BTL activities such as Roadshow, in-store activities, Branding within the marketing budget.
Achievements:
Ma`k Al-Lama Tekbar / Khod Ha`k Be Zeada Campaigns
Partnership with Amman Governmental Entity.
Cfruit juice 300m SKU launching
Volt Energy drink launching
Many Brand Activations in Upper Egypt and Delta

Job description:-
• Leading strategic marketing and marketing communications programs across partnership and sponsorship strategies. Moreover, formulating Public Relation strategies in coordination with industry leads locally and regionally.
• Responsible for developing and implementing regional of ATL and TTL marketing campaigns in addition leading the creation and implementation of messaging / value propositions activities around industry pain points.
• Monitoring key client issues and emerging market trends and build this intelligence into marketing strategies and programs.
• Increasing brand recognition and trust; build ABB’s reputation as a “thought leader” in key industries.
• Building the CSR Strategy for the whole year according the marketing budget.
• Planning brand budget and ensure compliance with guidelines and spend it within the agreed budget.
Achievements: Arabyads Loyalty Program - Arabyads rebranding project - Setting new system for Customer Service Department.

Job description:-
• Making marketing plan for a new product according NPD model including ( STP, Market and Marketing Research, Pricing, Marketing Communication, Strategic plan, SWOT analysis, SWOT Matrix, CRM, Action Plans ).

Achievements:-
Extreme fries marketing plan for a new product with verity of flavors and packages -Zero Caffeine marketing plan for a healthy product -Charatis Chips marketing plan for a healthy product that will be in the market soon.

• Making events planning and supervising executing it according the marketing budget.
• Manage brand budget and ensure compliance with guidelines and spend it within the agreed budget.
• Handle brand's communication execution in all mediums.
• Develop briefs for advertising projects and support process.
• Checking the engagement of audience through social networks with social media team.
• Making lists for the speakers and media coverage for all events.

Achievements:-Wala Zaman Ya Ramadan at Laguna village - Crazy Runners at Zamalek in Giza.