Public Relations & Communications Officer
Herfy Food Services Co.
Total years of experience :10 years, 8 Months
I was assigned to handle all public relations and communications for the company, based on my background skills in Communicating with others, Creating new ideas, and my good and strong language.
And I was assigned to held the responsibility of any advertising ads and articles under the supervision of the Director- I was responsible for the followings:
1. Building and evolving the brand equity, assuring the positioning of the brand in the market: HERFY the Saudi fast food chain. a success story.
2. Creating and managing the company’s corporate social responsibility (CSR), through the support for many charities and organizations, communicating the targeted audiences on the personal approach, and communicating the achievements through publications and media.
3. Writing all the articles, advertorials, and press releases (copy writing).
4. Managing all the events and PR activities
5. Participating and supervising the creative dep't with my team; creating concepts and artworks for every campaign, product, or event.
6. Strategic planning and the market research related to the core business of HERFY: Fast food, catering, and bakeries.
7. Supervising and Managing the Kids monthly competitions.
8. Developing new products and ideas for the market, based on the capacity and abilities of the company VS the market needs.
9. Communicating the assigned advertising agency (Saatchi & Saatchi) to study and develop the yearly strategy and marketing plans.
In this company, the leading Pioneer fast food / Food Services Company in the Gulf area, I’ve been employed in the marketing dept. as a coordinator based on my background skills in Media field, Communicating with others, Creating new ideas, and Understanding the culture and needs of each area.
And I was assigned to held the responsibility of the Advertising Dept. - under the supervision of the marketing Director- I was responsible for the followings:
1. I'm the art director, assigning jobs to each employee/artist.
2. Finding the ideas, creating the Ads to direct the artists during their work.
3. Contacting other departments and communicating with others.
4. Managing and making the good atmosphere that is very important for artists to work.
5. Contacting the suppliers.
6. Suggesting new designs to promote and package each product.
7. Supervising the making of the advertising stickers / signs for all the company branches (over 100). And the car/ trucks stickers.
8. Contacting the media agencies, printers, booking outdoor signs.
9. Responsible for most of the printing jobs related to my department, .
10. Supervising and doing the Kids monthly competitions.
Little Caesars is the fourth largest Pizza chain with over than 4000 outlets worldwide.
HERFY’s CEO is the owner of the franchise in Saudi Arabia, and based on the experience and impression of service quality we offered at HERFY, he assigned to our team all the related marketing, managing, and launching the brand in the kingdom, starting by the first 3 outlets, and ending with over than 70 outlets covering many areas in the kingdom.
