Ahmed Sabry Mohamed Aly

Lead sales management teams to exceed revenue objectives, sales goals, and customer satisfaction, leads a team of Sales, Marketing Management and executives to establish and maintain positive client relationships and is responsible for fulfilling the sales and revenue targets assigned to the region on a quarterly and annual basis.
o Create, plan, and implement winning marketing and sales strategies for retail and institutional customers in accordance with the overall organizational business strategy and objectives.
o Provide expertise to the company by building, developing and managing sales and marketing teams capable of carrying out the company strategies and tactics
o Assess market potential and identify new business opportunities
o Manage the export business to outside KSA, recruit and manage distributors and agents.
o Implement and lead Corporate Management - hire, train, manage
o Foster existing high-value relationships and develop new strategic partnerships
o Provide empirical data to support well-thought-out sales and marketing initiatives
o Evaluate and replace if needed our CRM, refine for optimal performance and utility
o Involved in the net income of operation cost with positive progressive way.

A) Strategic Management:

 Develops and implements country business strategies that attaining short term and long-term business objectives.
 Leads the team in the strategic planning process and communicates the organization’s short and long term objectives.
 Responsible for increasing and tracking company market share.
 Conceptualizes, formulates and implements marketing strategies taking into consideration consumer profile, resource structure, major customers, market trends, channel management and price points.
 Incorporates Company standards of excellence into daily work to foster a total Quality environment .

B) Operational Management:

 Meet financial targets P&L for the company and to ensure company value growth.
 Drive company growth and manage negotiations and improved relations with government authorities.
 Develops and executes full strategic sales and marketing plans and programs for assigned business
 Drives sales effort for assigned business unit products
 Launching new products and innovative technologies that may change the way of customer regular practice.
 Develop annual business plans and monitor through quarterly reviews.
 Manage the day to day operations with the managers to ensure the operation is running efficiently.
 Directs department activities including budget plans and other reports.
 Ensure production plans are executed on time and on budget.
 Provide leadership of all operations and sales and marketing activities.
 Strive for operational excellence without compromising quality of the work to ensure best practices in place.
 Adheres to standard policies and procedures and acts as a role-model to all employees.
 Work on the management and development of employees and work as a “teammate” and lead by example.
 Performs other related duties and responsibilities as directed by the senior management.


C) Digital Marketing Management.
• Managed and developed company’s digital marketing campaigns, and led the digital marketing strategy for product categories
• Drove and devised qualitative conversions, and defined KPIs & budget to manage and amplify performance of all digital channels
• Set the content marketing strategy by product category across digital platforms & managed social calendars in sync with product launches and activations
• Identified current or emerging trends and made recommendations for new creative approaches to community engagement & content marketing development
• Established and leveraged relationships with local influencers to build content and generate traffic to Nada’s social channels
• Maintained knowledge of newest social media platforms & formulated action plans to drive social media engagement that would create opportunities and add business value to the brand
• Stayed abreast of competitors, the latest promotional opportunities, targeting & audience segmentation tools and processes, creative techniques & best practices to create efficient and scalable audience touch points

Accountabilities:

 Implement best marketing practices and strategize marketing actions to achieve business objectives.
 Enable clients to stimulate a good strategic thinking along with a logical path to realize and communicate their
 Business vision and implement necessary steps to turn them into reality.

Accomplishments:

 Working in KSA & Gulf region as a partner with many pharmaceutical & Medical companies, hospitals.
 Proven success records supporting international, regional and local brands.
 As a Member of ESOMAR, following the code of ethics as laid by ESOMAR (European Society of Market Research).

Accountabilities:
o Marketing Strategy:
¬ Plan, budget and control all marketing activities in coordination to maximize market share of the products related to the franchise within approved budget.
¬ Develop marketing objectives and manage tactical actions to achieve these goals.
¬ Create medico-Marketing initiatives and big medical registries viz., AGATHA Trail & SPACE registry, that change cardiology practice in KSA

o Strategy Planning:
¬ Understand the impact of the strategic brands in changing the medical practice in Saudi Arabia e.g. Cardio-intervention.
¬ Prepare a positive healthcare environment fostering the uptake of my brands.
¬ Communicate ‘brand value’ to a range of customers influencing uptake and support.

o Leadership & Team Management:
¬ Lead, motivate and develop the marketing team, put Key Performance Indicators (KPIs) and develop talent development programs viz., Trainings, workshops, assessments in association with Business support units.
¬ Understand the needs of employees and know how to work with and bring out the best in each one.
¬ Proven delegation strategies to improve the efficiency team and enhance the harmony of the work group
¬ Skilled in planning and goal setting to enhance employee performance
¬ Addressing conflict in the workplace and implement effective solutions
¬ Manage poor performance

o Market Intelligence/Trend Analysis:
¬ Keep aware of market trends (through periodical market testing and tracking through different market research activities), developments and competitor activities and recommend actions to enable business decision making.
¬ Client/Stakeholder Relationship Management: Develop good relations with the key opinion leaders and eminent decision making governmental bodies.

o Investment Strategy:
¬ Optimize marketing budget, in terms of investment & expenses.
¬ Evaluate return on investment (ROIs).
¬ Develop strategic planning, objectives, budgets and general sales forecasts in association with sales manager.
¬ Create annual budget and the Profit and Loss statement of the Franchise Unit.
¬ Monitor the monthly sales versus objectives and follow up the visiting plan and call frequency through Electronic Territory Management System (ETMS).



o Marketing Program Management:
Initiates Medico-Marketing programs with Key Opinion Leaders and follow up its progress to ensure success that will be reflected positively on the business, w