Performance Marketing Manager
Ahmed ElSallab
Total years of experience :6 years, 5 Months
Increased click-through rate by 25% through A/B testing, leading to a 20% increase in
website traffic and a 15% rise in conversions.
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Increased conversion rate by 25% through the implementation of new ad targeting
strategies, resulting in a 30% increase in online sales revenue.
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Optimized cost per acquisition by 20% through A/B testing, leading to a 15% improvement
in overall marketing ROI.
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Executed campaign optimization tactics that reduced cost per acquisition by 20%,
leading to a more efficient use of marketing budget and increased profitability.
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and
efficient CAC.
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Guided high-level strategy for clients and executional excellence for the Growth team, representing over $1.7 million per month in paid social and search.
- Led cross-functional creation and iteration of ad creative and landing page design to increase conversions by aligning internal CRO, media, and creative teams with external creators, client leadership, and platform partners.
- Strategize, implement, and optimize aggressive conversion-focused ad campaigns and creative for DTC startup clients
- Help our clients to reach their Target ROI by promoting their offers & products with digital marketing tools like
(social media ads ( Facebook & Instagram - Twitter - Snapchat - linked in ) SEO -google Ads - PPV ( pay per view networks ) - content marketing - Email Marketing.)
- launch daily performance ( affiliate ) campaigns at different industries like ( E-commerce - Medical services - Real state - automotive - banks ... etc ) to reach the target with the better results and optimize these and scaling
- Analyze ads and landing pages in each ads platform to get the best results by using Tracking
selections like volume - Google analytics and user funnels and analyze the data
- Manage the implementation, tracking, and measurement of marketing campaigns using 3rd party tracking software like Has offers and Voluum.
- Create marketing promotional materials like landing pages and banners of the campaigns.
- Research and study consumer behavior -needs and wants and trends to meet that at the campaigns
- Plan the digital strategy for every client
Maintain regular measurement of the campaign's performance.
- Collect and use data to enhance the performance of the existing and future campaigns like collecting
whitelists/blacklists of the performing placements.
- Plan, develop, and execute new successful campaigns, and optimize CPC, CPL, and CPM
Integrating Marketing Platforms.
- Communication with the Business Development Team to support the overall objectives of the campaigns and analyzing the data and use data-driven thinking
- Using HTML, CSS, and JavaScript development and WordPress to create websites.
- Analyzing the data and use data-driven thinking by Google Analytics and Tableau
- Using Microsoft applications including Word, Excel, Outlook, PowerPoint, Power Bi
- Manage Digital Marketing Channels for ECommerce Products.
- Working on Shopify E-Commerce Platform.
- Building E-Commerce Funnels, Landing Pages.
- Customer Targeting on Facebook.
- Conversion though Facebook Business Ads.
- Create Content to be published on Social Media Channels.
Achievements
- 30% increase in total revenue, compared to previous year.
- 3.4X higher return on ad spend.
- 40% lower cost per acquisition with best-performing ad creative.
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Building and executing social media strategy through competitive and audience research
- Generating and sharing content daily that builds meaningful connections
- Building and executing social media strategy through competitive and audience research
- Generating and sharing content daily that builds meaningful connections
- Setting up and optimizing company pages within each social media platform
Bachelor Degree
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