Sales Account Manager
Samsung Electronics
Total years of experience :21 years, 10 Months
Ownership of my customers and their channels i.e. dealers, Hypermarkets, operators and others, driving continuous demand, to ensure highest share with retailers for all categories
Observe and analyze market and market trends
Monitor sales operations and control achievements by product and by distributor /resellers
Deciding product line-up for retail with the respective category heads, operational support to ensure availability of display units and adequate stocks, Plan product launches, competition analysis.
Revenue achievement (sell-out), target setting for retailers, aligning targets of distribution partners (sell-thru), and retailers (sell-out)
Direct engagement with distributors (sell thru planning) and (power retailers and hyper markets).
Designing and implementing incentive programs in coordination with the category heads, ensuring sell- thru of products from distributors and the (sell-out) from retailers
Planning with partners the marketing plans for each quarter
Development of a trade promotional plan with key customers and channels
Determined calendar for trade promotions and developed ways to maximize effectiveness promotions
Planning and set the forecast by quarter by distributor,
Responsible for budget development and control
Evaluates market reactions to trade promotions and reports on the results in order to ensure the timely adjustment of the strategy and plans to meet changing
Participate & approve with marketing dep. in all national BTL & ATL activities
Planning new product launching includes setting sales target, budget & promotional activities
Negotiate deals and business agreements with Mobile operators
Bestowed with 4 Pepsi Star awards first one was for coaching/training the team and market execution (2005), others for best sales performance. (2011, 2012)
Played a pivotal role in launching Tropicana juice with key accounts and added new channels in Jeddah.(2005)
Successfully launched Tropicana juice in Madina and Yanbu.(2005)
Re launched Tropicana in Madina (2008)
Efficiently augmented market share by 4 points in one step for Madina region (2006), concurrently succeeded in converting customers from Coke to Pepsi.
Successfully worked on increasing the sections for direct distribution (CSD) in Madina branch.(2006)
Managing & planning for direct sales & Local Modern trade unit for non-carbonated beverages (Tropicana Juices, Frutz)
Implementing and monitoring all trade marketing activities within my area
Maintaining effective relationship with key decision makers in my area
Preparing sales forecasts for the region, concurrently planning for Hajj and Umra seasons
Designed and handled the promotional activities for the local channels.(2003-2005)
Successfully expanded market in 4 cities across Cairo and Canal regions captured 30% business from competitors while strengthening the existing customers.
Instrumental in augmenting number of customers by 40% in the year 2002.
Gained in depth knowledge in areas of pharmaceutical product selling, software management, B2B services and financial solutions associated with sales.
Fostered clear channels of communication between different departments to assure smooth execution of day to day activities of the organization.
Managed strategic long-term relationships with key pharmacy chains and health care professionals to gain a competitive edge in the market.
Responded and catered to inquiries/complaints from customers to ensure optimal levels of service and long term business relations.
Administered annual sales and operating budgets, and regularly monitored performance to budget parameters.
Harvard ManageMentor program, (Harvard Business School) Team Leadership course November 2013 Other Trainings & Certifications: Retail Marketing Negotiation Skills Coaching Communication Skills Account Management Digital marketing presentation skills Win Every Key Account Customer Time Management. Sales Supervisory Skills