Product Manager Marketing
Hikma Pharmaceuticals - Other Locations
Total years of experience :8 years, 3 Months
-Managed dermatology portfolio (Xeractan- Viotopic- Vulga) & Consumer Healthcare unit (Neohealar- Balsam- Prevalin)
-Launched direct to consumer & digital campaigns in cooperation with Al-Nahdi reaching an audience of +2M
-Maintained effective communication with more than 5, 000 HCPs through a comprehensive communication plan adapting to Covid-19 lock-down
-Developed and launched new marketing campaigns, and targeted new segments for Viotopic, leading to a 68% growth YoY in 2020
-Created Prevalin 360° marketing launch plan covering various consumer touchpoints ATL & BTL including the digital channels
-Monitored and evaluated the quality of the sales calls through regular training and double visits to physicians, KOL doctors and pharmacists
-Identified potential business opportunities and new products through extensive market research - 4 new products identified
-Reviewed and analysed IMS data, providing regular reports on country and territories performance
-Built productive business relationships with Key Opinion Leaders and medical societies across KSA
-Ensured cross functional team plans are in-line with brand strategic plan
-Promoted three of Hikma strategic products (Suprax- Omnicef- Predo)
-Awarded merit appreciation for 2018 performance
-Provided feedback and recommendations to the marketing team on marketplace trends, challenges, response to promotion and product access
-Built excellent rapport with leading & KOL doctors
Promoting infertility products (Proxeed Plus & Proxeed Women). Launching sexual desire products (Proxerex & Ellamuselle). Ranked no.2 (best achievers) total in year 2015. Increased consumption of ‘Proxeed Plus’ and “Proxeed Women’ in the Zoreya Infertility Center and Samir Abbas Infertility Center by almost a triple growth compared to 2014. Managing an important key account fertility center. Engaging gynecologist to implement Proxeed Women in preparation of IVF procedures. Building excellent rapport with leading & KOL doctors. Pursuing new opportunities that contribute to business expansion. Gathering and analysing territory market information in order to enhance marketing and sales strategy.
Dealt with OB/GYN, Respiratory and Dermatology specialists in Alexandria Increased customer base in order to increase prescriptions and market share. Managed important KOLs. Built and executed strategies to meet sales goals for the area. Monitored the local market conditions for changes that impact business. Provided feedback to the Product Manager on marketplace trends, challenges, response to promotion and product access. Collaborated with our team to set goals and implement plans to enhance current skill sets and sales results.
Managed inpatient and outpatient pharmacies in addition to drug supply for all departments.