Leader Retail KSA
GROHE part of LIXIL Group
Total years of experience :24 years, 0 Months
Achievements:
• KSA product assortment restructure and exposure.
• Three flagship showrooms, two premium showrooms in KSA.
• Mono brand showroom and renovated 30+ POS across KSA.
• Led Salesforce launch and implementation project in KSA.
Responsibilities:
• Create and manage Retail Accounts contracts, negotiate positive, profitable terms to aid target revenue attainment.
• Lead and develop strategic planning for retail channel across KSA market.
• Strengthen revenue opportunities by developing long-term sales strategies based on market analysis and white spots.
• Develop world-class retail channel and define pillars of growth.
• Lead and deliver KSA retail channel mission in line with country mission.
• Manage KSA team, wholesale manager and four field executive.
• Lead and define field management plans per clients KPI's and proper individual sales activation plans.
• Reinforce branding initiatives by coordinate presentations and create marketing campaigns to maximize outreach in the market through different POS such as showrooms, OTCs, DIYs and kitchen studio.
• Maintain adequate sales forecasting / planning and ensure implementation of programmed orders to allow advanced and efficient delivery to forecast.
• Maintain adequate sales activity and deploy display strategy in line with marketing.
• Work with internal and external teams to initiate marketing strategies to grow at national, regional and specific sector levels.
• Maintain fit for purpose, and correctly sized, organization in sales channels and sales support functions: identify capability gaps versus different term plans.
Achievements:
• Phenomenal growth FY20 VS FY19, reached 44%.
• Developed GROHE's most comprehensive and prestigious showrooms.
• Tripled account annual sales volume within four years, 139% growth.
• Added new account to portfolio, with 14% sales volume share.
Responsibilities:
• Manage multiple accounts with high-quality client care through tactical planning and campaign delivery.
• Drive business growth and market share expansion within Key Accounts through strategic and tactical solution implementation.
• Coordinate client and stakeholder communications to achieve mutually beneficial outcomes.
• Build and develop constructive relationships with clients to increase account spending and loyalty.
• Analyze market and competitor activity to capitalize on trends and innovate client services.
• Evaluate products to select mix meeting current customer demand.
• Drive range expansion in addition to exceptional brand loyalty.
• Develop with marketing team exceptional customer journey, promotional campaigns and activities to increase sales turnover and product cycle.
• Define sales forecast plans, volumes and orders based on various elements such as factory stock, stock levels, deliveries and customers' requirements.
• Maintain efficient KPIs execution in addition to registration of Salesforce, visits, products, ratings and data on stores, outlets, accounts levels.
• Develop sales teams' performance, product knowledge.
• Develop product awareness plan in addition to sales and technical training.
• Compare supplier risks to make balanced, strategic purchasing choices.
• Enforce service standards to maintain an excellent reputation.
• Resolve client complaints quickly and use feedback to improve account management services.
Responsible of the building materials (bathroom solutions and tiles) sector in the company’s Projects.
•Working closely with the projects consultants & contractors to provide the best products quality and designs.
•Assure getting the most competitive prices in the market.
•Manage the purchase process, follow up with suppliers to assure on time delivery and overseeing the installation.
•Assure all materials complies with the specifications and approved materials.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising and developing sales action plans.
• Assure the highest ROI of the Sales & Marketing Plan.
• Identifies market opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Develop channels with new costumers to assure the company name and products presence in the sector.
• Ensure sales team has the highest product knowledge and company polices.
• Monitor the achievement of sales objectives by the sales team.
• Attend trade meetings and industry conventions.
• Develop and manage a list of potential Projects and customers via follow ups, networking, prospecting, cold calling, customer referrals, leads, community involvement and all other means of developing business.
• Work with consultants on specifying the company products in the projects and provide them with all the documentations starting from catalogues to technical data sheets, pictures and samples.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising and developing sales action plans.
• Assure the highest ROI of the Sales & Marketing Plan.
• Identifies market opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Develop channels with new costumers to assure the company name and products presence in the sector.
• Ensure sales team has the highest product knowledge and company polices.
• Monitor the achievement of sales objectives by the sales team.
• Attend trade meetings and industry conventions.
• Develop and manage a list of potential Projects and customers via follow ups, networking, prospecting, cold calling, customer referrals, leads, community involvement and all other means of developing business.
• Work with consultants on specifying the company products in the projects and provide them with all the documentations starting from catalogues to technical data sheets, pictures and samples.
Prospecting, farming, renewing expired listings.
•Conducting cold calls, using sphere of influence for pitching for clients.
•Negotiate contracts and sales agreements, working toward achieving business.
• Prospecting, farming, renewing expired listings.
• Conducting cold calls, using sphere of influence for pitching for clients.
• Negotiate contracts and sales agreements, working toward achieving business.
Events & Exhibitions usher.