Ahmed Moustafa

Plan, establish, and execute corporate, commercial, and Financial strategic plans.
Design and implement processes, workflows, and internal policies for different business
Functions. Building Business and Financial modules that aim to improve business
profitability, support Market Growth, and enhance efficiency and Quality.
Applying financial, Cash flow, and management controls. Designing and building a new
organizational structure will align with and support corporate transformation.
Work closely with Financial, commercial, operations, and supply chain teams to
establish pricing policy and cost/price structure, as well as optimize processes and
continuous development.
Provide and advise expertise and guidelines to the Head of Departments and employees
to meet defined KPIs and lead P&L strategies toward achieving the company vision and
mission.
Lead and complete the transformation and restructure both manually and digitally by
introducing Corporate Level over the cross and matrix functions for all functions.
Support the relationship management and transactions with external parties (Banks,
External Auditors, Consultants, ERP Companies, Service Providers, Potential Investors
for Acquisition, Due diligence, and IPO process

Member of the Executive Leadership and the Board of Directors committee. Reporting
Directly to the Chairman of the Board. Leading Group of 10 business units with multi
different sectors in Egypt, UAE, and the USA with an Annual Turnover of 5.8 billion EGP.
Managed a corporate team of 75 Members. Responsible for managing Corporate
Strategy, Business Excellence, Finance, Supply Chain, investor relations, Controlling,
Treasury, Audit, IT, New Investments & Projects, and Export Incentives functions.
Oversight of Commercial and Operational Activities. Member of the Business
Development Committee.

Qalaa Holdings is a leading private equity Investment firm in the Middle East and Africa
with investments of USD 9.5 billion spanning over 15 countries in different industries.
Member of the Executive Leadership Team. Reporting Directly to the Group Managing
Director. Leading Group of 9 business units in Egypt, South Africa, KSA, and India
with multi business sectors (Manufacturing, Chemical, FMCG, Mining, Distribution, and
Trading).
Manage a team of 65 Members. Responsible for managing Corporate Strategy,
Finance, Supply Chain, , investor relations, Controlling, Treasury, IT, Investments,
New Projects, and Export Incentives functions.
Oversight of Commercial and Operational Activities
Member of the Business Development Committee and the Board Committee.
From April 2021 to September 2023 (Special Corporate Assignments)
Working with the Corporate and investment team in special projects and assignments
in Qalaa (IPO plans and process for Companies not listed, Debt restructuring,
Turnaround of low-performing companies, Transformation and organization structure,
Due diligence, New Projects in FMCG Sector)
Major Accomplishments in Industrial and Mining Holding:
 High Contribution in Shifting Company from Negative EBITDA & Net loss to one of
the highest profitable Companies in Qalaa Group, with an Annual Turnover exceeding
5 billion EGP in Y2023 versus 80M in Y2012, majority in export to over 45 countries
by developing and implementing a comprehensive strategic commercial, Sales, and
marketing planning process for the business, providing greater definition of targeted
customers, defined markets, and high margins.
 Significant improvement in Company Cash Flow and Net Working Capital by
minimizing DSO (Cash In cycle) by more than 50% and extending DPO (Cash out
Cycle) by over 250% Y2023 versus Y2012.
 Secure New Short-Term Facilities with Banks with Competitive Rates covering all
company operation requirements in Different Currencies.
 Drive Capital raising and Debt restructuring for the old Loans by signing a new
Schedule agreement with Banks to end by 2025, in which all obligations are settled
on time.
 Significant cost savings through continuous improvement projects in the Operation
& Supply chain, mainly “Production, Logistics, Procurement, and Warehouse”.
Significant reduction in costs per ton.
 Established Strong Loyalty and Rebate policy led to retaining big customers and
attracting new clients to the company's client list.
 Establish Full company internal processes and controls for All Functions
(Commercial, Supply Chain, Finance, HR, and Administration) to minimize risk to
the lowest level.
 Excellent management of three investment Projects in 2013, 2016, and 2019 that
added new production facilities and new lines to increase the company's Capacity
by another 360K Tons per year, with project savings of 5%-7% versus the project
Budget.
 Review & change the Company organization structure by establishing a new
structure approved by the Boards (Commercial, Operation, HR, Supply chain,
Finance).
 Shifting core business functions, Finance, Supply chain, HR, and operations to the
Corporate Level with continuous reporting & system improvements to ensure 100%
reliance on system-generated reports to improve efficiency and decision making.

Reporting Directly to the Business Director. Managed a team of 10 Employees.
Responsible for managing company Finance, Supply Chain, HR, Admin, and IT
functions. Responsible for 5 Legal Entities in Egypt, Sudan, and KSA. Manage
relationships with External service providers (Customs clearance Agencies,
Distributors, Tax and Legal Consultants).
Major Accomplishments:
 Built All Functions from Scratch as the company was well-established beginning of
2008 when I joined (Finance, Legal, Admin, IT, Supply Chain).
 Project Manager to install a new ERP System in 2008 (Sun System) and then
worked closely with Head Quarter in France on a second project to convert to
Oracle ERP System During 2011- 2012.
 Improve ordering process and forecasting with significant improvement in Liquidity
and reducing Destruction products cost (Expired Products).
 A formalized seasonal merchandise planning process that helped to achieve
recording inventory turnover rates and reducing Stock levels which improved the
companys overall Cash flow and P&L.
 Establish Full company internal processes and controls for All Functions
(Commercial, Supply Chain, Financial, and Administration).
 Designed and led the implementation of new financial systems including GL, AP,
AR, Cost Accounting, and Financial Reporting for multiple companies, and linked it
with France Head Quarter Reporting system.

Reporting Directly to Country Financial Director. Managed a team of Financial &
Business Analysts. Responsible for managing business units in Egypt & UAE in
different sectors (Cement, Mining, Ready mix, Hospitality and Agriculture).
As part of my development plan, I was rotated to the following Financial Sections in
CEMEX:
 Accounts Payable Section.
 General Ledger Section.
 Treasury Section.
 Costing Section.
 Accounts Receivable and Credit Section.
 Financial planning and Budget Section.
Major Accomplishments:
 Effective Member of Financial Committee to finalize 5 Years of Tax Inspections for
years (2002-2006) with good results.
 Effective Member of a company project team responsible for Shift from AS400
ERP System to JD Edward with full modules implementation.
 Solve historical and unclear old Accounts Balance and clearance of All
Suppliers/Customers Accounts after CEMEX Acquisition with full supporting
Documentation to comply with tax and the law.
 Updated and improved the Costing System in Excel and linked it to the ERP
system for the first time in CEMEX Egypt.

Reporting to Accounting Manager. Manage AP, Inventory and Revenue recognition & validation.