National Marketing Manager
Universal Motors Agencies
Total des années d'expérience :18 years, 4 Mois
Create clear storyline and fix M&S assumption (Volume, Price Grade Mix and Spec) for Product milestone (Contract, MPR, LCP, KKJ0 and get consensus among related department (OPD, PP, Sales, NML AMI-MKT and NKSA Management).
Improve accuracy of M&S assumption for each product milestone and develop new method to enhance Product MKT job quality.
Establish marketing strategy and action plan for new model launch.
Propose marketing strategy and activity for existing models to support sales and enhance brand power. Coordinate all model specific activities with related functions.
Analyze effectiveness of each marketing campaign and manage appropriate budget spending.
Lead analysis of market trend and reflect on each product project and marketing plan creation.
Put necessary market information in place and improve quality of the information with MI support. Collect customer and DLRs voice for product lifecycle event planning.
Setting Product and pricing strategies for Hyundai passengers vehicles and Commercial vehicles, both current and new models along with potential Market trend, market share, growth and profitability.
Identify market opportunities, competition and consumer requirement.
Manage grade mix, Specifications, Sales contributions along with market demand, consumer behavior and achieve a sustainable growth & profit
Review monthly sales performance, market share, and monthly stock & order and propose solutions for stock liquidation.
Implement regional product knowledge & awareness trainings, and Achieve full awareness by salesmen and promoters of product lineup, specifications, sales strengths, customer profile & targeted customers.
Setting Product and pricing strategies for Hyundai passengers vehicles and Commercial vehicles, both current and new models along with potential Market trend, market share, growth and profitability.
Identify market opportunities, competition and consumer requirement.
Manage grade mix, Specifications, Sales contributions along with market demand, consumer behavior and achieve a sustainable growth & profit
Review monthly sales performance, market share, and monthly stock & order and propose solutions for stock liquidation.
Implement regional product knowledge & awareness trainings, and Achieve full awareness by salesmen and promoters of product lineup, specifications, sales strengths, customer profile & targeted customers.
Establishing the new Business - AutoZone “Multi-Brand Automotive Business”.
Establishing and activating the national business network in the kingdom.
Defining and implement the Business Strategy in line with Business objectives
Introducing consolidated budget for AutoZone Business.
Propose and Develop Product Strategy in line with AutoZone strategy.
Establish successful relationship with Suppliers and Dealers.
Setting the pricing Strategy to maintain Business profit objectives.
Introducing Sales and promotions Plans for the national market.
Monitoring the operations results versus the approved budgets.
Manage and prepare Researches and Studies concerning Competitors in Saudi market.
Maintain Competitors database in terms of Brands, Products, Prices, and specifications.
Monitor Competitors Activities in terms of Campaigns, Network Expansions, Products launch, events, Product Cycle Plan, Dealerships.
Generate comprehensive products comparisons and analysis help Product Planning to set Toyota products strategies.
Generating full reports for newly launched products in line with business strategy.
Carry out regular research for Competitors prices trend.
Generate Consolidated Reports about Market and Competitors Activities on monthly basis.
Setting Product strategy for Toyota passengers Cars, for both Current & New models along with potential Market trend, Market Share, Growth & profitability.
Identify market opportunities, competition and consumer requirement.
Manage grade mix, Specifications, Sales contribution, Price & Margin, along with market demand, consumer behavior and corporate desire, and achieve a sustainable growth & profit.
Review monthly sales performance, market share, and monthly stock & order and Propose solutions for stock liquidation.
Implement regional product knowledge & awareness trainings, and Achieve full awareness by salesmen and promoters of product lineup, specifications, sales strengths, customer profile & targeted customers.
Handle Customer Complaints and maintain satisfaction index in line with Toyota Way.
Implement Action plans to increase Guest delight index.
Monitoring the expenses of guest delight and manage to keep the fund within the Budget.
Conduct development Training for Company leaders and develop their leadership skills.
Setting a plan of daily mastery shoppers for centers and assure the professionalism of response and set necessary action if needed accordingly.
Monitor and implement Toyota Way Standards in term of Sales and Marketing for all Toyota Showrooms.
English Language