Media Relations and Marketing Specialist
Abu Dhabi Financial Group
مجموع سنوات الخبرة :6 years, 9 أشهر
The technology arm of Abu Dhabi Financial Group
I joined as a media relations officer for 6 entities under Algorythma, namely :
1- SWOO
2- Investera
3- Krypto Labs
4- Maisonnette
5- Alef Education
6- Saal
* Coordinating all public relations activities and developing a marketing communications plan including
strategy, goals and tactics.
* Maintaining Strong relations with local and international media outlet, seeking high-level placements in
print, broadcast and online media
* Manage media inquries and interview requests
* Create content for press release, byline articles.
* Monitor, analyse and communicate PR results on quarterly basis
* Managed international PR campaigns
* Maintain a keen understanding of industry trends affecting clients and make appropriate
recommendations regarding communication strategy surrounding them .
Achievements:
* Secured Half page media interview for CEO of one of the entities in our of the most important dailies
al ittihad
Pitch press releases and feature ideas by phone or email to international, regional and trade
journalists, across print, broadcast and online to intrest them in covering my clients’ stories
* Respond to phone calls and emails from journalists
* Arrange interviews and editorial meetings with key journalists for my clients’ spokespeople in
person or over the phone and facilitate tese meetings where appropriate
* Monitor media coverage and report results to the wider team and clients
* Attend clients events and industry conferences
* Brainstorm fresh ideas for PR campaigns
* Crafting corporate communication strategy
* Managing events on behalf of my clients
Arabia PR delivers best-practice communications consulting through its team of highly experienced
journalism and PR experts with decades of combined pan-arab journalism and public relations
experienced .
* Leading business development by sourcing leads, proposal writing, leading new business
pitches and securing contract wins
* Consistent ability to meet monthly targets in terms of coverage and KPIs
* Day to day client facing and relationship management including meetings and driving
strategy.
* Liaising on a daily basis with clients and the media often via telephone and email
* Monitoring the media, including newspapers, magazines online portals
* Researching and distributing press release to target media
* Attending and promoting client events to the media
* Commissioning market intelligence research
* Editing press releases.
Associate Director ( Intenational relations )
Faculty Management Group ( Faculty of Communication media and broadcasting)
Faculty integration team ( University international operations team