Brand Manager
Duracell INC
مجموع سنوات الخبرة :10 years, 4 أشهر
Job Description:-
-Tracking and analyzing brand performance by SKU and identifying issues where available.
-Full ownership of artwork development with agencies from brief to implementation.
-Planning and executing below the line activations including managing the logistics and day to day operations with the service providers.
-Brief and follow up with the advertising agency on specific creative development projects.
-Active presence in the market through trade visits to monitor in market execution and gather insights from the trade - “being the brand’s eye in the market”
-Assist in developing “Marketing Brand Plans” in light with the brand performance and knowledge understanding
-Assist in conducting Market Research and use consumer insights to build marketing plans that drive profitable brand growth
-Conduct “Trade Visits” in order to monitor product performance
-Management of the Brand’s consumer marketing budget.
Duracell is one of Brands that is distributed by Ayman shahin Group
https://www.aac-asgeg.com/
AJE Group is A Multinational FMCG Company for soft drinks that is one of the top 10 Carbonated Soft Drinks companies around the world.
Job description:
• Leading strategic marketing and marketing communications programs across partnership and sponsorship strategies. Moreover, formulating Public Relation strategies in coordination with industry leads locally.
• Responsible for developing and implementing of ATL - BTL - TTL marketing campaigns in addition leading the creation and implementation of messaging / value propositions activities around industry pain points.
• Participating in creating TM business plan for TT, MT, HORECA channels in the light of the Global Guidelines.
• Authorized for creating brand messages on all POPM and trucks for all TM channels.
• Participating in market analysis for brand and competition on monthly, quarterly and yearly bases.
• Managing relationships with all ATL and TTL branding agencies.
• Creating annual plans for BTL activities such as Roadshow, in-store activities, Branding within the marketing budget.
Achievements:
Ma`k Al-Lama Tekbar / Khod Ha`k Be Zeada Campaigns
Partnership with Amman Governmental Entity.
Cfruit juice 300m SKU launching
Volt Energy drink launching
Many Brand Activations in Upper Egypt and Delta
Job description:-
• Leading strategic marketing and marketing communications programs across partnership and sponsorship strategies. Moreover, formulating Public Relation strategies in coordination with industry leads locally and regionally.
• Responsible for developing and implementing regional of ATL and TTL marketing campaigns in addition leading the creation and implementation of messaging / value propositions activities around industry pain points.
• Monitoring key client issues and emerging market trends and build this intelligence into marketing strategies and programs.
• Increasing brand recognition and trust; build ABB’s reputation as a “thought leader” in key industries.
• Building the CSR Strategy for the whole year according the marketing budget.
• Planning brand budget and ensure compliance with guidelines and spend it within the agreed budget.
Achievements: Arabyads Loyalty Program - Arabyads rebranding project - Setting new system for Customer Service Department.
Job description:-
• Making marketing plan for a new product according NPD model including ( STP, Market and Marketing Research, Pricing, Marketing Communication, Strategic plan, SWOT analysis, SWOT Matrix, CRM, Action Plans ).
Achievements:-
Extreme fries marketing plan for a new product with verity of flavors and packages -Zero Caffeine marketing plan for a healthy product -Charatis Chips marketing plan for a healthy product that will be in the market soon.
• Making events planning and supervising executing it according the marketing budget.
• Manage brand budget and ensure compliance with guidelines and spend it within the agreed budget.
• Handle brand's communication execution in all mediums.
• Develop briefs for advertising projects and support process.
• Checking the engagement of audience through social networks with social media team.
• Making lists for the speakers and media coverage for all events.
Achievements:-Wala Zaman Ya Ramadan at Laguna village - Crazy Runners at Zamalek in Giza.
American University in Cairo marketing management certifications, Expected graduation date May 2018 Certificates: Certificate of Achievement in Sales and Marketing - Foundation Certificate in Marketing - Career Certificate in Marketing. Topics:- Principles of Marketing Consumer Behavior Professional Selling Skills Marketing Research Contemporary Management Brand and Product Management Integrated Marketing Communication Strategic Marketing schools.aucegypt.edu/sce/CareerSkillsDevelopmentPrograms/Pages/Marketing.aspx
-About :- Faculty of Commerce is a prominent faculty at Cairo University which is the oldest and one of the most popular universities in the Middle East. Cairo University came into being and was officially founded in 1908. The faculty is committed to preparing students for the challenges of a rapidly changing workplace. The Faculty of Commerce traces its origins to 1911 when it was established as a high school of commerce. -studying :- A high commercial quality educational and Life long learning experience.