Ahmed Shawky

Sports marketing agency specializing in commercial sponsorship, brand activation, and partnership
development for professional football clubs, federations, and lifestyle brands.
• FC Kairat (Kazakhstan Premier League): Negotiated sponsorship rights packages across stadium, digital,
and matchday assets; activation campaigns grew reach and engagement by 30-40%. FC Ordabasy (Kazakhstan Premier League): Managed rights packaging and brand activation; produced
MVE and ROI/ROO reports for the club board; led fan engagement content campaigns. FC Turan Delivered kit/jersey branding, B2B hospitality, and partner
content programs; signed \[2\] new commercial partners, growing activation reach by approximately \[25\]%. FC Khantangri 2024): Built and activated the clubs 2024 commercial
sponsorship program; signed \[3\] new sponsors in the clubs debut season, growing commercial revenue by
approximately \[20\]%. Akas Leading sponsorship strategy and new partner negotiations;
targeting commercial revenue growth of \[20\]%+ in the clubs debut season. Secured \[2\] new media partners and CSR/ESG-aligned
sponsorship programs, growing the federations social media reach by approximately \[50\]%.
• Nurtau Golf Club: Structured event title sponsorship and lifestyle brand partnership; grew event
sponsorship revenue by approximately \[20\]% through premium content and post-event brand impact
reporting.
• Across all clients: Led full sponsorship cycle from prospecting and proposal through negotiation, activation,
and renewal; produced AI-generated video and social content for campaigns.

• Directed branding, PR, and integrated B2B campaigns supporting regional growth across CIS markets;
increased client acquisition by 20% in the first 6 months.
• Built sales forecasts and pricing strategy; tracked campaign ROI via Excel and Tableau; managed and
coached a team of 4 sales representatives.

• Developed and executed strategic sales and marketing plans, raising membership revenue by 30% year
over-year.
• Built B2B co-branding partnerships; led and coached a team of 7, consistently exceeding monthly and
quarterly KPIs.

• Grew memberships by 25% and improved client retention by 40% through the FitInfusion program across
Kazakhstan and Egypt.
• Launched brands into 3 regional markets and built corporate partnership deals, developing negotiation and
brand positioning skills directly applicable to sports commercial roles.